6 Steps to Better SEO and Discoverability
Tip 1: Title- The Best Product on Earth... Ever!
This might seem obvious, but the title of your model can make or break its success on Shapeways! Make sure your title is catchy and descriptive to someone outside of your niche. Before publishing, think to yourself, “What is the model at it’s simplest form?” A great example of this is our interlocked cube.
The title we chose? Shapeways Interlocked Cubes. It’s descriptive and to the point.
2. Tags - If you tag it, they will come.
Tags are the place to catch any other information you might not be able to get in the title. Does your model have any special characteristics? Is it for drones, or a scale model, or for a particular hobby that we don’t have a category for? Think of this process as word association -- anything a user might search for to link the model name and search term together. For example, our Shapeways Interlocked Cube is tagged #desk toys, #3x3x3, #cube, #interlocking, #promo, #shapeways, and #toy.
3. Description - We give you space, so use it to sell your product… and your brand.
Even if you didn’t major in English, you can still use words to your advantage, and your product descriptions are the perfect place to do that. The description is a place for you to explain what your item is in more words, add context, explain it’s purpose, or tell a story about how it came to be. This is also a great place to add in any additional assembly instructions or links to similar models in different sizes that you may have. For our Shapeways Interlocked Cube, we’ve written:
"Shapeways Interlocked Cubes are designed to show off how cool selective laser sintering is and how you can make sweet products with interlocking parts all in one model. Come visit us at an event to get your hands on one!"
4. Photos - People heart photos. Don’t believe me? Just go on Instagram.
Photos are very important to help people visualize how your product is essential to making their life better. Your photos should be:
- Clear. Use either a neutral background or a shot of your product in action.
- Focused. Make sure the product is clearly the center of attention.
- Well-lit. Natural light is the best, and make sure the light shines in front of your product.
- Variety. If you can show images of your products printed in multiple materials, this is an excellent way to help potential customers visualize how their products will look.
- High Quality. If you have access to an SLR camera or another camera that can create high resolution photos, use it! High quality photos tend to sell more products.
5. Category - Don’t let your product get misplaced or lost in the ether.
Choose the most logical subcategory for your product. We have you choose a subcategory in order to make the most specific decision possible. If you find none of the options suit your product, select "Other" and suggest a subcategory. For our Shapeways Interlocked Cube, we've categorized it as a desk toy.
6. Facets - Add filters to help shoppers find your products.
Within each category, there may be Facet Groups and product Facets to choose from. A product can have a Facet within multiple groups such as scale or type. If your product is set up with Variants, those will automatically be used as Facets. If you find that none of the options suit your product, select "Other" and suggest a Facet by using your tags.
Follow these tips and you’ll be on your way to Shapeways success!
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