{"id":34384,"date":"2017-09-13T16:03:05","date_gmt":"2017-09-13T20:03:05","guid":{"rendered":"https:\/\/www.shapeways.com\/blog\/?p=34384"},"modified":"2017-10-20T14:26:26","modified_gmt":"2017-10-20T18:26:26","slug":"7-critical-steps-growing-profitable-jewelry-business-introduction","status":"publish","type":"post","link":"https:\/\/www.shapeways.com\/blog\/7-critical-steps-growing-profitable-jewelry-business-introduction","title":{"rendered":"7 Critical Steps to Growing a Profitable Jewelry Business: Introduction"},"content":{"rendered":"<p><i><span style=\"font-weight: 400;\">I have a jewelry business. You have a jewelry business. We all have a jewelry business.<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">With the broadening of e-commerce retail channels and the lowered barriers of entry to <\/span><a href=\"https:\/\/www.shapeways.com\/getting-started\/jewelry?utm_campaign=jewelry_business_coaching_series&amp;utm_source=blog_post&amp;utm_medium=blog&amp;utm_term=jewelry&amp;utm_content=JBCS_Intro\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">designing and producing unique, beautiful jewelry<\/span><\/a><span style=\"font-weight: 400;\">, the independent jewelry business is having a moment. It\u2019s now seemingly easier than ever to start a jewelry brand, <\/span><a href=\"https:\/\/www.shapeways.com\/sell\/open-a-shop\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">open an online shop<\/span><\/a><span style=\"font-weight: 400;\"> on the Shapeways marketplace, Etsy, Shopify, or elsewhere, and sell your product to a global audience.<\/span><\/p>\n<blockquote><p><strong>We will be helping you to think about your jewelry business as just that: a business.<\/strong><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">If you\u2019re reading this, there\u2019s a good chance you\u2019ve already done these things.\u00a0<\/span><span style=\"font-weight: 400;\">If you\u2019re reading this, there\u2019s also a good chance that you\u2019re making less money than you thought you would for your time and efforts.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The fact is that the jewelry industry is saturated: there are tons of talented jewelry designers creating tons of beautiful objects. However, there are far fewer of those designers with the business acumen and know-how to run truly profitable \u2014\u00a0and financially viable \u2014 businesses. In this series, we hope to make you part of that minority. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Over the next several weeks, we will be helping you to think about your jewelry business as just that: a business. <a href=\"https:\/\/www.shapeways.com\/blog\/archives\/tag\/7-critical-steps-to-growing-a-profitable-jewelry-business\" target=\"_blank\" rel=\"noopener\">This collection of videos and tutorials<\/a> will focus on helping you to think bigger, to speed your growth momentum, and to introduce you to business strategies which are vital to your success in this industry.<\/span><\/p>\n<p class=\"video-responsive\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/1qdUxrlPkfI\" width=\"100%\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">The series we will cover topics including:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\">\n<h4><a href=\"https:\/\/www.shapeways.com\/blog\/archives\/34632-7-critical-steps-growing-profitable-jewelry-business-part-1-wholesalers-stockists.html?utm_campaign=jewelry_business_coaching_series&amp;utm_source=blog_post&amp;utm_medium=blog&amp;utm_term=jewelry&amp;utm_content=JBCS_Intro\"><strong><em>Wholesalers and stockists <\/em><\/strong><\/a><\/h4>\n<\/li>\n<li style=\"font-weight: 400;\">\n<h4><a href=\"https:\/\/www.shapeways.com\/blog\/archives\/34881-7-critical-steps-growing-profitable-jewelry-business-part-2-pricing.html?utm_campaign=jewelry_business_coaching_series&amp;utm_source=blog_post&amp;utm_medium=blog&amp;utm_term=jewelry&amp;utm_content=JBCS_Intro\" target=\"_blank\" rel=\"noopener\"><strong><em>Pricing strategy <\/em><\/strong><\/a><\/h4>\n<\/li>\n<li style=\"font-weight: 400;\">\n<h4><a href=\"https:\/\/www.shapeways.com\/blog\/archives\/35031-7-critical-steps-growing-profitable-jewelry-business-part-3-get-stores-line-sheets.html?utm_campaign=jewelry_business_coaching_series&amp;utm_source=blog_post&amp;utm_medium=blog&amp;utm_term=jewelry&amp;utm_content=JBCS_Intro\" target=\"_blank\" rel=\"noopener\"><strong><em>Getting into Stores with Line Sheets<\/em><\/strong><\/a><\/h4>\n<\/li>\n<li style=\"font-weight: 400;\">\n<h4><a href=\"https:\/\/www.shapeways.com\/blog\/archives\/35281-7-critical-steps-growing-profitable-jewelry-business-part-4-outbound-selling-jewelry-buyers.html?utm_campaign=jewelry_business_coaching_series&amp;utm_source=blog_post&amp;utm_medium=blog&amp;utm_term=jewelry&amp;utm_content=JBCS_Intro\" target=\"_blank\" rel=\"noopener\"><strong><em>Outbound Selling to Jewelry Buyers<\/em><\/strong><\/a><\/h4>\n<\/li>\n<li style=\"font-weight: 400;\">\n<h4><strong><em>Entrepreneurial Negotiation Tactics<\/em><\/strong><\/h4>\n<\/li>\n<li style=\"font-weight: 400;\">\n<h4><strong><em>Legal Considerations, Contracts, and Payment Terms<\/em><\/strong><\/h4>\n<\/li>\n<li style=\"font-weight: 400;\">\n<h4><strong><em>Relationship management<\/em><\/strong><\/h4>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Stay tuned for our first installment, where we\u2019ll dive into the world of <a href=\"https:\/\/www.shapeways.com\/blog\/archives\/34632-7-critical-steps-growing-profitable-jewelry-business-part-1-wholesalers-stockists.html?utm_campaign=jewelry_business_coaching_series&amp;utm_source=blog_post&amp;utm_medium=blog&amp;utm_term=jewelry&amp;utm_content=JBCS_Intro\"><strong>wholesale<\/strong><\/a>, why it can be a critical catalyst to growth, and how to take your first steps in it as a business<\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><strong><a href=\"http:\/\/www.shapeways.com\/for-business?utm_campaign=jewelry_business_coaching_series&amp;utm_source=blog_post&amp;utm_medium=blog&amp;utm_term=jewelry&amp;utm_content=JBCS_Intro\">Contact us<\/a> if you have any questions on growing your jewelry business or have a bulk order that you\u2019d like to scope out.\u00a0<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><i><span style=\"font-weight: 400;\">About the authors: <\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Ross Keong is a Strategic Sales Manager specializing in growth development for B2B users in the industries of jewelry, fashion, art, and design. <\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Virginia Gordon is the US Jewelry Community Manager, helping designers build a successful jewelry business using Shapeways and 3D printing<\/span><\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>I have a jewelry business. You have a jewelry business. We all have a jewelry business. With the broadening of&#8230;<\/p>\n","protected":false},"author":80,"featured_media":34439,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[821,2006,2011,2004,797,2005,2012,2001,1998,2013,2007,2003,2016,490,1992,1991,2018,2000,2002,1940,2008,1995,1999,1994,2015,723,2017,1997,2009,487,2010,2014,1996,1993],"class_list":["post-34384","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-3d-printing-industry","tag-3d-printed-jewelry","tag-7-critical-steps-to-growing-a-profitable-jewelry-business","tag-at-home-jewelry-business","tag-beginners-guide","tag-business","tag-business-tutorial","tag-design-your-own-jewelry","tag-designer-business","tag-ecommerce","tag-how-to-make-money-selling-jewelry","tag-how-to-sell-jewelry","tag-how-to-start-a-jewelry-business","tag-how-to-start-a-jewelry-business-at-home","tag-jewelry","tag-jewelry-business","tag-jewelry-business-coaching-series","tag-jewelry-business-startup","tag-jewelry-designer","tag-jewelry-line","tag-jewelry-making","tag-jewelry-selling-online","tag-jewelry-stockists","tag-jewelry-tutorial","tag-jewelry-wholesale","tag-online-jewelry-business-opportunities","tag-online-shop","tag-outsourcing-jewelry-production","tag-profitable-jewelry-business","tag-selling-your-jewelry","tag-11-shop-owner","tag-small-jewelry-business","tag-starting-a-jewelry-line","tag-stockists","tag-wholesale"],"thumbnail":"https:\/\/www.shapeways.com\/blog\/wp-content\/uploads\/2017\/09\/Introduction.png","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.9 (Yoast SEO v23.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>7 Critical Steps to Growing a Profitable Jewelry Business: Introduction - Shapeways Blog<\/title>\n<meta name=\"description\" content=\"I have a jewelry business. 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