This is a seal from the book "Lesser Key of Solomon". According this text, the spirit Balam, is described thus
"The Fifty-first Spirit is Balam or
Balaam. He is a Terrible, Great, and Powerful King.
He appeareth with three Heads : the first is like that of
a Bull ; the second is like that of a Man ; the third is like
that of a Ram. He hath the Tail of a Serpent, and
Flaming Eyes. He rideth upon a furious Bear, and
carrieth a Boshawk upon his Fist. He speaketh with a
hoarse Voice, giving True Answers of Things Past, Present,
and to Come. He maketh men to go Invisible, and
also to be Witty. He governeth 40 Legions of Spirits.
His Seal is this, etc"