For the first time, a global brand will open up its intellectual property to fan designed products using Shapeways 3D printing. We are partnering with Hasbro to launch SuperFanArt, enabling fans to 3D print and sell their own creations based on Hasbro owned content. SuperFanArt, which will debut at Comic-Con San Diego 2014, grants the passionate and talented Hasbro fan base from the Shapeways community a license to create exciting new art and product offerings. The first license is granted to a select number of 3D artists including Brandon Lee Johnson, Paul Philbin, Christophe Vidal, Melinda Rose, and Brian Harris to create artwork based on My Little Pony.
We are thrilled to work with Hasbro to be the very first entertainment brand to open up their intellectual property to their dedicated fans to legally create tangible, 3D printed products. This partnership is perfectly aligned with our mission to enable the Shapeways creative community to make exactly what they want, for themselves, to share and sell to others.
For the initial launch at Comic-Con 2014, we will start with the incredibly popular My Little Pony series, to allow fans around the world to create and sell unique, 3D printed My Little Pony figurines. This will dramatically expand the range of products available from the few currently being mass produced by Hasbro, to potentially include the over 900 ponies identified and named by the fans. Many of these designs have been created by a passionate group of fans from the Brony community (for the uninitiated, a Brony is a Bro who likes Ponies so Bro + Pony – P = Brony (welcome to the herd)). Once we have filled our 3D printers with community designed ponies, we will continue to work with Hasbro and the Shapeways community to enable more Hasbro branded content to be created, 3D printed and sold.
This is a major step forward in realizing the creative potential of 3D printing, to make products on demand that might otherwise never make it into people’s hands. Hasbro has been incredibly forward thinking and open minded, to realize that the existing unmet demand within their fan base can be satisfied with the help of those very same fans. We expect to see many more partnerships like this, to enable user generated content to be 3D printed based on existing intellectual property, with fair attribution and compensation for all parties involved. We’ve seen this model work successfully in the digital realm, and we’re thrilled to be leading the charge in the physical.
Take a look at the SuperFanArt site to learn more, and meet some of the Shapeways community members who are promoting their designs in partnership with Hasbro and Shapeways. Also check out the New York Times article for insight into why the Hasbro team approached Shapeways to be a partner to help them enter the world of 3D printing, thanks mainly to the Bronies in the Shapeways community.
A solid brohoof to all the bronies who helped make this happen.