{"id":41495,"date":"2021-03-30T12:17:17","date_gmt":"2021-03-30T16:17:17","guid":{"rendered":"https:\/\/www.shapeways.com\/blog\/?p=41495"},"modified":"2021-03-30T12:17:19","modified_gmt":"2021-03-30T16:17:19","slug":"built-on-customization-quality-management-at-shapeways","status":"publish","type":"post","link":"https:\/\/www.shapeways.com\/blog\/built-on-customization-quality-management-at-shapeways","title":{"rendered":"Built on Customization: Quality Management at Shapeways"},"content":{"rendered":"\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>&#8220;<em>The context of every customer order is really important to us<\/em>.&#8221;<\/p><cite>Aidan O\u2019Sullivan, Vice President of Operations at Shapeways<\/cite><\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Defining the Elements of Quality in Manufacturing<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Quality assurance<\/strong>: continued attention paid to products over the course of manufacturing to ensure requirements are met.<\/li><li><strong>Quality control<\/strong>: inspection and testing to make sure the end product is correct.<\/li><li><strong>Quality management<\/strong>: the overseeing of all processes required to deliver a first-rate product to the customer.<\/li><\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Quality products <\/strong>offer benefits to the customer and fulfill a need, leading them to Shapeways. Meticulous manufacturing results in a product that is delivered without defects or damage. Quality also means consistently making improvements as needed.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>The Evolution of Quality Assurance at Shapeways<\/strong><\/h3>\n\n\n\n<p>While the fine line between QA and QC may sometimes blur, understanding the differences is helpful if you have an interest in manufacturing. At Shapeways, it doesn\u2019t matter whether a customer needs a prototype or a high-performance, end-use part\u2014the QM process is the same. <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.shapeways.com\/blog\/wp-content\/uploads\/2021\/03\/Michel.png\" alt=\"\" class=\"wp-image-41497\" width=\"201\" height=\"308\"\/><figcaption><em>Michel van Dooren, Quality Engineer for Shapeways<\/em><\/figcaption><\/figure><\/div>\n\n\n\n<p>Michel van Dooren, Quality Engineer for Shapeways at the Eindhoven facility in the Netherlands, explains that while there is currently not a distinction for breaking out the two during QM, he is also in the process of designing QC mechanisms for specific industrial applications like automotive parts.<\/p>\n\n\n\n<p>In the past few years, there has been a gradual shift toward business-to-business (B2B) services at Shapeways, leading to a sharpened focus on more intense customization and industrial quality management processes. Continued customer demand, with Shapeways now reaching the 20 million milestone in 3D prints, has also led to a turning point for instilling even more comprehensive QA and QC.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Customization is one of the most expansive benefits of 3D printing; in fact, the ability to bypass the one-size-fits-all mentality and customize parts is one of the biggest reasons customers depart from conventional manufacturing. This also translates to <em>customized quality management<\/em> at Shapeways, largely shaped by what the customer is expecting\u2014and what is possible as designs, specifications, technology, and materials all come together.<\/p>\n\n\n\n<p>\u201cThere are still certain technological restrictions we can\u2019t always influence,\u201d said van Dooren. \u201cIn most cases, as long as the customer is okay with continued optimization to make the design work, we can repeat the same part over and over.\u201d<\/p>\n\n\n\n<p>Customized quality management plays a large role, however, there are ongoing basic requirements which should be met too. From 2019 to 2020 both the Eindhoven and Long Island City facilities became ISO 9001 certified, further solidifying the roadmap for QM at Shapeways.<\/p>\n\n\n\n<p>ISO 9001 includes a set of rules for establishing quality management in a business, leading to certification that Shapeways now has\u2014ensuring there is a formal QM system for both the NY and Netherlands facilities. Van Dooren points out that maintenance of 3D printers is a priority too, and Shapeways employs a Total Productive Maintenance (TPM) program.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.shapeways.com\/blog\/wp-content\/uploads\/2021\/03\/Aidan.jpg\" alt=\"\" class=\"wp-image-41498\" width=\"275\" height=\"245\"\/><figcaption><em>Aidan O\u2019Sullivan, Vice President of Operations at Shapeways<\/em><\/figcaption><\/figure><\/div>\n\n\n\n<p>\u201cWe work closely with the original equipment manufacturers to tweak preventative maintenance schedules based on data we are recording during operations,\u201d adds Aidan O\u2019Sullivan, Vice President of Operations at Shapeways. \u201cWe are continually optimizing their preventative maintenance schedules in a feedback loop.\u201d<\/p>\n\n\n\n<p>Live monitoring is another critical tool for avoiding or offsetting errors during production. Cameras continuously watch over 3D printing in the factories, highlighting any abnormalities, and sending out notifications. Message bots are also continuously running and pushing out any necessary notifications.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Quality Assurance Means Aligning with the Customer<\/strong><\/h3>\n\n\n\n<p>O\u2019Sullivan oversees and guides operations at both the factory in Long Island City in New York, and the Eindhoven facility in the Netherlands\u2014along with the network of supply chain partners. Because his role is not a traditional operational role, O\u2019Sullivan enjoys being involved in the commercial side too as he can see the full scope of the business.<\/p>\n\n\n\n<p>\u201cThe beginnings of quality assurance or alignment actually come from the landing pages that we have on our website discussing the materials, what their properties are, what they\u2019re suitable for, and then the customers are given choices for design tolerances,\u201d said O\u2019Sullivan.<\/p>\n\n\n\n<p>\u201cThat is the genesis of quality management in finding out what the customer wants to achieve.\u201d<\/p>\n\n\n\n<p>3D printing is unique in these processes on several levels. First, industry standards and QM are relatively new developments industry-wide. Unquestionably, procedures and standards must be in place, but today that still varies greatly between companies. Undeniably, the goal is quality, paired with the capability to innovate like never before. O\u2019Sullivan points out that at Shapeways, customers put the QA process into action as soon as they upload a 3D model:<\/p>\n\n\n\n<p>\u201cSo when you talk about quality assurance, before a model even gets into a printer or comes to manufacturing, the first thing we try to do is align what the customer wants depending on the options they choose from the website. We have a user applications group where we assist customers on selecting the optimal material and technology combination to achieve their goals.\u201d&nbsp;&nbsp;<\/p>\n\n\n\n<p>Often newer users expect to use settings which work better for conventional technology. Adjusting to the nuances of 3D printing can take some time, but in the end customers benefit from better, stronger parts designed to meet their specific needs. Large service parts are a good example in terms of adaptability issues, as varying materials or methods may be necessary to avoid stress factors, warping, or outright failure.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1120\" height=\"540\" src=\"https:\/\/www.shapeways.com\/blog\/wp-content\/uploads\/2021\/03\/67Designs-Shapeways-MMG3-06-1120x540.jpg\" alt=\"\" class=\"wp-image-41503\" srcset=\"https:\/\/www.shapeways.com\/blog\/wp-content\/uploads\/2021\/03\/67Designs-Shapeways-MMG3-06-1120x540.jpg 1120w, https:\/\/www.shapeways.com\/blog\/wp-content\/uploads\/2021\/03\/67Designs-Shapeways-MMG3-06-840x405.jpg 840w, https:\/\/www.shapeways.com\/blog\/wp-content\/uploads\/2021\/03\/67Designs-Shapeways-MMG3-06-420x202.jpg 420w, https:\/\/www.shapeways.com\/blog\/wp-content\/uploads\/2021\/03\/67Designs-Shapeways-MMG3-06-768x370.jpg 768w, https:\/\/www.shapeways.com\/blog\/wp-content\/uploads\/2021\/03\/67Designs-Shapeways-MMG3-06-1536x740.jpg 1536w, https:\/\/www.shapeways.com\/blog\/wp-content\/uploads\/2021\/03\/67Designs-Shapeways-MMG3-06-2048x987.jpg 2048w\" sizes=\"auto, (max-width: 1120px) 100vw, 1120px\" \/><figcaption><em>MagMount by <a href=\"https:\/\/www.shapeways.com\/blog\/archives\/41335-67-designs-a-vision-for-the-future-and-commitment-to-additive-manufacturing.html\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"67 Designs (opens in a new tab)\">67 Designs<\/a>, 3D printed in bulk by Shapeways<\/em><\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Testing &amp; Traceability<\/strong><\/h3>\n\n\n\n<p><strong>Traceability: <\/strong>the entire journey of the product\u2014from the concept and design phase to being placed in the customer\u2019s hands.<\/p>\n\n\n\n<p>Materials are stringently tested for excellence. Once a job has been printed, tensile testing bars are used to evaluate parts and make sure they are all up to Shapeways standards\u2014exemplifying a basic QC \u2018sign-off.\u2019<\/p>\n\n\n\n<p>\u201cThere is a standard piece that is always in a fixed position and printed with every single job,\u201d said van Dooren. \u201cOnce printing is finished, that part is always measured and evaluated. If accuracy of the part is off, action needs to be taken; in some cases, the machine may need to be calibrated or lasers may need to be adjusted.\u201d<\/p>\n\n\n\n<p>As an example, Shapeways 3D prints custom knee braces made from <a href=\"https:\/\/www.shapeways.com\/materials\/versatile-plastic\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Nylon 12 [Versatile Plastic] (opens in a new tab)\">Nylon 12 [Versatile Plastic]<\/a> for patients to use after surgery. The part has to be very strong; however, there is a specific weak point in the braces, so the structures have to be custom-oriented in the build, with a manual flex stress test afterward.<\/p>\n\n\n\n<p>\u201cThere\u2019s a lot of tracking and full traceability between the individual part, the printer it was printed on, who operated the hardware, performed post-processing, and more,\u201d said O\u2019Sullivan.&nbsp;<\/p>\n\n\n\n<p>Quality assurance starts with an understanding of what the customer wants, while quality control means delivering. In some cases, that process may take more time and effort, but Shapeways can customize the process further by providing a standalone build, fixing orientation for success, and more\u2014if it makes sense.<\/p>\n\n\n\n<p>\u201cThe very nature of 3D printing is so bespoke,\u201d said O\u2019Sullivan. \u201cThe quality requirements for applications like medical or drone technology or gaming are totally different but in some cases they can all be produced using the same technology.\u201d<\/p>\n\n\n\n<p>\u201cOnce you start getting into individual user applications, things can be added on or removed.\u201d<\/p>\n\n\n\n<p>While other types of manufacturing may have conventional manuals to refer to for QM, in 3D printing each project may be different\u2014leaving Shapeways with many unique stories to tell about customization.<\/p>\n\n\n\n<p>\u201cThis is always going to be the type of business where we are evolving based on customer needs,\u201d said O\u2019Sullivan.<\/p>\n\n\n\n<p><em>Shapeways has worked with over a million users to help 3D print over 20 million products in 90+ different materials and finishes. Enjoy the benefits of advanced technology and a wide range of materials for printing your creations with accuracy, complex detail, and no minimum or limits in terms of mass customization or single part orders. Read about<\/em><a href=\"https:\/\/www.shapeways.com\/case-studies\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\"><em> case studies<\/em><\/a><em>, find out more about Shapeways<\/em><a href=\"https:\/\/www.shapeways.com\/\"><em> solutions<\/em><\/a><em>, and get instant quotes<\/em><a href=\"https:\/\/www.shapeways.com\/industry\/consumer\"><em> here<\/em><\/a><em>. <\/em>\u00a0<br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;The context of every customer order is really important to us.&#8221; Aidan O\u2019Sullivan, Vice President of Operations at Shapeways Defining&#8230;<\/p>\n","protected":false},"author":175,"featured_media":41500,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[555,866,850,2642,2644],"class_list":["post-41495","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-3d-printing-industry","tag-3d-printing","tag-3d-printing-business","tag-additive-manufacturing","tag-quality-assurance","tag-quality-management"],"thumbnail":"https:\/\/www.shapeways.com\/blog\/wp-content\/uploads\/2021\/03\/Copy-of-factory-floor.jpg","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.9 (Yoast SEO v23.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Built on Customization: Quality Management at Shapeways - Shapeways Blog<\/title>\n<meta name=\"description\" content=\"&quot;The context of every customer order is really important to us.&quot;Aidan O\u2019Sullivan, Vice President of Operations at Shapeways Defining the Elements of\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.shapeways.com\/blog\/built-on-customization-quality-management-at-shapeways\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Bridget Millsaps\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.shapeways.com\/blog\/built-on-customization-quality-management-at-shapeways#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.shapeways.com\/blog\/built-on-customization-quality-management-at-shapeways\"},\"author\":{\"name\":\"Bridget Millsaps\",\"@id\":\"https:\/\/prodshapeblog.wpenginepowered.com\/#\/schema\/person\/fff5ced46f867f516113910a747d12f6\"},\"headline\":\"Built on Customization: Quality Management at Shapeways\",\"datePublished\":\"2021-03-30T16:17:17+00:00\",\"dateModified\":\"2021-03-30T16:17:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.shapeways.com\/blog\/built-on-customization-quality-management-at-shapeways\"},\"wordCount\":1351,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/prodshapeblog.wpenginepowered.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.shapeways.com\/blog\/built-on-customization-quality-management-at-shapeways#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.shapeways.com\/blog\/wp-content\/uploads\/2021\/03\/Copy-of-factory-floor.jpg\",\"keywords\":[\"3D printing\",\"3D Printing Business\",\"additive manufacturing\",\"quality assurance\",\"quality management\"],\"articleSection\":[\"3D Printing Industry\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.shapeways.com\/blog\/built-on-customization-quality-management-at-shapeways#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.shapeways.com\/blog\/built-on-customization-quality-management-at-shapeways\",\"url\":\"https:\/\/www.shapeways.com\/blog\/built-on-customization-quality-management-at-shapeways\",\"name\":\"Built on Customization: Quality Management at Shapeways - Shapeways Blog\",\"isPartOf\":{\"@id\":\"https:\/\/prodshapeblog.wpenginepowered.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.shapeways.com\/blog\/built-on-customization-quality-management-at-shapeways#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.shapeways.com\/blog\/built-on-customization-quality-management-at-shapeways#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.shapeways.com\/blog\/wp-content\/uploads\/2021\/03\/Copy-of-factory-floor.jpg\",\"datePublished\":\"2021-03-30T16:17:17+00:00\",\"dateModified\":\"2021-03-30T16:17:19+00:00\",\"description\":\"\\\"The context of every customer order is really important to us.\\\"Aidan O\u2019Sullivan, Vice President of Operations at Shapeways Defining the Elements of\",\"breadcrumb\":{\"@id\":\"https:\/\/www.shapeways.com\/blog\/built-on-customization-quality-management-at-shapeways#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.shapeways.com\/blog\/built-on-customization-quality-management-at-shapeways\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.shapeways.com\/blog\/built-on-customization-quality-management-at-shapeways#primaryimage\",\"url\":\"https:\/\/www.shapeways.com\/blog\/wp-content\/uploads\/2021\/03\/Copy-of-factory-floor.jpg\",\"contentUrl\":\"https:\/\/www.shapeways.com\/blog\/wp-content\/uploads\/2021\/03\/Copy-of-factory-floor.jpg\",\"width\":1280,\"height\":720,\"caption\":\"Shapeways factory\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.shapeways.com\/blog\/built-on-customization-quality-management-at-shapeways#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/prodshapeblog.wpenginepowered.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Built on Customization: Quality Management at Shapeways\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/prodshapeblog.wpenginepowered.com\/#website\",\"url\":\"https:\/\/prodshapeblog.wpenginepowered.com\/\",\"name\":\"Shapeways Blog\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/prodshapeblog.wpenginepowered.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/prodshapeblog.wpenginepowered.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/prodshapeblog.wpenginepowered.com\/#organization\",\"name\":\"Shapeways Blog\",\"url\":\"https:\/\/prodshapeblog.wpenginepowered.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/prodshapeblog.wpenginepowered.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.shapeways.com\/blog\/wp-content\/uploads\/2019\/05\/shapeways-blog.png\",\"contentUrl\":\"https:\/\/www.shapeways.com\/blog\/wp-content\/uploads\/2019\/05\/shapeways-blog.png\",\"width\":943,\"height\":121,\"caption\":\"Shapeways Blog\"},\"image\":{\"@id\":\"https:\/\/prodshapeblog.wpenginepowered.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"http:\/\/facebook.com\/shapeways\",\"https:\/\/x.com\/shapeways\",\"http:\/\/instagram.com\/shapeways\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/prodshapeblog.wpenginepowered.com\/#\/schema\/person\/fff5ced46f867f516113910a747d12f6\",\"name\":\"Bridget Millsaps\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/prodshapeblog.wpenginepowered.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/edbe660213886006895d7d96c899455e27a3fb3f03e7521ce021378a9c2d46c9?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/edbe660213886006895d7d96c899455e27a3fb3f03e7521ce021378a9c2d46c9?s=96&d=mm&r=g\",\"caption\":\"Bridget Millsaps\"},\"url\":\"https:\/\/www.shapeways.com\/blog\/author\/bridget-millsaps\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Built on Customization: Quality Management at Shapeways - Shapeways Blog","description":"\"The context of every customer order is really important to us.\"Aidan O\u2019Sullivan, Vice President of Operations at Shapeways Defining the Elements of","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.shapeways.com\/blog\/built-on-customization-quality-management-at-shapeways","twitter_misc":{"Written by":"Bridget Millsaps","Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.shapeways.com\/blog\/built-on-customization-quality-management-at-shapeways#article","isPartOf":{"@id":"https:\/\/www.shapeways.com\/blog\/built-on-customization-quality-management-at-shapeways"},"author":{"name":"Bridget Millsaps","@id":"https:\/\/prodshapeblog.wpenginepowered.com\/#\/schema\/person\/fff5ced46f867f516113910a747d12f6"},"headline":"Built on Customization: Quality Management at Shapeways","datePublished":"2021-03-30T16:17:17+00:00","dateModified":"2021-03-30T16:17:19+00:00","mainEntityOfPage":{"@id":"https:\/\/www.shapeways.com\/blog\/built-on-customization-quality-management-at-shapeways"},"wordCount":1351,"commentCount":0,"publisher":{"@id":"https:\/\/prodshapeblog.wpenginepowered.com\/#organization"},"image":{"@id":"https:\/\/www.shapeways.com\/blog\/built-on-customization-quality-management-at-shapeways#primaryimage"},"thumbnailUrl":"https:\/\/www.shapeways.com\/blog\/wp-content\/uploads\/2021\/03\/Copy-of-factory-floor.jpg","keywords":["3D printing","3D Printing Business","additive manufacturing","quality assurance","quality management"],"articleSection":["3D Printing Industry"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.shapeways.com\/blog\/built-on-customization-quality-management-at-shapeways#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.shapeways.com\/blog\/built-on-customization-quality-management-at-shapeways","url":"https:\/\/www.shapeways.com\/blog\/built-on-customization-quality-management-at-shapeways","name":"Built on Customization: Quality Management at Shapeways - Shapeways Blog","isPartOf":{"@id":"https:\/\/prodshapeblog.wpenginepowered.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.shapeways.com\/blog\/built-on-customization-quality-management-at-shapeways#primaryimage"},"image":{"@id":"https:\/\/www.shapeways.com\/blog\/built-on-customization-quality-management-at-shapeways#primaryimage"},"thumbnailUrl":"https:\/\/www.shapeways.com\/blog\/wp-content\/uploads\/2021\/03\/Copy-of-factory-floor.jpg","datePublished":"2021-03-30T16:17:17+00:00","dateModified":"2021-03-30T16:17:19+00:00","description":"\"The context of every customer order is really important to us.\"Aidan O\u2019Sullivan, Vice President of Operations at Shapeways Defining the Elements of","breadcrumb":{"@id":"https:\/\/www.shapeways.com\/blog\/built-on-customization-quality-management-at-shapeways#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.shapeways.com\/blog\/built-on-customization-quality-management-at-shapeways"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.shapeways.com\/blog\/built-on-customization-quality-management-at-shapeways#primaryimage","url":"https:\/\/www.shapeways.com\/blog\/wp-content\/uploads\/2021\/03\/Copy-of-factory-floor.jpg","contentUrl":"https:\/\/www.shapeways.com\/blog\/wp-content\/uploads\/2021\/03\/Copy-of-factory-floor.jpg","width":1280,"height":720,"caption":"Shapeways factory"},{"@type":"BreadcrumbList","@id":"https:\/\/www.shapeways.com\/blog\/built-on-customization-quality-management-at-shapeways#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/prodshapeblog.wpenginepowered.com\/"},{"@type":"ListItem","position":2,"name":"Built on Customization: Quality Management at Shapeways"}]},{"@type":"WebSite","@id":"https:\/\/prodshapeblog.wpenginepowered.com\/#website","url":"https:\/\/prodshapeblog.wpenginepowered.com\/","name":"Shapeways Blog","description":"","publisher":{"@id":"https:\/\/prodshapeblog.wpenginepowered.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/prodshapeblog.wpenginepowered.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/prodshapeblog.wpenginepowered.com\/#organization","name":"Shapeways Blog","url":"https:\/\/prodshapeblog.wpenginepowered.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/prodshapeblog.wpenginepowered.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.shapeways.com\/blog\/wp-content\/uploads\/2019\/05\/shapeways-blog.png","contentUrl":"https:\/\/www.shapeways.com\/blog\/wp-content\/uploads\/2019\/05\/shapeways-blog.png","width":943,"height":121,"caption":"Shapeways Blog"},"image":{"@id":"https:\/\/prodshapeblog.wpenginepowered.com\/#\/schema\/logo\/image\/"},"sameAs":["http:\/\/facebook.com\/shapeways","https:\/\/x.com\/shapeways","http:\/\/instagram.com\/shapeways"]},{"@type":"Person","@id":"https:\/\/prodshapeblog.wpenginepowered.com\/#\/schema\/person\/fff5ced46f867f516113910a747d12f6","name":"Bridget Millsaps","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/prodshapeblog.wpenginepowered.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/edbe660213886006895d7d96c899455e27a3fb3f03e7521ce021378a9c2d46c9?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/edbe660213886006895d7d96c899455e27a3fb3f03e7521ce021378a9c2d46c9?s=96&d=mm&r=g","caption":"Bridget Millsaps"},"url":"https:\/\/www.shapeways.com\/blog\/author\/bridget-millsaps"}]}},"_links":{"self":[{"href":"https:\/\/www.shapeways.com\/blog\/wp-json\/wp\/v2\/posts\/41495","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.shapeways.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.shapeways.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.shapeways.com\/blog\/wp-json\/wp\/v2\/users\/175"}],"replies":[{"embeddable":true,"href":"https:\/\/www.shapeways.com\/blog\/wp-json\/wp\/v2\/comments?post=41495"}],"version-history":[{"count":0,"href":"https:\/\/www.shapeways.com\/blog\/wp-json\/wp\/v2\/posts\/41495\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.shapeways.com\/blog\/wp-json\/wp\/v2\/media\/41500"}],"wp:attachment":[{"href":"https:\/\/www.shapeways.com\/blog\/wp-json\/wp\/v2\/media?parent=41495"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.shapeways.com\/blog\/wp-json\/wp\/v2\/categories?post=41495"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.shapeways.com\/blog\/wp-json\/wp\/v2\/tags?post=41495"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}