The petals spiral up and to the inside of the flower in a counter-clockwise direction.
You can wear it as a pendant/necklace or use it as a key fob, or whatever you wish. The choice is all yours.
This little piece of art can be hung with a string or chain going through the topmost innermost petal for an upright position.
For hanging upside-down here is the version with a loop at the base: Spiral Flower with loop