Sometimes print orientation isn't important, and sometimes it is vital. Please voice and discuss here, show pictures on why we all need this as an option. Also shapeways please let us know if this is being worked on and any updates as they come along! For me It can really make and break the items I create for my customers. I create dolls, and due to the size of the item I can afford to reprint whenever SW chooses the wrong print orientation. It can totally ruin the aesthetic of my creations, and to have a product that varies so much per print makes business difficult. Here is a good print with the proper orientation: Here is a bad example where they choose the wrong print orientation for my model... I of course needed to order two of them and both dolls were like this. Feel free to show your own pictures and add your voice to encourage shapeways to get this option available ASAP!