Hey B1lancer (and everyone), we've been very aware of the sentiments towards the change, both positive and negative.
I know for certain members of the community it sucks. You've been using Shapeways, you've crafted your models and your shop, you've learned our website, you've figured out all the nuances of our pricing scheme. For some of you, its been close to 3 years that you've been doing this! Now we're jumping in and changing it on you. It's kinda like when your sandcastle gets kicked.
I'm sorry if it feels like we're all stomping around and pulling the rug out from under you. We don't like making people feel that way.
The change in pricing structure is something that needed to happen. When we started out (long before I spent my time at Shapeways) we had no idea how this idea would turn out exactly. My future team just knew that this 3D printing thing seemed incredible and wanted to open it up to people, which meant making it as inexpensive as possible. We set up a pricing structure that we hoped would make it easy for people make and order what they wanted, and it worked.
As we watched over time though, a few patterns started to emerge. Smaller items were beginning to cost Shapeways a lot of money, whereas larger items were bringing in an oversized margin. Ironically, smaller models were much more labor intensive. It got to be clear that larger models were subsidizing the smaller ones, which didn't seem fair. We needed to make sure that the cost of each model was being covered accurately.
Shapeways is the first company taking a crack at opening up 3D printing at this kind of scale, and creating a reliable supply chain for it. There are bound to be huge unknowns that we stumble across. By making changes in the short term, it makes us more able to innovate, and reach our core goal of driving prices back down (and then lowering them further...). I hope you can understand where we're coming from, and will stick around while we figure this out together.