I understand now why the prices display as they do. But I have been wading through this site every day for months now, preparing my shop and my products. If I, as familiar as I am with the site, have difficulty with the appearance of some items, then what does the casual browser, who happens upon the site, or who has been directed here by me, think of it all?
Some of my customers are not computer savvy people, it is enough to get them to open the site at all, and insert their credit card details, without bamboozling them with an array of different pricing structures, with VAT and ex VAT in tiny letters, and a banner asking you your country of origin, that can be easily missed. It must be as simple and as straightforward as possible. Not for ME, a regular on this site, but for the occasional visitors who I might invite along.
If I see a can of beans in the supermarket, I want to see the price I pay at the checkout. I don't want to search the shelf for tiny notices telling me the VAT price, or the ex VAT price, or the cost in dollars. I want to see the final price, and I don't want to arrive at the checkout and have the sales girl humiliate me by telling me it's not that price at all, it's another price.
I love the Shapeways process, it suits me down to a tee. I hope to bring quite a lot of custom here, I have had a very large number of expressions of interest in my models. But I have to say, the whole pricing thing is a mess, and even if it makes sense when described in detail, it LOOKS a mess, especially to the casual observer, who might simply shrug their shoulders and not bother to figure out how to make a purchase. I am bringing a lot of viewers here, some of whom I hope will buy my products. I don't need an ill designed or badly arranged pricing display to turn them away before they figure it out.