{"id":449,"date":"2010-05-20T19:26:00","date_gmt":"2010-05-20T19:26:00","guid":{"rendered":"https:\/\/www.shapeways.com\/blog\/archives\/449-feature-this.html"},"modified":"2014-07-03T16:55:32","modified_gmt":"2014-07-03T16:55:32","slug":"feature-this","status":"publish","type":"post","link":"https:\/\/www.shapeways.com\/blog\/feature-this","title":{"rendered":"Feature this!"},"content":{"rendered":"<p><!-- s9ymdb:1191 --><img loading=\"lazy\" decoding=\"async\" height=\"450\" width=\"600\" src=\"https:\/\/www.shapeways.com\/blog\/wp-content\/uploads\/2010\/05\/Icetube_clock_kit32.jpg\" style=\"border: 0px none ; padding-left: 5px; padding-right: 5px;\"><\/p>\n<p>During the first Shapeways Live webcast Tree asked how we chose the<br \/>\nmodels we feature in the newsletters, on the homepage, in the banners,<br \/>\nblog posts etc. To make this process more transparent I&#8217;ll explain how<br \/>\nwe find models and how we choose models.&nbsp;<\/p>\n<p><b>How do we find models?<\/b><\/p>\n<p>Any Shapeways employee suggests models. Most are found on <a href=\"https:\/\/www.shapeways.com\/forum\/index.php?t=thread&amp;frm_id=91&amp;S\">It Arrived on the forum<\/a> since we always check this<\/p>\n<ul>\n<li>We&#8217;re on the website a lot so we bump into stuff randomly<\/li>\n<li>I regularly get emails from Customer Service, production &amp; finance that they came in touch with a cool project<\/li>\n<li>I get emails from community members telling me about cool projects (either their own or others)<\/li>\n<li>We actively search for recently highly rated models <\/li>\n<li>We actively search for models that bring in traffic<\/li>\n<li>We always notice when people tweet or mention their models on their blogs<\/li>\n<li>We glace and look through uploaded and ordered models<\/li>\n<li>We look through models with newly added pictures<\/li>\n<li>We notice models by very active community members, because they&#8217;re active<\/li>\n<li>Very active community members are very visible so <\/li>\n<li>On the forum someone could be asking for help and we notice the model they mention<\/li>\n<li>We look through specific categories and tags of models to find something in that category<\/li>\n<\/ul>\n<p><b>What do we look for in a design? <\/b><\/p>\n<p>It has to be inspiring<\/p>\n<p>This is the basic criterion for a lot of what we do. We have to be swept away by it in some way. <\/p>\n<p>What also really helps is if the design is:<\/p>\n<ul>\n<li>beautiful <\/li>\n<li>the design or product tells a story<\/li>\n<li>It pushes 3D printing into new territory<\/li>\n<li>It is a product we have never seen before<\/li>\n<li>It is fun<\/li>\n<li>It is clear what it is from the description<\/li>\n<li>It is clear what it is from the photograph<\/li>\n<li>It makes people think<\/li>\n<li>It makes you go &#8220;how did they make that?&#8221;<\/li>\n<li>It makes you go &#8220;they made what??&#8221;<\/li>\n<li>A product we could see others buying<\/li>\n<li>A design that is unlike anything we&#8217;ve seen before<\/li>\n<li>A product or design that has a high appeal for a select group<\/li>\n<li>A product or design that would have mainstream appeal<\/li>\n<li>The product uses a new material <\/li>\n<li>The product uses a material we don&#8217;t see much of<\/li>\n<li>The product uses a material in a way we haven&#8217;t seen before<\/li>\n<li>It is a Co-Creator (we really want to promote them) <\/li>\n<li>We could totally see blogs or other media pick up the product and feature it<\/li>\n<li>It totally illustrates a concept that we are looking at ie &#8220;hold<br \/>\na model in your hand&#8221;, &#8220;anyone can design&#8221;, &#8220;affordable 3D printing&#8221;,<br \/>\n&#8220;combinatory manufacturing&#8221;, &#8220;co-creation&#8221;,etc.<\/li>\n<li>It is a signifier of the direction we want to go into: for example into finished products, art, etc.<\/li>\n<li>The model goes really well with a blog post or Newsletter<\/li>\n<li>The model is from a community we would like to engage<\/li>\n<\/ul>\n<p>What helps it in being featured?<\/p>\n<p>Above all: good<br \/>\nphotos. We&#8217;re not necessarily talking Henri Cartier-Bresson here just<br \/>\na clear photograph that is either attractive, well lit, shows off the<br \/>\nmodel well, shows off what you can do with it well or tells a story. A<br \/>\ngood title helps also because then we can understand the model sooner<br \/>\n(and others can too). A clear description often leads us to include<br \/>\nsomething that is initially baffling but turns out to be interesting in<br \/>\nsome way. <\/p>\n<p><!-- s9ymdb:1192 --><img loading=\"lazy\" decoding=\"async\" height=\"450\" width=\"600\" src=\"https:\/\/www.shapeways.com\/blog\/wp-content\/uploads\/2010\/05\/Icetube_clock_kit42.jpg\" style=\"border: 0px none ; padding-left: 5px; padding-right: 5px;\"><\/p>\n<p>The<br \/>\nentire process is not set in stone but we try our hardest to be fair.<br \/>\nFor an in depth look in how the featuring process works lets look at&nbsp; <a href=\"vhttps:\/\/www.shapeways.com\/shops\/nathanmatsuda\">Nathan Matsuda&#8217;s Icetube clock enclosure<\/a>. It was on <a href=\"https:\/\/www.shapeways.com\/forum\/index.php?t=thread&amp;frm_id=91&amp;S\">it arrived<\/a><br \/>\nwhere our CEO Peter spotted it and mailed it around telling us it was a<br \/>\ngreat model. If you look at the it Arrived post you can see that the<br \/>\nmodel is attractive. The photos tell a story of him getting the model<br \/>\nand assembling it. The final picture shows you an attractive thing that<br \/>\nwe at least could totally buy for ourselves. The photos are clear and<br \/>\nnot blurry. The model also works with an item from <a href=\"http:\/\/www.adafruit.com\/\" target=\"_blank\">Adafruit Industries<\/a><br \/>\nwhich is this really great DIY products site. We would like to do<br \/>\nthings with Adafruit. Also Adafruit itself could generate lots of<br \/>\ntraffic for the model. Adafruit is a part of the maker movement which<br \/>\nis a community we would like to engage even more with. By combining the<br \/>\nmodel with a 3D print it tells several stories: a maker using 3D<br \/>\nprinting to make a unique item, a maker using Shapeways, an Adafruit<br \/>\nenthusiast using Shapeways, the combination of electronics and 3D<br \/>\nprints etc. Nathan&#8217;s model therefore tells a great story and it is also<br \/>\na great design. This why we&#8217;re going to be featuring it here and in<br \/>\nother places. I hope this clears things up. <\/p>\n<p>To make this process even more open we are adding the forum <a href=\"https:\/\/www.shapeways.com\/forum\/index.php?t=msg&amp;th=2590\">topic Feature this! as of today<\/a>. <\/p>\n<p><span class=\"MsgBodyText\">&#8220;Have you seen a model on Shapeways that we<br \/>\nshould feature in a blog post, on the home page, in the newsletter? Add<br \/>\na link to the model or the forum post here to be sure we don&#8217;t miss it.<br \/>\nYou can suggest your own model or someone else&#8217;s.&#8221;&nbsp; <\/span><\/p>\n<p>We can not guarantee that we can feature every suggestion but we will look at and discuss each one.&nbsp;<span class=\"MsgBodyText\"><\/span><\/p>\n<p><\/p>\n<p><!-- AddThis Button BEGIN --><br \/>\n<a href=\"http:\/\/www.addthis.com\/bookmark.php?v=250&amp;username=jorispeels\" class=\"addthis_button\"><img loading=\"lazy\" decoding=\"async\" height=\"16\" width=\"125\" style=\"border: 0pt none ;\" alt=\"Bookmark and Share\" src=\"https:\/\/www.shapeways.com\/blog\/wp-content\/uploads\/2010\/05\/lg-share-en29.gif\"><\/a><script src=\"http:\/\/s7.addthis.com\/js\/250\/addthis_widget.js#username=jorispeels\" type=\"text\/javascript\"><\/script><!-- AddThis Button END --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>During the first Shapeways Live webcast Tree asked how we chose the models we feature in the newsletters, on the&#8230;<\/p>\n","protected":false},"author":6,"featured_media":3948,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[481,478],"tags":[480,477],"class_list":["post-449","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-shapeways","category-community","tag-4-art","tag-1-whats-hot"],"thumbnail":false,"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.9 (Yoast SEO v23.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Feature this! 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