{"id":334,"date":"2009-11-30T13:14:00","date_gmt":"2009-11-30T13:14:00","guid":{"rendered":"https:\/\/www.shapeways.com\/blog\/archives\/334-my-favorite-logo-in-the-whole-world-optiker-zwicker.html"},"modified":"2014-07-03T16:53:46","modified_gmt":"2014-07-03T16:53:46","slug":"my-favorite-logo-in-the-whole-world-optiker-zwicker","status":"publish","type":"post","link":"https:\/\/www.shapeways.com\/blog\/my-favorite-logo-in-the-whole-world-optiker-zwicker","title":{"rendered":"My favorite logo in the whole world: Optiker Zwicker"},"content":{"rendered":"<p>While waiting for the tram in Zurich one day I just had to walk across the street and take a photo of a billboard. The billboard was for <a href=\"http:\/\/www.optikerzwicker.ch\/#\/home\">Optiker Zwicker<\/a>, a local optician. Their logo is my favorite logo of all time. I adore it. Inspiration is complexity&#8217;s natural adversary.&nbsp; &nbsp;<br \/>\n<!-- s9ymdb:858 --><img loading=\"lazy\" decoding=\"async\" height=\"343\" width=\"600\" style=\"border: 0px none ; padding-left: 5px; padding-right: 5px;\" src=\"https:\/\/www.shapeways.com\/blog\/wp-content\/uploads\/2009\/11\/Optiker_zwikker_logo2.jpg\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>While waiting for the tram in Zurich one day I just had to walk across the street and take a&#8230;<\/p>\n","protected":false},"author":6,"featured_media":3604,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[481],"tags":[480,482,477],"class_list":["post-334","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-shapeways","tag-4-art","tag-6-inspiration","tag-1-whats-hot"],"thumbnail":false,"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.9 (Yoast SEO v23.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>My favorite logo in the whole world: Optiker Zwicker - Shapeways Blog<\/title>\n<meta name=\"description\" content=\"While waiting for the tram in Zurich one day I just had to walk across the street and take a photo of a billboard. The billboard was for Optiker Zwicker,\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/prodshapeblog.wpenginepowered.com\/my-favorite-logo-in-the-whole-world-optiker-zwicker\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"joris\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/prodshapeblog.wpenginepowered.com\/my-favorite-logo-in-the-whole-world-optiker-zwicker#article\",\"isPartOf\":{\"@id\":\"https:\/\/prodshapeblog.wpenginepowered.com\/my-favorite-logo-in-the-whole-world-optiker-zwicker\"},\"author\":{\"name\":\"joris\",\"@id\":\"https:\/\/prodshapeblog.wpenginepowered.com\/#\/schema\/person\/938b4c3f5430a23320b54d0ff1d4bba0\"},\"headline\":\"My favorite logo in the whole world: Optiker Zwicker\",\"datePublished\":\"2009-11-30T13:14:00+00:00\",\"dateModified\":\"2014-07-03T16:53:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/prodshapeblog.wpenginepowered.com\/my-favorite-logo-in-the-whole-world-optiker-zwicker\"},\"wordCount\":62,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\/\/prodshapeblog.wpenginepowered.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/prodshapeblog.wpenginepowered.com\/my-favorite-logo-in-the-whole-world-optiker-zwicker#primaryimage\"},\"thumbnailUrl\":\"\",\"keywords\":[\"Art\",\"Inspiration\",\"What's Hot\"],\"articleSection\":[\"Shapeways\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/prodshapeblog.wpenginepowered.com\/my-favorite-logo-in-the-whole-world-optiker-zwicker#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/prodshapeblog.wpenginepowered.com\/my-favorite-logo-in-the-whole-world-optiker-zwicker\",\"url\":\"https:\/\/prodshapeblog.wpenginepowered.com\/my-favorite-logo-in-the-whole-world-optiker-zwicker\",\"name\":\"My favorite logo in the whole world: Optiker Zwicker - Shapeways Blog\",\"isPartOf\":{\"@id\":\"https:\/\/prodshapeblog.wpenginepowered.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/prodshapeblog.wpenginepowered.com\/my-favorite-logo-in-the-whole-world-optiker-zwicker#primaryimage\"},\"image\":{\"@id\":\"https:\/\/prodshapeblog.wpenginepowered.com\/my-favorite-logo-in-the-whole-world-optiker-zwicker#primaryimage\"},\"thumbnailUrl\":\"\",\"datePublished\":\"2009-11-30T13:14:00+00:00\",\"dateModified\":\"2014-07-03T16:53:46+00:00\",\"description\":\"While waiting for the tram in Zurich one day I just had to walk across the street and take a photo of a billboard. The billboard was for Optiker Zwicker,\",\"breadcrumb\":{\"@id\":\"https:\/\/prodshapeblog.wpenginepowered.com\/my-favorite-logo-in-the-whole-world-optiker-zwicker#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/prodshapeblog.wpenginepowered.com\/my-favorite-logo-in-the-whole-world-optiker-zwicker\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/prodshapeblog.wpenginepowered.com\/my-favorite-logo-in-the-whole-world-optiker-zwicker#primaryimage\",\"url\":\"\",\"contentUrl\":\"\",\"width\":600,\"height\":343},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/prodshapeblog.wpenginepowered.com\/my-favorite-logo-in-the-whole-world-optiker-zwicker#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/prodshapeblog.wpenginepowered.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"My favorite logo in the whole world: Optiker Zwicker\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/prodshapeblog.wpenginepowered.com\/#website\",\"url\":\"https:\/\/prodshapeblog.wpenginepowered.com\/\",\"name\":\"Shapeways Blog\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/prodshapeblog.wpenginepowered.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/prodshapeblog.wpenginepowered.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/prodshapeblog.wpenginepowered.com\/#organization\",\"name\":\"Shapeways Blog\",\"url\":\"https:\/\/prodshapeblog.wpenginepowered.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/prodshapeblog.wpenginepowered.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.shapeways.com\/blog\/wp-content\/uploads\/2019\/05\/shapeways-blog.png\",\"contentUrl\":\"https:\/\/www.shapeways.com\/blog\/wp-content\/uploads\/2019\/05\/shapeways-blog.png\",\"width\":943,\"height\":121,\"caption\":\"Shapeways Blog\"},\"image\":{\"@id\":\"https:\/\/prodshapeblog.wpenginepowered.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"http:\/\/facebook.com\/shapeways\",\"https:\/\/x.com\/shapeways\",\"http:\/\/instagram.com\/shapeways\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/prodshapeblog.wpenginepowered.com\/#\/schema\/person\/938b4c3f5430a23320b54d0ff1d4bba0\",\"name\":\"joris\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/prodshapeblog.wpenginepowered.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/9e438617ae718efd30ac443b071fd9793ea032327fb5779c3e2d3e92f727eaa0?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/9e438617ae718efd30ac443b071fd9793ea032327fb5779c3e2d3e92f727eaa0?s=96&d=mm&r=g\",\"caption\":\"joris\"},\"sameAs\":[\"http:\/\/\"],\"url\":\"https:\/\/www.shapeways.com\/blog\/author\/JorisPeels\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"My favorite logo in the whole world: Optiker Zwicker - Shapeways Blog","description":"While waiting for the tram in Zurich one day I just had to walk across the street and take a photo of a billboard. The billboard was for Optiker Zwicker,","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/prodshapeblog.wpenginepowered.com\/my-favorite-logo-in-the-whole-world-optiker-zwicker","twitter_misc":{"Written by":"joris"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/prodshapeblog.wpenginepowered.com\/my-favorite-logo-in-the-whole-world-optiker-zwicker#article","isPartOf":{"@id":"https:\/\/prodshapeblog.wpenginepowered.com\/my-favorite-logo-in-the-whole-world-optiker-zwicker"},"author":{"name":"joris","@id":"https:\/\/prodshapeblog.wpenginepowered.com\/#\/schema\/person\/938b4c3f5430a23320b54d0ff1d4bba0"},"headline":"My favorite logo in the whole world: Optiker Zwicker","datePublished":"2009-11-30T13:14:00+00:00","dateModified":"2014-07-03T16:53:46+00:00","mainEntityOfPage":{"@id":"https:\/\/prodshapeblog.wpenginepowered.com\/my-favorite-logo-in-the-whole-world-optiker-zwicker"},"wordCount":62,"commentCount":1,"publisher":{"@id":"https:\/\/prodshapeblog.wpenginepowered.com\/#organization"},"image":{"@id":"https:\/\/prodshapeblog.wpenginepowered.com\/my-favorite-logo-in-the-whole-world-optiker-zwicker#primaryimage"},"thumbnailUrl":"","keywords":["Art","Inspiration","What's Hot"],"articleSection":["Shapeways"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/prodshapeblog.wpenginepowered.com\/my-favorite-logo-in-the-whole-world-optiker-zwicker#respond"]}]},{"@type":"WebPage","@id":"https:\/\/prodshapeblog.wpenginepowered.com\/my-favorite-logo-in-the-whole-world-optiker-zwicker","url":"https:\/\/prodshapeblog.wpenginepowered.com\/my-favorite-logo-in-the-whole-world-optiker-zwicker","name":"My favorite logo in the whole world: Optiker Zwicker - Shapeways Blog","isPartOf":{"@id":"https:\/\/prodshapeblog.wpenginepowered.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/prodshapeblog.wpenginepowered.com\/my-favorite-logo-in-the-whole-world-optiker-zwicker#primaryimage"},"image":{"@id":"https:\/\/prodshapeblog.wpenginepowered.com\/my-favorite-logo-in-the-whole-world-optiker-zwicker#primaryimage"},"thumbnailUrl":"","datePublished":"2009-11-30T13:14:00+00:00","dateModified":"2014-07-03T16:53:46+00:00","description":"While waiting for the tram in Zurich one day I just had to walk across the street and take a photo of a billboard. The billboard was for Optiker Zwicker,","breadcrumb":{"@id":"https:\/\/prodshapeblog.wpenginepowered.com\/my-favorite-logo-in-the-whole-world-optiker-zwicker#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/prodshapeblog.wpenginepowered.com\/my-favorite-logo-in-the-whole-world-optiker-zwicker"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/prodshapeblog.wpenginepowered.com\/my-favorite-logo-in-the-whole-world-optiker-zwicker#primaryimage","url":"","contentUrl":"","width":600,"height":343},{"@type":"BreadcrumbList","@id":"https:\/\/prodshapeblog.wpenginepowered.com\/my-favorite-logo-in-the-whole-world-optiker-zwicker#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/prodshapeblog.wpenginepowered.com\/"},{"@type":"ListItem","position":2,"name":"My favorite logo in the whole world: Optiker Zwicker"}]},{"@type":"WebSite","@id":"https:\/\/prodshapeblog.wpenginepowered.com\/#website","url":"https:\/\/prodshapeblog.wpenginepowered.com\/","name":"Shapeways Blog","description":"","publisher":{"@id":"https:\/\/prodshapeblog.wpenginepowered.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/prodshapeblog.wpenginepowered.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/prodshapeblog.wpenginepowered.com\/#organization","name":"Shapeways Blog","url":"https:\/\/prodshapeblog.wpenginepowered.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/prodshapeblog.wpenginepowered.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.shapeways.com\/blog\/wp-content\/uploads\/2019\/05\/shapeways-blog.png","contentUrl":"https:\/\/www.shapeways.com\/blog\/wp-content\/uploads\/2019\/05\/shapeways-blog.png","width":943,"height":121,"caption":"Shapeways Blog"},"image":{"@id":"https:\/\/prodshapeblog.wpenginepowered.com\/#\/schema\/logo\/image\/"},"sameAs":["http:\/\/facebook.com\/shapeways","https:\/\/x.com\/shapeways","http:\/\/instagram.com\/shapeways"]},{"@type":"Person","@id":"https:\/\/prodshapeblog.wpenginepowered.com\/#\/schema\/person\/938b4c3f5430a23320b54d0ff1d4bba0","name":"joris","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/prodshapeblog.wpenginepowered.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/9e438617ae718efd30ac443b071fd9793ea032327fb5779c3e2d3e92f727eaa0?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9e438617ae718efd30ac443b071fd9793ea032327fb5779c3e2d3e92f727eaa0?s=96&d=mm&r=g","caption":"joris"},"sameAs":["http:\/\/"],"url":"https:\/\/www.shapeways.com\/blog\/author\/JorisPeels"}]}},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"joris","author_link":"https:\/\/www.shapeways.com\/blog\/author\/JorisPeels"},"_links":{"self":[{"href":"https:\/\/www.shapeways.com\/blog\/wp-json\/wp\/v2\/posts\/334","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.shapeways.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.shapeways.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.shapeways.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.shapeways.com\/blog\/wp-json\/wp\/v2\/comments?post=334"}],"version-history":[{"count":0,"href":"https:\/\/www.shapeways.com\/blog\/wp-json\/wp\/v2\/posts\/334\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.shapeways.com\/blog\/wp-json\/wp\/v2\/media?parent=334"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.shapeways.com\/blog\/wp-json\/wp\/v2\/categories?post=334"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.shapeways.com\/blog\/wp-json\/wp\/v2\/tags?post=334"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}