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After a hugely successful Kickstarter, Hero Forge built a web-based customizer for gaming miniatures that utilizes the Shapeways API. Customers can create their own custom tabletop miniatures and figurines in a variety of materials and sizes, with Shapeways handling all manufacturing and fulfillment.
The folks at Coolest Cooler opened a shop on Shapeways to offer miniature models of their nearly-released product during the holidays. This allowed them to quickly distribute a gift to waiting backers, or offer to others who couldn't wait to get their hands on a Coolest!
Joshua Harker turned to Kickstarter to get his incredible sculpture into the hands of more people. His project greatly exceeded its goal, but more backers meant many more orders to fulfill. With Shapeways, he was able to scale up production without a hassle.
LaMetric is a Hackable, real-time smart display. The designers used Shapeways to quickly prototype several different iterations of their design with a high-quality feel that they could send to their beta testers. It allowed them to get the feedback they needed to perfect the product.