I like to look at what the world could be like if we question conventions. Why are things the way they are? It is like traveling through other countries: We are confronted with other, new habits. This changes our view and experience of the world. We might even better understand why we prefer one experience over another. The main reason I design is to encounter, but also to provide, these new experiences, as well as to understand how to mix functionality and product interaction for a better quality of life; fostering the new experience.