When HP released the Jet Fusion printers back in 2014 they sold it as prints costing %50 of current prints and 10x faster. This should in theory mean HP grey prints should cost half as much as WSF and Shapeways should be able to still make ten times the profit because they can print ten times as many prints in the same time as their WSF prints. I am sure those numbers from HP back in 2014 were exaggerated but still I can not see how Shapeways can ask twice the price as WSF. Especially when their competitors are offering the same process for much less. I will not say where but I ordered 30 parts from their competitor and it cost me 23% of what Shapeways wants so clearly this is not based on cost to produce but rather some other factor.