{"id":43552,"date":"2025-07-17T17:27:16","date_gmt":"2025-07-17T21:27:16","guid":{"rendered":"https:\/\/www.shapeways.com\/blog\/?p=43552"},"modified":"2025-07-17T17:29:43","modified_gmt":"2025-07-17T21:29:43","slug":"how-wesley-krijntjes-leverages-shapeways-on-demand-production-to-power-his-jewelry-brand","status":"publish","type":"post","link":"https:\/\/www.shapeways.com\/blog\/how-wesley-krijntjes-leverages-shapeways-on-demand-production-to-power-his-jewelry-brand","title":{"rendered":"How Wesley Krijntjes Leverages Shapeways\u2019 On-Demand Production to Power His Jewelry Brand"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"h-executive-summary\"><strong>Executive Summary<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Who<\/strong>: Wesley&nbsp;G\u00fcnter Krijntjes<\/li>\n\n\n\n<li><strong>Industry<\/strong>: Custom Jewelry \/ 3D Design<\/li>\n\n\n\n<li><strong>Location<\/strong>: Netherlands<\/li>\n\n\n\n<li><strong>Challenge<\/strong>: Shapeways\u2019 temporary closure disrupted a long-standing digital manufacturing workflow<\/li>\n\n\n\n<li><strong>Solution:<\/strong> Rejoined via Thangs to restore production and plan brand relaunch<\/li>\n\n\n\n<li><strong>Results<\/strong>: More than 25 countries served, media recognition and renewed energy to scale globally&nbsp;<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-designer-behind-the-brand\"><strong>The designer behind the brand<\/strong><\/h2>\n\n\n\n<blockquote class=\"wp-block-quote is-style-default is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201cI love things that catch the eye, look unique and have never been seen before. To create this I use structures and patterns we see all around us, both natural and manmade. I love to combine patterns I see into new wearable shapes.\u201d<\/p>\n<\/blockquote>\n\n\n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile is-image-fill-element\"><div class=\"wp-block-media-text__content\">\n<p class=\"has-small-font-size wp-block-paragraph\"><strong>\u2018Trigon\u2019 necklace and earrings: Inspired by Wesley\u2019s love for the ancient pyramids, made in Polished Silver released in 2024.<\/strong><\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"560\" height=\"840\" src=\"https:\/\/www.shapeways.com\/blog\/wp-content\/uploads\/2025\/07\/Trigon-Necklace-Earrings-560x840.jpg\" alt=\"\" class=\"wp-image-43553 size-full\" style=\"object-position:33% 0%\" srcset=\"https:\/\/www.shapeways.com\/blog\/wp-content\/uploads\/2025\/07\/Trigon-Necklace-Earrings-560x840.jpg 560w, https:\/\/www.shapeways.com\/blog\/wp-content\/uploads\/2025\/07\/Trigon-Necklace-Earrings-420x630.jpg 420w, https:\/\/www.shapeways.com\/blog\/wp-content\/uploads\/2025\/07\/Trigon-Necklace-Earrings-280x420.jpg 280w, https:\/\/www.shapeways.com\/blog\/wp-content\/uploads\/2025\/07\/Trigon-Necklace-Earrings-768x1152.jpg 768w, https:\/\/www.shapeways.com\/blog\/wp-content\/uploads\/2025\/07\/Trigon-Necklace-Earrings.jpg 1000w\" sizes=\"auto, (max-width: 560px) 100vw, 560px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wesley G\u00fcnter Krijntjes is a Netherlands-based 3D designer and jewelry maker with a background in metal working. In 2012 Wesley wanted to make a keychain for the company he was working for. His knowledge of manufacturing with metals led him on a search for someone that could mill a mould so he could cast his own resins. On that search, he came across Shapeways\u2026 and things quickly snowballed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wesley explains: \u201cWhen I came across Shapeways I soon started designing jewelry for my then girlfriend. Back then Shapeways was really working together with designers to set up a nice shop and build their brand. This really got me into building something bigger.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-proven-solutions-worth-waiting-for\"><strong>Proven solutions worth waiting for<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">For more than 10 years Wesley relied on Shapeways to turn his intricate designs into wearable jewelry. From prototyping to fulfillment anywhere in the world, Shapeways worked behind the scenes to allow Wesley freedom to design and build his brand. When Shapeways was briefly unavailable, Wesley didn\u2019t switch platforms. Instead he doubled down on launching his independent business and hoping that he\u2019d have access to Shapeways again soon.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cI was trusting that Shapeways would eventually come back. In the roughly fourteen years I have been busy with design for 3D printing I have only once ordered from another provider,\u201d explains Wesley. The allure of a reliable and proven partner, based locally was enough to keep Wesley committed to a return. \u201cI just kept on designing new things and only made 3D renders preparing for the inevitable relaunch!\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/www.shapeways.com\/blog\/wp-content\/uploads\/2025\/07\/Seed-of-life-Squared-Pendant.jpg\" alt=\"\" class=\"wp-image-43554\" srcset=\"https:\/\/www.shapeways.com\/blog\/wp-content\/uploads\/2025\/07\/Seed-of-life-Squared-Pendant.jpg 1000w, https:\/\/www.shapeways.com\/blog\/wp-content\/uploads\/2025\/07\/Seed-of-life-Squared-Pendant-840x560.jpg 840w, https:\/\/www.shapeways.com\/blog\/wp-content\/uploads\/2025\/07\/Seed-of-life-Squared-Pendant-420x280.jpg 420w, https:\/\/www.shapeways.com\/blog\/wp-content\/uploads\/2025\/07\/Seed-of-life-Squared-Pendant-768x512.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center has-small-font-size wp-block-paragraph\">&#8216;<strong>Seed of life squared\u2019 pendant: The seed and flower of life are sacred symbols used by humans all throughout history, the designer left out some leaves to make the design open and unique. Made in natural bronze, also from the 24 collection.&nbsp;<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-reinvigoration-and-new-ambition\"><strong>Reinvigoration and new ambition<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">When Shapeways acquired the Thangs platform, Wesley was among the first to rejoin the community. The tools and platform features he relied on \u2014 as well as the proven manufacturing expertise of Shapeways \u2014 was immediately available, making for a seamless transition back to business. \u201cFor me it is a return to the more distant past that I missed, where the marketplace was the main focus. Under the previous ownership the Shapeways marketplace faded more into the background, so I really like it returning to the forefront through the acquisition of Thangs,\u201d says Wesley.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The combination of Thangs as a marketplace and discovery system for his designs, combined with the hard-won trust in Shapeways\u2019 manufacturing capabilities has reinvigorated Wesley\u2019s journey. \u201cI loved reconnecting with Shapeways through a new channel, it gave me new energy and will set everything up this year to relaunch my jewelry brand back into its original glory!\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1120\" height=\"746\" src=\"https:\/\/www.shapeways.com\/blog\/wp-content\/uploads\/2025\/07\/jewelry-navy-1120x746.jpg\" alt=\"\" class=\"wp-image-43555\" srcset=\"https:\/\/www.shapeways.com\/blog\/wp-content\/uploads\/2025\/07\/jewelry-navy-1120x746.jpg 1120w, https:\/\/www.shapeways.com\/blog\/wp-content\/uploads\/2025\/07\/jewelry-navy-840x560.jpg 840w, https:\/\/www.shapeways.com\/blog\/wp-content\/uploads\/2025\/07\/jewelry-navy-420x280.jpg 420w, https:\/\/www.shapeways.com\/blog\/wp-content\/uploads\/2025\/07\/jewelry-navy-768x512.jpg 768w, https:\/\/www.shapeways.com\/blog\/wp-content\/uploads\/2025\/07\/jewelry-navy-1536x1023.jpg 1536w, https:\/\/www.shapeways.com\/blog\/wp-content\/uploads\/2025\/07\/jewelry-navy.jpg 1600w\" sizes=\"auto, (max-width: 1120px) 100vw, 1120px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center has-small-font-size wp-block-paragraph\">&#8216;<strong>Convolute\u2019 pendant and earrings: The Convolute pendant inspiration came from the DNA helix. Wesley shaped the helix in the shape of a teardrop visualizing the DNA we share with every drop shed. This is one of the first designs he made and is the all time best seller. First published in 2012 under the name DNA Teardrop pendant, made in Polished Silver.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-set-for-the-future\">Set for the future<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">While this reinvigoration is just starting, Wesley has already seen the value in the combination of Thangs and Shapeways. \u201cPreviously I sold successfully to more than 25 countries, with Shapeways handling the production, finishing and shipping seamlessly. The integration with Thangs is really exciting, and provides the discovery platform, collaboration space and genuine community I am looking for while maintaining a proven delivery partner handling the 3D printing, finishing, QA, shipping, and more. I am excited to focus on creating and seeing what comes next!\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Executive Summary The designer behind the brand \u201cI love things that catch the eye, look unique and have never been&#8230;<\/p>\n","protected":false},"author":208,"featured_media":43554,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[490,554,2892],"class_list":["post-43552","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-3d-printing-industry","tag-jewelry","tag-manufacturing","tag-on-demand-3d-printing"],"thumbnail":"https:\/\/www.shapeways.com\/blog\/wp-content\/uploads\/2025\/07\/Seed-of-life-Squared-Pendant.jpg","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.9 (Yoast SEO v23.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How 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