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pricing model / consumer price [message #18287] Fri, 24 September 2010 09:21 UTC Go to previous message
avatar kontor_apart  is currently offline kontor_apart
Messages: 159
Registered: February 2010
Go to my shop
Senior Member
Due to the nature of our models, there is a great amount of variation in volume.
We have real difficulties to define a max. volume which would

  1. allow us to maintain a reasonable consumer price
  2. leave us with the flexibilty to deliver on every customer order

The story behind it:

We had received a co-creator order with a motif which was difficult to press into the previously defined max. volume. At the time we received the notification, there was no way for us to retroactively adjust the max volume for this specific order, no way for us to say:
Ok we'll process this model anyway with a larger volume and togive in on the markup...

We were completely stuck, forced to tweak the material thickness and guess what, Shapeways cancelled the order with all the negative consequences for the customer, the possible bad press for Shapeways and us, etc. etc.

Bottom line:
The current pricing model

consumer price =
(fixed max. volume * price per volume unit) + fixed markup


is really not suitable for us. We would strongly prefer something like

consumer price =
(actual volume * price per volume unit) + variable markup


equivalent to
variable markup =
consumer price - (actual volume * price per volume unit)


In essence, we are absolutely prepared to give in on the markup for certain orders, not only to avoid the hassle of cancelled orders, the impact on the customer and the negative impressions that it leaves on them.



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