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This is designed to hold the fantastic MiCar ML8 Bluetooth 4.2 Bluetooth Car Kit (or other smallish BT receivers) and fits perfectly in the Mini Cooper cup holder space (tested on a R52, but I'd think it would fit all years and MANY OTHER cars). It has a feature to hide the extra cords underneath and bring the player withing arms reach of the driver. The magnet from the BT player is embedded into the holder and secures it perfectly. There is a slit along the back for cord management and creates a very clean appearance.