The people you see on the forum and the facebook group are a very tiny group of the Shapeways customers. When Shapeways started, a handful of shopowners was making a difference. Someone selling a few thousand dices? Amazing! But Shapeways has grown, and needed to grow, to a size that one person doesn't make a difference. As designers, we're just drops in a bucket. A bucket that has been cherished and cared for by a whole community team and many other employees. But to keep up and pay off those expensive printers with relatively cheap prints, it needs to rain.
Designers create and sell the most awesome stuff you can imagine. But for every customer item that is sold in a shop, there is a (failed) prototype, or a business order, or someone just tipping its toe in 3D modelling and printing.* To give a nice example: I consider myself an active shop owner and shapie. I opened my first shop in 2011, have currently 4 shops and for the last 3 years Shapeways was my job, hobby and responsible for a big chunk of my social circle. I have an estimate of how much Shapeways has earned because of me due to shop orders and my own orders. Yet, for all that effort and dedication, financially I am insignificant to Shapeways. Two weeks ago I was at a job interview at an engineering company and they showed me how they used 3D printing. What they spend in the last year, as a small company with no real interest in 3DP beside being just a means to an end, makes my earnings of the past 7 years laughable.
So the 3D Printing market has finally hit puberty. Companies are picking it up and it's being used for more than decorative purposes only. Most customers still think of 3D printing as that desktop printer their geeky friend has at home. I don't think Shapeways will lose it's touch with consumers. Because putting individuals in contact with 3D printing can create companies. Companies that create personalised, unique,awesome (consumer focused) products.
And even though I cared for everyone within Shapeways focused on being in touch with the community, I can see why these roles would be eliminated the first if cuts have to been made. It's time to make it rain.
And then the question is, how? First of all, not through shitty communication to everyone who helped Shapeways to get what it is now. Just something that I can't stress enough. But to look forward, there is a huge market of people that would like to have their personal products. However, as every designer here knows, you don't just create a 3D model without having any skill. To get where most designers are today, they have spend hours and hours with software. Being a good 3D modeler takes years. That's too much effort for someone who just wants to have that perfect Valentine gift. Good 3D modelling is a craftsmanship with many different fields of expertise. And even if it is really easy, for someone who has never done it before, it can seem overwhelming and scary.
So to get to a point where everyone can have their perfect product for an affordable price without investors who keep pulling their wallet, we need to work together. Shapeways provides the prints, designers provide the skill, and together we can make customers happy. It's not about having the best features on the website for managing shops, but having a good infrastructure to bring 3D printing to every single customer who wants a unique or personal product.
Just another example I want to share: A while back Shapeways was interviewing customers in NY. I happened to be there and see what was going on. This customer was talking about her products and how she used 'designers for hire' to create her products. At some point, an employee referred to the person she hired as 'the designer'. The customer got fierce and said 'He's not the designer, I am! He's just the 3D modeller!' I was flabbergasted. This specific designer is one of the best I know. His work is famous in my mind. There's even a meeting room named after him! Back in the day (think 2008), Shapeways used products of designers for their logo and on the Shapeways clothing. Products of this designers are on old Shapeways hoodies. And she just called him 'just a 3D modeller'. As a designer, I almost felt insulted on his behalve. Except, she was right. It was her design that he was making into a printable 3D model. Everyone can be a designer. And we as skilled 3D modellers can make that happen. And we need to make it happen. Because not everyone can and will spend all the effort to gain the skills.
The growth for Shapeways doesn't have to be in becoming a print service for companies. And I didn't get the feeling that that is the direction that Shapeways want to go. But if we want to have affordable prints and a functional easy to use website, Shapeways needs to keep growing. So I hope we can work together on this. That requires an effort in listening to each other and wanting to understand each other. Shapeways (and I mean
@gregorykress +
@Pshores and her team), use the insight that the community offers. Listen. Talk to designers before taking decisions. I am not asking you to give up control, I know that is not your style. I am asking you to use the community to your advantage. Designers don't need to be cuddled and told they do a good job. No customer hugging. Be honest, so we can be honest back. Use that Dutch directness.
*Don't take this literal, I'm not giving any actual ratio of sort of order