(design is based in real Medical data - MRI)
Key Thought
Lost my keys. No key is no access, missing appointment, waiting outside (in the rain) ... and after hours waiting trying to figure out which locks need to be replaced. Hmm...what keys did I lose exactly?
In short - time to solve this forever.....
kids: colorful, bold, cheerful
Medical students: wondering which other parts of the body can be used
Mothers and Fathers: organize household
Eccentrics: own an item which is not sold in stores
Dreamers: Hint to seek balance
Adolescents: cool, impress
Lovers: always thinking of you (but really would like a key chain with a heart?)
Optimists: do not need it, I do not lose my keys.
Realists: additional memory and certainty that I don't lose it
Pessimists: fear that keys have their mind and want to explore the world.
People with a sense of irony: extra brain actually means that you are preparing for losing your keys
Dutch: happy as long as it is Orange
Creatives: very pleased with the extra holes for ribbons to make it even more personal
Everybody: additional memory
Really Everybody: to not lose your keys
Marketeers: love that all target groups have been identified and like the product!
Innovators: great! #wantone
People from Brabant: proud that it's made in Brabant
Pathologists: find out what killed this person
Privacy specialists: wondering if the person in question is aware of the use of his brains
Patients: as a gift for their neurologist
Psychologists: wonder which delusions can be seen here
People who think too much: Other people think of me as they find the brainy keys
3D printing specialists: knowing that I can print them when they are missing
Travelers / Backpackers: nice to make my bag personal and recognizable
Additional....you can also hang the keys around your neck.