Architects, developers, brokers, and interior designers often have to help their clients and prospective buyers envision a space that doesn\u2019t exist yet. The traditional way to do this involved drawings made on drafting tables and hand-crafted models.<\/p>\n
However, technology has dramatically changed customer expectations, and\u00a0over the past two decades glossy, photorealistic renderings have supplanted drawings. Meanwhile, architectural design is so firmly rooted in 3D modeling CAD software that the field is increasingly turning to 3D printing to create precise and quick physical models.<\/p>\n
Recently, developers for high-profile New York City projects have shown a willingness to make bold investments in immersive showrooms that do much more than just display a model apartment.<\/p>\n
Related Companies<\/a>, the developer of a High Line condominium project by Pritzker Prize-winning architect\u00a0Zaha Hadid<\/a>, commissioned Hush<\/a>, a firm known for designing experiences that integrate physical spaces with digital technology, to create an immersive showroom that embodied the spirit of Hadid\u2019s designs.<\/p>\n