Public Relations Coordinator

New York, New York

Job Summary

As our PR Coordinator, you will manage our daily PR operations, with responsibility for building and maintaining press relationships, coordinating marketing materials, supporting activities at speaking and event opportunities, creating new content, and more. Your goal will be to broaden our visibility and reach, making 3D printing more accessible to everyone. You will be part of our Marketing team, reporting directly to the Head of Communications, and working closely with our community and social media teams.


  • Build and maintain press relationships and communicate unique ideas to tell our brand story
  • Collaborate with marketing and community teams to support the communications strategy that grows mentions, traffic and share of voice at a global level
  • Participate in conversations that surround our content, brand, and industry. See the trends and jump on opportunities to be a part of them - and to lead them.
  • Collaborate with social media, merchandising, and design teams to augment PR performance and ensure message pull-through across all channels
Public Relations
  • Build and maintain relationships with design, business, tech, lifestyle press to grow media coverage and insert the brand into relevant conversations
  • Develop new ideas for reaching out to the press, follow up with media request that we receive, and manage press meetings
  • Assist in managing company-wide communications calendar, finding moments in time to tell our story
  • Create and maintain marketing and press collateral
  • Be a part of the conversation around brand messaging, ensuring all groups in the company are aligned
  • Lend support to events and speaking opportunities
  • Keep track of all press coverage, manage media lists, and compile summary reports
  • Work closely with our Product and Design team to write and update copy for internal and external documents
  • Develop ideas for the Shapeways content calendar - aligning with moments in time and coming up with new, creative ideas
  • Write content for Shapeways assets, including the blog, newsletters, byline articles, and more

Preferred Qualifications

  • 3+ years in PR (preferably at an agency)
  • Strong rolodex in business/consumer/tech press contacts and the drive and know-how to build additional relationships with 3D printing and design press
  • Creative and business writing skills a MUST
  • Stellar interpersonal and communication skills
  • Passion for press coverage - you live for scoring a great press placement and can’t wait to make new contacts!
  • Data-driven approach to PR
  • Self-starter, proactive, and also a team player
  • Thrives in fast-changing start-up environments
  • Strong belief in the Shapeways vision (i.e., you’ve already drank the Kool-Aid and can’t stop telling all your family and friends about it)
  • Interest in design, technology, and 3D Printing
  • Expertise in using media analysis tools such as Factiva, Cision, and Google

How to apply

We are looking forward to your application!

Please send your resume and motivation letter to:

Be sure to include the job title in the email subject field. We are only accepting applications in English.

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