AdWords conversion tracking

Discussion in 'Shapeways Shops' started by maxbraun, Dec 25, 2010.

  1. maxbraun
    maxbraun New Member
    Are there plans to offer AdWords conversion tracking for the shop sites? Each sale of a model could be a conversion worth the markup. This way, it would be easy to see how much money came in per dollar spent on Google ads.

    To enable this, some code would have to be added to the site, similar to the Analyics tracking that's already there. Detailed info here: http://adwords.google.com/support/aw/bin/answer.py?hl=en&amp ;answer=115794

    I would love to see this supported!
     
  2. dizingof
    dizingof New Member
    What you can do instead is create a new page for the model you're going to use for Adwords and change it to private - this way only traffic from your Google paid campaign will reach this page - now, use your Analitics to see how many actual uniques came through your Adwords campaign and how many of these uniques converted into actual sales (you can either check you XSL sales-file in your edit-shop page periodically throughout the day or you can get a summary of all your sales
    in the next morning. (the so called: Yippee email).

    So next, the math is simple - let's say you paid for ex. $50 for 1000 Google visitors and your Analitics counter registered 900 visitors.. (don't expect 1000) - now out of these 900 you made 4 sales.. so that's 1:225 a sale.. so if your design's markup is $12.5 - you break even , if it's more then that you profit.. - less then that you loose money.. and need to change either your ad text, model price , or.... ditch the model for another :D



    Cheers


     
    Last edited: Jan 9, 2011
  3. maxbraun
    maxbraun New Member
    That's a very interesting hack, but it's still a hack. I was wondering if we could get a proper integration of conversion tracking. It seems like the work for Shapeways would be very similar to what has already been done for the Analytics integration.

    The reason I'm bringing this up at all is that AdWords currently has a promotion where they give you an extra $100 if you spend $100 on ads and enable conversion tracking (by February 15th 2011).
     
  4. dizingof
    dizingof New Member
    Very interesting...

    What pops to my mind about this generous incentive.. is the fact that they suffer a great deal of click-fraudulent and by installing this new code on your website they can now better asses what is a real human click and what is a questionable one.. by combining data from Google's cookie and the cookie generated on your landing page.
    This could reduce null clicks, refine conversion numbers and save webmasters $$$.


    Perhaps Robert , shapeways CTO can add more on this.


    BTW, can you share your experience about Adwords campaigns for your 3d designss? are you happy with the conversions?
    throw us some numbers :)



    Cheers





     
  5. maxbraun
    maxbraun New Member
    I ran an experiment over about a month and I'm not particularly happy with the results, but I wouldn't draw too many conclusions from that. I spent more than I earned during that time, but since I had a relatively low budget for the ads and not that many models to offer, this might not transfer well to other shops.

    So I'd say run a small experiment for yourself if you want some meaningful numbers. Conversion tracking would definitely be a useful tool.
     
  6. giorgio79
    giorgio79 New Member
    Last edited: Jul 26, 2013