We are Tobias and Anna Lindström. We are a married couple living on the west coast of Sweden. This is the story of how we came to design jewelry.
The journey started in our student years when Tobias would make accessories for Anna for birthdays and Christmas. It would be something simple that can be made by hand, such as wood carvings with nice stones, wooden shapes, or aluminium threads in nice shapes. After university both Anna and Tobias started playing with beautiful shapes in digital design. Seeing the interest of friends and family, the idea was hatched to make the designs into fine metal jewelry, and to start a jewelry brand that was founded in 2017.
Fast forward a couple of years and the journey has not been easy. The time spent on our passion has had to come from the time between working full time jobs and taking care of our two little boys. Finally we are seeing the fruits of our labour, and it is a thrill to see our vision coming to life. We hope to transition into having more and more time for design in the years ahead.
Our design process varies greatly between projects. Sometimes you just want to create something that provides a certain feeling. Sometimes we have inspiring ideas in the middle of the night. Sometimes we just go wild and crazy. What is common is that we make the designs in digital form, and use 3D printers to evaluate size, shape, durability and the like. To save time we then hand over our designs to our partnered manufacturers. Currently we use Shapeways as our primary jewelry manufacturer. This means that all of our jewelry is made in Europe (in the Netherlands). We take a firm stand for sustainability, and against modern slavery.
Shapeways make it possible for us to offer jewelry that is sent directly from the manufacturer to your doorstep. For us it means having more time for design, and for the customer it means lower prices due to lower shipping costs. We are not entirely sure what we envision for the future regarding suppliers and manufacturing. Perhaps we will establish our own production one day? For now however, we are happy with the current situation.