Ron Becker epitomized the super salesman. He could sell anything. He had a gift for gab that could tear down any walls. His heyday was the era of post ware prosperity where he turned himself from a street kid into a respected sales manager for many book companies and specialty advertsing based concerns. In the later part of his life he went out on his own starting C.B. Services a specialty advertisting company that used magazine binders as a medium for local merchants to reach new customers.