I'm someone who asked for pricing changes for cast metals. I certainly don't consider myself a jewelry designer, but I do create a series of bronze models that can be used as either a keychain or a pendant. They are small - a little bigger than a quarter - but have very fine engraved text. I'm frankly amazed that Shapeways can produced text this small in a cast metal (I think they are also, almost every new design I create gets rejected until I show a picture of one that has already been printed!).
These cost around $26 in raw bronze currently before any markup. I primarily make these for myself, but I offer them for sale with the hopes of at least offsetting the cost of creating them for my own use. It would be even better if I could make profit! To that end I have promoted them to a particular audience (geocachers and similar map or geography geeks) but have only sold a few to date. Feedback has been that they are nice but far to expensive. It doesn't help that there is at least one commercial producer of items like these that sells them for under $10 - albeit they are cast pewter (bronze is the authentic material) and not nearly as nice as mine (IMHO). It's tough to argue with 1/4 the price, plus mine need some extra hand finishing to get the results shown in the photo below.
Running this model through the new pricing formula and the cost will drop from $26.34 down to $20.19. That is significant drop and it will certainly help as I make these for my own use, but I'm afraid it's still probably not enough of a drop to make this competitive. Other models I have that have a shape similar to a bottle cap have a price reduction of just a few cents because of the higher surface area.
To keep this in perspective, I remind myself that without Shapeways, I would not be able to realize these creations at all, they would just be models in my computer. It would be fantastic if Shapeways could produce them at a price competitive to some mass producer (probably in China), but that's not realistic, given that every order is essentially a one off custom item. Think about it, they print a master from our designs, create a custom mold, make a casting, and destroy the mold in the process. Repeat for every single order they receive! That's an extremely flexible model and supports the infinite variety of amazing designs you designers are sending them, but it's hardly an efficient way to handle anything in volume.
Unfortunately, the general buying public isn't going to care about any of that. It's up to the individual designer to somehow make the distinction of whatever it is about 3D printing that makes your particular product worth it's price - rarity/specialization, complexity, customizability or just plain how did they do that amazing! This is distinction I've failed at completely as I mentioned earlier!
I'm not smart enough about the production costs involved to really evaluate the old pricing vs the new pricing, but I would assume that Shapeways has the breakdown on what has actually being produced over some period of time - small/simple vs large/complex and what it costs them to produce each and have factored that into the changes. I can also understand the bind they are in with timing. There really is no easy way to phase a change like this in. It seems unfair and unrealistic to hold them to some standard a traditional manufacturer would have with a designer where I would suspect there would be contracts in place with everything spelled out in detail, including minimum orders sizes for example. The flexibility and freedom of not having to deal with any of that has significant value. I know it does to me.