I generally like steering away from design contests as it cheapens the industry - as a comparison, how often are there contests for auto repair, plumbing, electronics, medicine, management positions, etc in which a company asks a few dozen people to all work for free and one person gets a prize (usually not even an amount appropriate for the work being done by that person, let alone everyone involved) and the rest get nothing for their time and skill? This only happens in the design world because people think designing is as easy as running a few Photoshop filters or learning to use the line tool in Illustrator when it takes years of experience and immense skill to be a good, professional designer (as it does in any profession). This stigma lends itself to designs like the one we have now - a design contest would just have people hammering in submissions and putting minimal time into the concept behind it and leave Shapeways forced to choose one of them. I'm not sure how they came to the current design and the thought behind it but something tells me they weren't thinking of hobbyists and the consumer when they decided upon it. I certainly don't meant to imply that someone among us designers couldn't come up with something good (most of us would surely come up with something better than this new one) but what Shapeways should do (should have done) is pay an experienced and talented logo and web designer to work, through multiple revisions and meetings, to create a coherent brand and style that fits the company and a seamless UI experience that puts all the right information in all the right places. I don't see them having accomplished any of that with this overhaul.