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Forum: Shapeways Shops
 Topic: Marketing your Shapeways Shop
Re: Marketing your Shapeways Shop [message #101488 is a reply to message #96066 ] Mon, 20 October 2014 14:19 UTC
avatar Ontogenie  is currently offline Ontogenie
Messages: 56
Registered: March 2014
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I have a marketing question...and I'm hoping the seasoned Shapeways shop owners will chime in with some advice. I'm selling all of my jewelry in 3 materials, polished silver, polished gold steel and frosted detail. I've seen that some people will sell the same product in different materials, each material having its own "shop window" while others put all materials behind one shop window with the product in just one of those materials in the 'front' window. Is there a consensus on which method is better? Since my three materials are so different in price, I don't want to scare away price-conscious buyers by only putting the silver jewelry in the front, but I also think the silver is the prettiest and don't want to hide it away...thus multiple 'front' windows with the same product in different windows would be ideal, I think.

So, one window = one product, one material OR one window = one product, multiple materials? And if the answer is one window = one product, one material...how does one even go about setting that up?

Thanks a ton!
Kimberly
Re: Marketing your Shapeways Shop [message #101511 is a reply to message #101488 ] Mon, 20 October 2014 19:48 UTC
avatar wgseligman  is currently offline wgseligman
Messages: 34
Registered: July 2013
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Hi Kimberly,

I'm not a marketing expert, just a guy with a shop on Shapeways. With that warning out of the way...

First, let me say that your designs are beautiful. They have don't have that look of artificiality that often marks items that come out of 3D design software; my own stuff looks like it was designed in 3D. You also have a great photo presentation for all your items.

Given that, I don't think you need to have separate entries for different materials. I think that design trumps material: if a customer likes a given design, they'll click on the photo before they consider which material to use. You also show a variety of materials in your main shop, which gives customers a good idea of the range of materials available, and you include photos of the different materials within each item.

Also, if you offer two items at $77 (for a polished silver pendant) and $10 (for a frosted plastic pendant), customers are likely to click on the less-expensive one. Is your markup the same for either item? If you're charging a higher markup for the silver item, you might not want to give them the less-expensive choice right away. If they decide "I want this pendant!" then they'll click on the different materials until they find one within their budget.

With that said, if you want to create separate listings for the different materials, then just upload your model three times separately to Shapeways, once for silver, once for polished gold steel, and once for frosted plastic. I suggest that you put the material in the item's title; e.g., "Cladonia pendent (silver)". I'd also make sure to use a photo in a different style for each material, to keep the items in your shop visually distinct from each other.

Again, I think you don't need to do this. Your shop looks great as it stands.
Re: Marketing your Shapeways Shop [message #101515 is a reply to message #101511 ] Mon, 20 October 2014 20:37 UTC
avatar Ontogenie  is currently offline Ontogenie
Messages: 56
Registered: March 2014
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Hi KickinWiccan,

Thanks for your kind words and thoughtful response to my question. I guess I'm feeling a little bit insecure about this whole Shapeways adventure, and casting about for any small flaw in my shop that's hindering sales. My shop has only been up for 3 weeks now, but without a single sale so far despite lots of positive comments from people who have seen my designs. I guess I just need to be patient, and keep working the social channels and keep trying to get the word out. Seriously, though, if Christmas doesn't bring any sales then I'm going to have to bail on this thing regardless of how happy it makes me to get a Shapeways box in the mail.

I'm charging the same (percentage) markup on all of my items. My instinct from looking at other shops is that it's aesthetically better to combine all of the materials into one listing...the shops that take one model and print it in every color of plastic and list those separately I find less appealing, personally. However, that said, I know at least one person who viewed my shop and didn't realize you could click on the thumbnails underneath the main photo to see more variations! Sigh.

Good luck with your holiday sales. I'm sure that members of the Wiccan community will find you eventually and buy two of everything. If I run across any, I'll send them your way. :)
Re: Marketing your Shapeways Shop [message #101518 is a reply to message #101515 ] Mon, 20 October 2014 20:55 UTC
avatar wgseligman  is currently offline wgseligman
Messages: 34
Registered: July 2013
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Hi Kimberly,

It's a long, hard road. My shop has been up for six months. I've done all sorts of promotional efforts which I've described in previous posts to this forum: setting up an Etsy shop, a Facebook giveaway, etc. So far I've only had two sales, only one of which can be traced to any promotion on my part.

My advice is not to be discouraged. That will lead to zero sales, a self-fulfilling prophecy. You may want to try a giveaway on whatever social media sites with which you feel comfortable. Your friends join, and their friends see those posts, and word spreads. That is what got me the most page views on my shop. Bear in mind that people who join the giveaway won't actually buy anything until they know they haven't won. Patience is the key.

If my Yule giveaway doesn't work, my place to give some of my inexpensive pendants as holiday presents. The more people who see your work, the better.

In short, three weeks is not enough!

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