{"id":30343,"date":"2017-04-12T16:26:34","date_gmt":"2017-04-12T20:26:34","guid":{"rendered":"https:\/\/www.shapeways.com\/blog\/?p=30343"},"modified":"2017-04-20T13:25:22","modified_gmt":"2017-04-20T17:25:22","slug":"3d-printed-shoes-huh","status":"publish","type":"post","link":"https:\/\/www.shapeways.com\/blog\/3d-printed-shoes-huh","title":{"rendered":"3D Printed Shoes, Huh?"},"content":{"rendered":"<p><em>Today&#8217;s opinion piece\u00a0takes on the white-hot trend of 3D printed footwear. Is it really hot, or not?<\/em><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-30377\" src=\"https:\/\/www.shapeways.com\/blog\/wp-content\/uploads\/2017\/04\/GENERATE-6-1920-1024x318.jpg\" alt=\"\" width=\"625\" height=\"194\" data-wp-pid=\"30377\" srcset=\"https:\/\/www.shapeways.com\/blog\/wp-content\/uploads\/2017\/04\/GENERATE-6-1920-1024x318.jpg 1024w, https:\/\/www.shapeways.com\/blog\/wp-content\/uploads\/2017\/04\/GENERATE-6-1920-712x221.jpg 712w, https:\/\/www.shapeways.com\/blog\/wp-content\/uploads\/2017\/04\/GENERATE-6-1920-768x239.jpg 768w, https:\/\/www.shapeways.com\/blog\/wp-content\/uploads\/2017\/04\/GENERATE-6-1920-625x194.jpg 625w, https:\/\/www.shapeways.com\/blog\/wp-content\/uploads\/2017\/04\/GENERATE-6-1920-800x249.jpg 800w, https:\/\/www.shapeways.com\/blog\/wp-content\/uploads\/2017\/04\/GENERATE-6-1920-400x124.jpg 400w, https:\/\/www.shapeways.com\/blog\/wp-content\/uploads\/2017\/04\/GENERATE-6-1920-300x93.jpg 300w, https:\/\/www.shapeways.com\/blog\/wp-content\/uploads\/2017\/04\/GENERATE-6-1920.jpg 1920w\" sizes=\"auto, (max-width: 625px) 100vw, 625px\" \/><br \/>\n<em>Credit: <a href=\"https:\/\/www.newbalance.com\/article?id=4041\" target=\"_blank\">NewBalance.com<\/a><\/em><\/p>\n<p>OMG, shoes. Actually, 3D printed shoes.<\/p>\n<p>Lately the sneaker world just can\u2019t get enough of the latest trend \u2014 3D printing <em>everything<\/em>. There are several recent examples of this: <a href=\"http:\/\/www.newbalance.com\/article?id=4041\" target=\"_blank\">New Balance Zante Generate<\/a>, <a href=\"https:\/\/www.underarmour.com\/en-us\/3d-architech\" target=\"_blank\">Under Armour&#8217;s Architech Futurist<\/a> and now the lasted addition <a href=\"http:\/\/www.adidas-group.com\/en\/media\/news-archive\/press-releases\/2017\/adidas-unveils-industrys-first-application-digital-light-synthes\/\" target=\"_blank\">Adidas&#8217; Futurecraft 4D<\/a>. But, despite the hype, there are a few obvious challenges that, as a designer, I can&#8217;t quite get around. Inevitably the wearer will step in gum (or something worse) and never be able to get the soles fully clean. But aside from having a wad of mystery substance epically lodged in said hole-riddled future shoes, I can&#8217;t detect many other features that put these designs above other more traditional designs. In general, the reviews of these styles are not revealing them to be\u00a0an upgrade in comfort. Plus, I just don\u2019t think the look will age well.<\/p>\n<p class=\"video-responsive\">\n<iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/DFtVF2DdSuM\" width=\"100%\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><br \/>\n<em>Courtesy <a href=\"https:\/\/www.youtube.com\/channel\/UCuLUOxd7ezJ8c6NSLBNRRfg\" target=\"_blank\">adidas&#8217; YouTube channel<\/a><\/em>\n<\/p>\n<p>Why all the hype? Well, these tech-driven designs\u00a0do represent a big innovation in manufacturing. I&#8217;m just not clear on why the customer should care.<\/p>\n<p>According to sneakerfactory.net, the revolution is in reducing the need for machining of lasts:\u00a0\u201cLasts are required to produce shoes. One last for each shoe size, for both left and right feet are needed. A full size grade for normal shoe production requires 14 sizes and \u00a0you\u2019ll need about 750 in total to support mass production of 1500 pairs per day in assembly.\u201d The Adidas shoe design pairs these innovative soles with 3D knitted uppers, so there\u2019s virtually no factory machining. This concept of the patterns existing virtually in the software gives sneaker companies interesting options to offer customized designs on the fly. In this customization game, I think New Balance wins. Their\u00a0custom soles are generated using data on the shape and motion of your foot to create an optimized sole for your running style.<\/p>\n<p>Once the sexy freshness of this 3D printed street style wears off, where will that leave these designs? What do you think, rad fad or just #SAD?<\/p>\n<p><em>Opinions expressed here are the author&#8217;s own.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Today&#8217;s opinion piece\u00a0takes on the white-hot trend of 3D printed footwear. Is it really hot, or not? Credit: NewBalance.com OMG,&#8230;<\/p>\n","protected":false},"author":42,"featured_media":30376,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[489],"tags":[891,505,1735],"class_list":["post-30343","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-products-and-design","tag-3d-printed-fashion","tag-30-design","tag-editorial"],"thumbnail":"https:\/\/www.shapeways.com\/blog\/wp-content\/uploads\/2017\/04\/Screenshot-2017-04-12-13-625x335.png","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.9 (Yoast SEO v23.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>3D Printed Shoes, Huh? - Shapeways Blog<\/title>\n<meta name=\"description\" content=\"Today&#039;s opinion piece\u00a0takes on the white-hot trend of 3D printed footwear. Is it really hot, or not? Credit: NewBalance.com OMG, shoes. Actually, 3D\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.shapeways.com\/blog\/3d-printed-shoes-huh\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lauren Slowik\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.shapeways.com\/blog\/3d-printed-shoes-huh#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.shapeways.com\/blog\/3d-printed-shoes-huh\"},\"author\":{\"name\":\"Lauren Slowik\",\"@id\":\"https:\/\/prodshapeblog.wpenginepowered.com\/#\/schema\/person\/6002414131e18fb3e576b68ea43aac7b\"},\"headline\":\"3D Printed Shoes, Huh?\",\"datePublished\":\"2017-04-12T20:26:34+00:00\",\"dateModified\":\"2017-04-20T17:25:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.shapeways.com\/blog\/3d-printed-shoes-huh\"},\"wordCount\":373,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\/\/prodshapeblog.wpenginepowered.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.shapeways.com\/blog\/3d-printed-shoes-huh#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.shapeways.com\/blog\/wp-content\/uploads\/2017\/04\/Screenshot-2017-04-12-13.png\",\"keywords\":[\"3D printed fashion\",\"Design\",\"editorial\"],\"articleSection\":[\"Products and Design\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.shapeways.com\/blog\/3d-printed-shoes-huh#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.shapeways.com\/blog\/3d-printed-shoes-huh\",\"url\":\"https:\/\/www.shapeways.com\/blog\/3d-printed-shoes-huh\",\"name\":\"3D Printed Shoes, Huh? - Shapeways Blog\",\"isPartOf\":{\"@id\":\"https:\/\/prodshapeblog.wpenginepowered.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.shapeways.com\/blog\/3d-printed-shoes-huh#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.shapeways.com\/blog\/3d-printed-shoes-huh#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.shapeways.com\/blog\/wp-content\/uploads\/2017\/04\/Screenshot-2017-04-12-13.png\",\"datePublished\":\"2017-04-12T20:26:34+00:00\",\"dateModified\":\"2017-04-20T17:25:22+00:00\",\"description\":\"Today's opinion piece\u00a0takes on the white-hot trend of 3D printed footwear. 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