Bill Cournoyer just made something wonderful with Shapeways. It is the Steam Punk Scout 3D printed neckerchief. For $20 you can now get the perfect accessory to go with your steam powered ballooning merit badge. The Stainless Steel variant would require some serious pocket money saving however at $95.   

Bart made a movie showcasing the Selective Laser Sintering (SLS) 3D printing process. SLS is the 3D printing process behind White, Strong & Flexible. In the movie you can see how your models are made. You can see our EOS Formiga P100 SLS 3D printers and also how your models are cleaned. The cleaning step is all manual labor and will probably be the biggest surprise for those of you who think that we just press a button and walk away (if only).

Jessica Rosenkrantz and Jesse Louis-Rosenberg form the Boston based design duo Nervous System. The inspiring creative duo are currently one of the front runners in computational, algorithmic and generative design. With MIT degrees in Architecture, Mathematics and biology between them their outlook on design and forms was bound to be different. And it is, from releasing the tools they've made to create their designs for free  to being inspired by ice formations, leaves and radiolarians, their exciting new design is squarely rooted in technology as well as the natural world. You can visit their website here and their Shapeways Shop is here.

Joris Peels: how did the two of you meet?

Jessica Rosenkrantz: We both were undergraduates at MIT and we met because we lived in the same dorm.

Joris Peels: Are the two of you 'designers'?

Jesse Louis-Rosenberg: Yes.

Jessica Rosenkrantz: I like the word designer because it's so difficult to pin down...what we do is actually pretty strange and it would be hard to categorize it as anything except maybe design.  On the one had, we're making (primarily) jewelry and doing in a serious way where we're selling to stores all over the world and through our own website in enough volume to support both of us.  On the other hand, I really view it as an intellectual project about using generative design to create all unique consumer products.

Joris Peels: How do a Biology, Architecture and Mathematics degree help you in your design work? Do those backgrounds still inspire you?

Jesse Louis-Rosenberg: Not much at all.  Except for the occasional need to do hours of tedious work.  I cannot say I put much stake in institutional education.  I do use calculus once and a while, but that does not really come from my math degree either since I took calculus in high school.

The things that inspired us to pursue those fields still inspire us today.  We both have active interests in science and research.  Jessica has textbooks she reads on the molecular biology and books on slime molds, microbiology, etc.  I often look for interesting papers on topics of simulation of natural phenomenon.  That is not exactly math, but math was never my primary interest.

Joris Peels: Explain generative design to us...

Jesse Louis-Rosenberg: Generative design (or computational design, algorithmic design, etc) is not all that well defined.  Most basically you could say it is writing computer programs that make designs.  A more nuanced explanation would be that you design a process for creation instead of a finished product.  That process can then be used to generate an infinite variety of designs.  Sometimes it can involve interactivity, either with a user or some source of information, sometimes it just works on its own.

Joris Peels: Why choose generative design?

Jesse Louis-Rosenberg: It is not really a choice for me.  It is just what I do.  I did not start out wanting to be a designer and then chose the medium of generative design.  I started out experimenting with programs, and then decided to make products.

Jessica Rosenkrantz: I never really considered being a designer....up until I decided to go to grad school I guess.  Originally I was studying Biology, but while at MIT I was exposed to the sort of things they were working on at the Media Lab and I took a class with John Maeda just to check it out.  I got pretty excited about the possibilities of generative art and I felt like it was something that I (someone with no traditional artistic ability whatsoever) could use to create some interesting artworks.  Eventually that developed into me getting a second major in Architecture where I was further exposed to a lot of interesting generative work.  Anyways, basically what I'm saying is I probably would have never have gotten involved in design period if it weren't for the possibility of doing generative work.

Joris Peels: Do you think you'll always use generative? Always develop families of products?

Jesse Louis-Rosenberg: No.  We already have a couple products that are not generative.  We are interested in process, but it does not always have to be a generative design process.  It could be a construction or manufacturing process that is interesting.  A system does not have to be computational in nature.  Though we will most likely always use computational tools to aid our designs even if they are not "generative".

Joris Peels: Are you designers in the sense that you develop products? Or are you perhaps interaction designers because you develop software that makes products?

Jesse Louis-Rosenberg: I do not consider myself an interaction designer.  Interaction is not the main focus of our work.  It is a necessary component, but creation is our ultimate goal.  Our programs are primarily developed for our own use, so I would not say we are designing an interaction to be consumed.

Joris Peels: Are you going to get into co-creation?

Jesse Louis-Rosenberg: Yes that is something that we would like to be more involved in.  We do already have some co-creation systems at n-e-r-v-o-u-s.com .  We have two applets online where people can use programs we created to design their own pieces.  We also have versions of the code for our 3D printed pieces that could be used to generate and price those, but we haven't had a chance to put that system online yet.

Joris Peels: What type of software do you guys write?

Jesse Louis-Rosenberg: We primarily use Processing which is a derivative of Java that is geared towards designers.  Each line of products we make has an interactive program (or suite of programs) that we use to generate all the pieces.  We also do scripting in various 3D modeling programs, though we do not use that for production work, we use it mostly for sketching.

Joris Peels: You will actually release the source code of the applications? So how will you make money then?

Jesse Louis-Rosenberg: The source code for most of our applications is online already and the rest will be eventually once they are cleaned up.  We have not had any and I do not anticipate any problems by having our work open source.  We probably have more legal protection to our designs that most other designers.  As a rule most designs get ripped off, and there is not really any protection.  We can at least say that no one can use our software for commercial purposes.

Also, the intersection of people we want to steal experimental design products, and people who want to mess around with code tends to be pretty small.

Joris Peels: What other tools do you use to create?

Jesse Louis-Rosenberg: We use Rhinoceros to sketch our ideas sometimes. That is mostly it for computer tools.  We also use tools like pliers, hammers, wire cutters, etc to finish pieces.  We built a CNC router which we have used to prototype some furniture.

Joris Peels: You seem to create a lot of accessories and jewelery, is this the goal or will you branch out into other things?

Jesse Louis-Rosenberg: Jewelry was something we started out making primarily by accident.  The great thing about it is that the scale is very manageable (cost and space wise) and allows a lot of freedom with form.  We also have made some furniture and are working on some housewares and lighting as well.  Ultimately, we hope to design at an architectural scale, but we like to be able to control all the aspects of our projects.  As we accumulate resources and experience, we're trying to take on larger and more complex projects.

Joris Peels: How did you guys get started as designers?

Jesse Louis-Rosenberg: Our business stemmed from work we were doing for Jessica's graduate architecture projects.  It turns out the scale of architectural models is very similar to the scale of jewelry.  One day Jessica decided a piece of her model looked like it could be a bracelet.  It became our first piece of our jewelry line, the Radiolaria bracelet.

Joris Peels: How did you 'sell' and market yourselves?

Jesse Louis-Rosenberg: When we first started, we posted our pieces on etsy on a bit of a whim.  We also posted pictures to some flickr pools.  It got picked up by some blogs and just took off on its own.  We did not push it or even the concept behind it.  A little while later, we decided to take it more seriously  by opening our own website and participating in craft and design shows.  We've been lucky to be featured in a host of physical and digital publications ranging from Metropolis Magazine to the Washington Post and Gizmodo and even an flight travel magazine. We've been quite lucky with that considering that neither of us enjoys marketing and publicity and hence we don't work on those aspects of the business.

Blogs do a lot of our marketing for us.  Otherwise, the only marketing we do is participating in shows.  The shows are primarily selling events but you also meet press there.

Joris Peels: Do you have any advice for people getting started as designers?

Jesse Louis-Rosenberg: Just make stuff.  Do not stop at prototypes.  There are enough manufacturing processes out there that do not require a lot of overhead, you can find ways of making affordable, small runs and get products out there on your own.  Also, there can be a fine line between conceptual and gimmicky.  The worth of what you design is ultimately what you make not your ideas.

Joris Peels: Why use 3D printing?

Jesse Louis-Rosenberg: Everything we do is tied to the computer, design and manufacturing.  Every manufacturing process we use is computer controlled.  It makes for an easy work flow and gives us a lot of flexibility.  The quality and price of 3D printing has gotten to the point it is suitable for products a lot of people can afford, so it was a natural choice.

Joris Peels: How do you use Shapeways?

Jesse Louis-Rosenberg: As a manufacturer.  There are not many manufacturers out there that can match the ease and usability of Shapeways.  I am not sure how necessary or appropriate it is for manufacturers to also act as a market place.  There are other places on the web that do it much better.  And when I'm looking to buy something my first thought is not that I want a product made by a specific service.

Joris Peels: Any feedback, what do we need to improve about Shapeways?

Jesse Louis-Rosenberg: The main thing I could ask for is for Shapeways to be in the US.  Otherwise, just keep adding new materials and staying on top of new technology.

Jessica Rosenkrantz: And please bring back the vapor smoothed ABS! (the White Glaze material) 

We usually make incremental continual improvements to Shapeways. Mesh Medic represents something much more revolutionary. Mesh Medic is an automated 3D printing file repair system that will deal with many issues people have when trying to design for 3D printing. From now on when you upload files to Shapeways Mesh Medic will be there to help you. He will repair holes, invert your inverted normals so they're normal, repair manifolds and generally make life a lot easier for you. 

While Mesh Medic will not work for everyone and not work all the time, this is the most significant improvement to Shapeways so far. Please tell us what you think give us feedback on how to improve Mesh Medic on the Forum. It has never been easier for a designer to take a design that is your head and get it made into a physical object than today and every day after today.  You can try Mesh Medic out right now by uploading your STL, x3D or Collada file here.

For Rhino users it will take away an extra step in checking and converting their models and everyone else shouldbenefit significantly also by having their workflow from file to 3D printed item reduced. Please do always check the uploaded model in the 3D view on Shapeways to make sure that the automatic repair filters didn't repair something they should not have. Mesh Medic currently does work for VRML files but not for the color VRML files with textures and we will enable this as soon as we can. 

You can now use the Sandstone 3D printing material. This material is exactly the same material as the Full Color Sandstone just with the color bit removed. 

The model depicted is MadebyDan's Square platter. The platter would cost $74. Now you can now use this (our cheapest) material without having to convert or upload your model into VRML. Please do take into account that the material is fragile and does need to adhere to the design rules for the material.

Ladies and gentlemen, I give you Ivo Beckers' Alumide 3D printed Playmobil Jacuzzi. 

You have until the 14th to order your models in Alumide. We were very happy with your enthusiasm for the material! However we have sad news, we can not offer the material permanently at this moment. At a later date we want to bring it back though but we can not yet say when. The reason for that is that we have been able to consistently fill an entire machine with the Alumide material orders. The turnaround time between White, Strong & Flexible and Alumide is also a bit longer than we would have liked. This means that the machine we have been using for Alumide would be better served in pushing your White, Strong & Flexible orders out the door quicker. In order to keep offering the lowest possible prices optimal machine utilization is very important to us. We have already started looking at lots of different ways in which we can optmize the Alumide production and we hope that we will be able to offer it once again in a few months. 

From today until the 11th of April we will be holding the Co-Creator Creativity in Co-Design Contest. We are looking for the most interesting & inspiring co-creators that you can come up with. The winner will be a fun, interesting, beautiful interaction concept (and or final product) that at the same time results in a great gift (for oneself or someone else). The winning co-creator will win $100 in 3D printing. The top ten finalists will get a 3D print of their co-creator competition entry sent to them free of charge! 

Thinking about and designing co-creators is very different from making a model or designing a product, we think this is real cutting edge stuff and want to see what you guys can do to push the envelope in co-creation.

We hope a lot of you to participate in this contest because we do think that the co-creators are a real step forward in designers working with customers in order to develop unique customized things. We believe that your creativity and 3D printing technology could result in some boundlessly interesting co-creation concepts and products. Furthermore you can still be "the first" to do something with regards to co-design. Name something else you can be first in?

For some inspiration there are several really interesting examples of generative design in this blog post. Over at FOC they've come up with customized headphones that will be designed according to the owners taste. Fluid Forms is also trying to get a concept off the ground on Kickstarter whereby a street grid is turned into earrings. But, you could use DNA, fingerprints, a quiz, a person's favorite books, shapes, their "social graph on Facebook", their family history, the countries they've visited..anything really.  We were very excited when we saw VirtualV's concept to turn children's drawings into 3D models. Terracotta's "your face and initials here" is also a great concept. Magic's event beads are a new way to commemorate events using 3D printing in color.

Sometimes the co-design concept is not the central innovation but the product itself is. Take Designerica's Double Moonball ring pictured above. Mathijs' Snowman is a character with a message. Dimmulain reimagines the letter opener. Whystler's doorplate points to a myriad of labeling things you could try out. Aeron203's Halberd for a pencil is totally fun. Youknowwho4eva is tackling the huge class ring market all by himself. Our very own emascipater made a wallet replacement that could be a new way of looking at an everyday object. For the more engineering oriented Ashers Ipod buddy is a good marriage of tech and customization. Rawkstar320 has an Ipod touch stand that makes it easier to watch video. But Mcad's rotary knob is one of my favorites. You need a knob? Any knob? Any knob what so ever? Mcad will make it for you.  

So what can you do?

• To enter submit your model with the tag "co-design"before the 11th of April.
• Entry must have a cost of between $25-50(so excluding the mark up you want to add to it, does not have to include VAT)
• We will announce the winners by the 15th of April after having studied the entries and compared them with the above criteria. We will take into account community votes but they will not be final.
• The entry must be uploaded to Shapeways, be public and a co-creator.
• You can not be a Shapeways employee or relative of a Shapeways employee.

Combinatory manufacturing is the combination between the unique and the mass produced. 3D printing for example can deliver unique shapes and functionality for a relatively low per unit cost. Mass produced items with millions of copies will be much cheaper per unit but will not be unique in their shape or functionality. But, by being standardized they can pack a lot of functionality into a cheap package. By combining the best of both worlds you can come up with great products.

As a technology platform the cell phone is hard to beat. They are inexpensive, ranging from $25 and up, and within the mobile phone's suite of applications a myriad of technologies are packed. Messaging, speech, speakers, screen, microphones, calling, geolocation and an OS can now be found on the simplest of devices. I believe that a cell phone would be very exciting and powerful technology technology platform for Makers and Designers to build around. Not only straightforward things such as interchangeable personalized covers but also things such as hacking a standard phone so it becomes a tracking device for your car or automatically sends out messages if leaves the county.

This is why I was so happy to see a post on Make about an inexpensive robot that uses a cell phone as its brain. The Android based phone Truckbot is also easy to programme.  As much as I love the Arduino these kind of developments really make me think that for the Make community cell phones could lead to a lot of exciting products. Arduino's are great and also really pack a punch but they don't go over the counter in their millions. Check out the Truckbot video below.

The Hurt Locker was not the only big winner at the Oscars this year. 3D printing won big with 3 Oscars and four nominations. Avatar won the Academy Awards for Cinematography, Art Direction & Visual Effects. Detailed models created with 3D printing firm Objet Geometries 3D printing process were used to simulate all the lighting in the movie. This detailed and high impact use of a physical 3D printed model to "engineer" a movie. Objet 3D printing was used even more extensively in Coraline. Coraline (a fantastic and very scary movie by the way, the  noise of the scissors kept me up at night) used 3D printed Objet models throughout the film. Coraline was stop motion and many of the things you see in the movie were 3D printed on Objet machines. At Shapeways we use Objet for our White Detail, Black Detail and Transparent Detail materials.The movie below shows you how 3D printing was used in Coraline.

In generative design a designer does not create the final product but rather a system, algorithm or tool that in turn generates the final product. Some generative tools create many iterations and others lead to one product. The designer does not design the painting but rather the brush or the method. Instead of the still life one could develop "painting by numbers" for example. Take Joris Laarman. Joris created the Bone Chair using a software tool that simulates bone growth. GM created that tool to model efficient structures for its cars.  This caused C. Sven Johnson to ask a rather pertinent question on twitter, "Who is the designer of the "Bone Chair"?

And the question is not an easy one to answer. Is it Joris? The researcher that came up with the bone algorithm? The software developers that made the tool? The physical principles behind the algorithm? The scientists that discovered those principles? God or nature? All of the above? I for one have no answer. I do know however that generative design has a bright future.

The marriage of tech and design is all around us. In a world where everything is designed a meta "way to design" that algorithmically cuts through the clutter is very appealing. A perfect design algorithm could potentially engender choice in design the same way that Google's PageRank set of algorithms do for the web. And this is what generative design already partially does. It simplifies design by codifying it and somewhere within lies the promise of "true", "simple" & "beautiful" design.

With technologies such as 3D printing letting everyone design or co-design things there is also a real need for generative tools. They allow for unique designs but since each is machine made, the marriage is a conceptually comfortable and inexpensive one. Also, rather than forcing the customer into a "blank canvas conundrum" whereby the sheer possibility overwhelms them to the point inactivity, generated models could lead to choice or guided choice in design.

Boston based design duo Nervous System (who will be featured in a Shapeways interview soon) write code in Processing that makes beautiful rings and other items. Jessica Rosenkrantz & Jesse Louis-Rosenberg, who make up Nervous, even provide the tools they use to make their jewelry free of charge to other designers on their site. 

Belgian design duo Unfold (also the subject of an upcoming interview) who had a breakthrough with their ceramic 3D printing process recently also exhibited at Bits N' Pieces with their Brain Wave Sofa. In this design an EEG was used to "design" the sofa.

Jan Habraken (we will interview him also) & Willem Derks developed Chairgenics for the Bits n' Pieces show. For Chairgenics they created a chair genome and "bred" chairs in order to create the perfect chair.   

Singapore based software company Genometri makes technology that designs objects. Their Angel's on Shapeways for example are all generated & all unique.  

Mitchell Whitelaw also made the weather bracelet a bracelet that displays the weather of Canberra.

Michael Piasecki's Cellular Bowl, is beautiful & generated entirely in Processing.

Justin Marshall's Generated ring is made with a suite of generated design software.

Mendel Heit also makes lovely objects using Shapeways & Processing.

Generative design has a myriad of applications. I anticipate that generative design will grow beyond the borders of the systems they are now. One the one hand ever more whimsical "data representations" will fall short of the strictest scope of generative design. On the other hand the nature of generative design will change. Whereas now the designer designs the tool that creates the product more involvement from "consumers" and more "intelligence" in the software will evolve. At the same time the "pure algorithm" will be ignored or augmented by the designer struggling to regain more input into the final object. To me the resulting movement will not be generative design in the purest sense. Rather it will be "Dasign"or data driven design. This design may be evolutionary, algorithmic or generative design but not necessarily rely on any of these for its core inspiration or make up. It will simply have the intersection of data and design as a identifiable characteristic. 

In the future I would expect to see many different data representations, Mii creators, "quiz design" and ultimately profile based design in a lot of different applications.

Data representations could be any representation of data turned into an object. A medallion based on the types of sites you visit as per your browser history. An earing where the thickness of the heart is the number of times it has been broken and the width is the number of times you've broken others. A portrait that does not show you but rather your facial symmetry (or lack thereof).

"Mii creator design" refines the sets of different generations of designs based on the users choices. Using the Nintendo Mii Creator it is already possible to with several generations come to a likeness of yourself or someone else. A similar system for bowls would quickly allow a person to, by simply choosing the design that best matched their preference out of the generated subset, come up with their designs.

In "quiz design" you answer a few questions, "what's your favorite movie? your favorite song? Which picture do you like best? etc. Based on your answers the piece of software will then design the appropriate bowl. This might seem a bit far fetched but the necessary pieces for it are being built as we speak. Initial implementations would also not be that difficult but just have to have a dataset to start off with. This set could then evolve over time.

Profile based design goes further still by assuming, based on previous web searches & purchases, choices and content enjoyed, which designs you would enjoy. This is a rather compelling technology for online retailers to put it lightly and they will drive adoption for it. If you are a designer you should to not sit still until Amazon or Facebook come out with the "you would like to create this" recommendation engine. I urge any and every designer to explore the wealth of possibility that is generative design, right now.    

So there is this fruit company. It is one of the biggest fruit company's out there. It makes high margin, high concept, very expensive fruit. They used to be mocked because they made incompatible fruit that was all about looks. Now they are lauded for exactly the same reasons. This fruit company cares a lot about its Intellectual Property. They would like to protect the magic that lets them sell more than 60,000,000 identical things each year while retaining a feel of exclusivity. They like to send people letters. And one look above into the adoring but somewhat disdainful eyes of James Potter tells you that these letters will not be ignored. The image below of the waving alien is an example, used here for educational purposes only, of an inappropriate use of the Apple logo.This is an example of something we would not like to see on Shapeways.

Since a several people are making items that are MP3 player accessories we thought it prudent to point you to some trademark guidelines. You can find Apple's trademark guidelines for 3rd parties here. And from them one gets the impression that the 1st and 2nd parties, is where its at. The trademark guidelines are written by lawyers and lawyers are expensive. In order to justify this expense they tend to be baffling. You would be good at being baffling also if you were being paid $500 an hour to tell people stuff they already know in such a way as to make them doubt that they know it. But, if you are a designer and want people to respect your IP, then setting a good example can not hurt.

Apple states that you are only allowed to use their logo if you are an authorized reseller. For educational use you can have a look at the above logo. The above image is an educational illustration of an inappropriate use of the Apple logo. You could not use such a logo on your products. You are also not allowed to imply that Apple endorses you. So "Apple loves Joris", or "Iphones love to be cuddled by my Iphone case" would not be OK. When making an Apple accessory, it is OK to say, "Compatible with Apple Ipod." "For use with Apple TV" or "Compatible with Iphone" is OK. But, Apple gets nervous when you call your product 3DprintedIpodcase or "Apple wants you to buy my 3D print" or "Authorized Apple 3D print."

Apple also prohibits people from making any kind of merchandise with its logo on it. You are also not allowed to say anything mean to or about Apple. As such, I would like to apologize to Apple on behalf of the entire world for what we said about the Ipad.

For a completely mysterious reason you are also not allowed to mention things such as: Appletree, Apple Cart, Jackintosh or PodMart. The last one is a shame really because I could see PodMart become a totally huge retailer of stasis pods. And Jackintosh should be a great descriptor for the nonsense Apple fanboys sprout. Also, Appletree is not incorrect English but copyright infringement. "Think Different" is both. Throw Leopard or Snow Leopard Rug, are not mentioned nor are MacPoorBro or Uwork. Lets say you wanted to make an Apprika for example. For educational use only the image below illustrates that such a use of the Apple logo would be inappropriate.

Please also pay attention to some of Apple's lesser known wordmarks such as Shake and Safari, the latter especially if you are Kenyan. Aperture might not sound relevant now but come the apocalypse I'd like to see who can beat Jobs with regards to that trademark.

I am completely not kidding about the following: Apple does not want you to take a picture of an Ipod being used or shown next to your accessory. Only very few companies have the permission to do this. So even if you buy the Ipod you are not allowed to photograph it next to your accessory. Our previous statement was incorrect. You can show a picture of your Apple compatible item with an Apple product. Any kind of rendering is not allowed however.

As a suggested step I would add “Joris is an independent publication and has not been authorized, sponsored, or otherwise approved by Apple Inc” to any and all communications. Yes, this will make twitter challenging & birthday cards seem stand-ofish but it is better to be safe than sorry. 

On the up side you can however get a lovely Powered by Darwin web button. This is completely free and a lovely accessory for people who like evolution.

On a completely unrelated note: the top image is the property of Apple, the second, third and fourth images are used under a Creative Commons Attribution License and remixed by people who will remain nameless.

We shot a quick video showing you some of the test models we made for the Alumide material in the sunlight. You get to see Bathsheba's Bioform & Vorodo,  Virtox's Gyro the cube & TriMatrix, DeLaVega's Ball Bearing & ejisfun's Ferris Wheel. I should really have opened with "we 3D printed a Ferris Wheel." We're offering the Alumide material until the 14th of March. The material is polyamide mixed with Aluminum. It is rigid but less strong than White, Strong & Flexible. I think it looks lovely and am sure that Alumide would be Frtiz Lang's favorite 3D printing material.

Evan Malone was one of the crucial people behind the Fab@Home project which demonstrated to many that desktop 3D printing was not a pipe dream but a usable technology. He has now founded NextFab Studio and the NextFab Organization. NextFab Studio is a Philadelphia based organization that is a hackerspace that you can go to in order to make & invent things. The NextFab Organization hopes to spread learning and information about all the open source design and fabrication technologies available. I am a fanboy and tried not to swoon.

Joris Peels: Will everyone really make everything?

Evan Malone: No. I believe there will always be economy of scale in certain processes, and simple practical constraints, like the size of objects, or the amount of power required to work with certain materials that will prevent individuals from making everything.  Personal fabrication technology is a new branch of manufacturing – I doubt it will replace the entire tree.

Joris Peels: Won't people be too lazy? Won't this only be for nerds?

Evan Malone: It is a good thing that people have diverse interests, as civilization requires vastly many other roles than product innovation.

Joris Peels: Do you believe in microproduction, of brands of one, of everyone being their own business?                      

Evan Malone: This is merely artisan craftsmanship with new tools.  It has been around since Neolithic humans made stone tools – some people were good at it and everyone wants the best.  It has its place, but it will not replace all other forms of innovation and commerce.

The USPTO, the United States Patent and Trademark Office, the organization responsible for the US patent system, is currently advertising on The Pirate Bay. The USPTO has a site for kids called Invent Now. Invent now is a place for kids to submit their ideas & inventions to. The USPTO started it up together with the AD Council and the National Inventors Hall of Fame Foundation. To popularize their site they use online banners. A friend just sent me screenshot of an Invent Now banner running on the Pirate Bay.