Hi Guys,
My apologies for the delay in responding, I've been chatting with Customer Service about this issue all morning and I want to stress that customer happiness is first priority in everything we do. We know print orientation varies the finish on a model and while we do not guarantee a specific print orientation, we do try to orient a model in a way that minimizes inevitable stepping. I agree the picture on the materials page (link) is currently inadequate and I will change it shortly to accurately reflect the "worst case but still acceptable scenario".
The reason we can not guarantee print orientation is one of cost effectiveness for you and for us. We strive to provide the lowest prices by packing the printer as efficiently as possible - with as many models per print run as we can. So if there is a space that a model plane will fit in that is vertical, we'll pack it in there. Next time, it might be in horizontally. As you notice, this changes the finish due to the direction of the stepping. We also use production partners who operate the same way, in a manner of efficiency. We DO try to take into account which print orientation works best, but we just can not guarantee it every time, so we do not say that we can.
Your happiness is our top concern, and if you are very unhappy with print quality, right now our policy is to reprint or refund. We are happy to do this as it is not a major issue for us on the first print, or even the second, however, as you can imagine, this becomes very problematic if models with intrinsic concerns re: print orientation are being ordered regularly, particularly through a shop as is the case here. We want to guarantee both your happiness and that of the customers ordering from your shop, but continuously reprinting due to orientation issues can become very costly for us over time and will ultimately hurt us and the community. By making it more clear on the materials page about the variation in finish possible due to stepping, I hope we can present realistic expectations so that refunds or reprints can be issued when there is a clear discrepancy.
With that context in mind, we want to come up with a a sustainable solution that puts your needs first. Josh, our VP of Engineering, wrote a great post earlier today about what is happening under the covers at Shapeways as we work on solving all the issues that we know will make it a better experience for you. The full post is here:
https://www.shapeways.com/blog/archives/1460-Inside-Shapeways -Building-an-Infrastructure-for-Growth.html
To pull from it, we know what you want, we hear it through threads like this and from the CS team directly. Moving a 200 ton stone (our current software) to get to the foundations underneath is what we are doing creating In Shape 2. It is taking a while and we're 33% there. I want to be clear that the ability to specify print orientation is a tool that we want and will be available with InShape 2. This is not something that is going to happen tomorrow but it is something we both want and are working towards.
To get back to the specific issue here, there has been no change to the refund policy, and we are going to take another look at this order. From what I can see this should be a refund, and we will follow ASAP with you.