This, right here, is indicative of the lack of customer-oriented planning by SW Corporate. Sure, it may make sense to some engineers huddled amongst the printers, but from a business perspective, it adds confusion and makes it more difficult to discuss materials options with my customers. As an example, if I said I wanted to buy a Samsung Galaxy, would you have the ability to hand me the specific model I want? No, you wouldn't, and shame on Samsung for making such a boneheaded business decision to name all their products the same. The shorthand is really useful in those discussions. If nothing else, you could at least come up with some decent marketing language for the various materials, like such: White, Strong, and Flexible --> Rough But Rugged Plastic - White (RRP-W) Frosted Ultra Detail --> Highly Detailed Plastic (HDP) Frosted Extreme Detail --> Amazingly Detailed Plastic (ADP) Or name the materials after the machines they are printed on, like "Acme Best Detailed Nylon" and "Acme Rough Nylon" (which I'm obviously just making up). I'm sure you creative types can come up with something better. Although, that begs the question: why didn't you? At the very least, why didn't you ask for input from the field? Second point: You have our contact email addresses in your database. Is it too much trouble for your PR folks to send out a direct-to-shopkeepers announcement with some attention-grabbing headline? I don't spend much time on the forums, so, like others, these changes were a surprise to me. I don't think things like this should be relegated to the newsletter, either; there needs to be something that shouts ATTENTION! HUGE CHANGES COMING! OPEN THIS EMAIL AND READ IT OR THE CONSEQUENCES ARE ON YOU! And then give us some advanced notice so we can (again) start the laborious process of updating all our items. This, times a million. No other print-on-demand site has the shop owner-friendly features of Shapeways. That's why I still use Shapeways. But it's a symbiotic relationship; without us, you have no products and therefore no income. Without you, we designers don't have a place to sell. Please, start giving us some consideration in this relationship.