This model is in 1/700 scale. It is available in three formats from this shop - 'Long March 3C Launch', 'Launch' and Pre-flight' .This version includes the LM 3C Rocket.
According to Wikipedia: "The Xichang Satellite Launch Center (XSLC), also known as the Xichang Space Center, is a People's Republic of China space vehicle launch facility (spaceport) approximately 64 kilometres (40 miles) northwest of Xichang, Liangshan Yi Autonomous Prefecture in Sichuan.
The facility became operational in 1984 and is primarily used to launch powerful thrust rockets and geostationary communications and weather satellites. It is notable as the site of Sino-European space cooperation, with the launch of the first of two Double Star scientific satellites in December 2003. Chinese officials have indicated interest in conducting additional international satellite launches from XSLC.
In 1996, a fatal accident occurred when the rocket carrying the Intelsat 708 satellite failed on launch from the Xichang Satellite Launch Center. Also, a 2007 test of an anti-satellite missile occurred from the center."