Hi,
Just joining this thread, as I'm reading up about this First To Try notice, due to the xSF revised pricing & new pricing calculations, which resulted in many of my xSF models being back into this First To Try stage as I needed to do a bit of tweaking (i.e. sprue 2 parts into 1) to get them back to the original price (or cheaper)...
My philosophy is still to print out a new model before I open it up for sale, but with minor modifications that's just costing me to much!
So, although I do understand the wish to reduce rejections and complaints and the need to set customer expectations correctly, 'First To Try' is from an (online) marketing perspective disastrous wording!
It's like putting 'You seriously want to buy this?' on the 'Buy Now' button...
My suggestions:
a) At least give it a positive spin: 'NEW!' or 'Upgraded', 'Improved!' etc., or as suggested already 'Recently Updated!".
Something positive! 'First To Try' is negative.
b) Better: don't mention it on the product page; instead move it to a later stage in the purchase process, i.e. after the customer has put the product into his/her shopping cart, and preferably after the shipping details etc. have been entered, so on the review page. Mark the items with an icon, and at the bottom of the page explain about that these product(s) haven't been printed that much yet so there is a risk etc..
c) Don't explain it in a few words in a little popup box, but give a better (and positive!) 1 or 2 liner (but not on the product page)
d) (more advanced), remove 'First To Try' on the product page, split the 'Buy Now' button into 2 buttons:
one fancy button with a text like 'YES, I want to buy this recently released product' and the other dull looking (e.g. more grey/dark), with a text like
'I like it, but I'm not sure about this new product; instead show me more proven products!', where clicking the latter button will lead to another product from the same shop (as in the 'More From..')
e) Furthermore you might want to consider to tweak behavior based on the fact if the designer has uploaded a photo to the product page. Obviously you can't automatically verify if the photo displayed is a photo of the actual product, but if the designer is sincere, and took the effort to upload a photo, there is more chance the product has been printed. Something to consider.
Cheers,
Robert