{"id":275,"date":"2009-08-12T13:59:00","date_gmt":"2009-08-12T13:59:00","guid":{"rendered":"https:\/\/www.shapeways.com\/blog\/archives\/275-the-shapeways-co-creator-platform.html"},"modified":"2022-10-14T12:55:06","modified_gmt":"2022-10-14T16:55:06","slug":"the-shapeways-co-creator-platform","status":"publish","type":"post","link":"https:\/\/www.shapeways.com\/blog\/the-shapeways-co-creator-platform","title":{"rendered":"The Shapeways Co-Creator Platform"},"content":{"rendered":"<p><!----><\/p>\n<p>&nbsp;&nbsp;<!-- s9ymdb:668 --><img loading=\"lazy\" decoding=\"async\" height=\"193\" width=\"633\" src=\"https:\/\/www.shapeways.com\/blog\/wp-content\/uploads\/2009\/08\/co_creator_rennab2.gif\" style=\"border: 0px none ; padding-left: 5px; padding-right: 5px;\"><\/p>\n<style type=\"text\/css\">\n\t<!--\n\t\t@page { margin: 0.79in }\n\t\tP { margin-bottom: 0.08in }\n\t\tA:link { so-language: zxx }\n\t--><br \/>\n\t<\/style>\n<p style=\"margin-bottom: 0in;\">\n<p style=\"margin-bottom: 0in;\">The <a href=\"https:\/\/www.shapeways.com\/co-creator_platform\/\">Shapeways Co-Creator Platform<\/a> and<br \/>\nwhat it means<\/p>\n<p style=\"margin-bottom: 0in;\">\n<p style=\"margin-bottom: 0in;\">Co-Creation is the general tendency of<br \/>\ncompanies to work together with their customers in order to create<br \/>\nvalue for them both. CK Pralahad, one of the co-coiners of<br \/>\nthe term <a href=\"http:\/\/business.timesonline.co.uk\/tol\/business\/management\/article6611991.ece\">has<br \/>\nsaid<\/a>,<\/p>\n<p style=\"margin-bottom: 0in;\">\n<p style=\"margin-bottom: 0in;\">\u201dThink of Google. I can personalise<br \/>\nmy own page, I can create iGoogle. I decide what I want. Google<br \/>\nunderstands that it can have a hundred million consumers, but each<br \/>\none can do what they want with its platform.\u201d<\/p>\n<p style=\"margin-bottom: 0in;\">\n<p style=\"margin-bottom: 0in;\">With iGoogle, Google makes the<br \/>\nplatform, the content is provided by Google and many other publishers<br \/>\nand users make it meaningful by personalizing the page to their<br \/>\nliking.<\/p>\n<p style=\"margin-bottom: 0in;\">\n<p style=\"margin-bottom: 0in;\">The Shapeways Co-Creator Platform is<br \/>\nour  way of taking co-creation and 3D printing to combining the two.&nbsp;<\/p>\n<p style=\"margin-bottom: 0in;\">\n<p style=\"margin-bottom: 0in;\">A designer can take a single design and<br \/>\nturn that design into a template. Within the variables set out by the<br \/>\ndesigner the  buyer cant hen adjust or specify his own unique design<br \/>\nwithin the confines of that template. Shapeways does the production,<br \/>\nshipping, billing &amp; customer service.<\/p>\n<p style=\"margin-bottom: 0in;\">\n<p style=\"margin-bottom: 0in;\">The customer can then very easily<br \/>\ncustomize, personalize and create his own unique objects to his or<br \/>\nher specifications. The Co-Creator Platform allows anyone buying a<br \/>\ngift, for themselves or others, to tap into the skill and creativity<br \/>\nof the thousands of designers, artists &amp; animators on Shapeways.<\/p>\n<p style=\"margin-bottom: 0in;\">\n<p style=\"margin-bottom: 0in;\">A designer can now take any design they<br \/>\nhave and using Shapeways make it into something others can adapt and<br \/>\ncustomize. The advantages for the designer are:<\/p>\n<p style=\"margin-bottom: 0in;\">\n<ul>\n<li>Ship &amp; sell real physical objects<br \/>\nworldwide with start up costs of a few hours of your time.<\/li>\n<li>Make unique designs for others in<br \/>\ncomparatively little time.<\/li>\n<li>Initialize and own the initial creativity and creative process.<\/li>\n<li>There is also no risk of designing<br \/>\nsomething without getting paid<\/li>\n<\/ul>\n<p style=\"margin-bottom: 0in;\">\n<p style=\"margin-bottom: 0in;\">This last point is the biggest<br \/>\npractical difference and most unique thing about the Co-Creation<br \/>\nplatform. You could have previously entered into design competitions<br \/>\nor  do work made to order online. But, these both bring risks to the<br \/>\ndesigner.<\/p>\n<p style=\"margin-bottom: 0in;\">\n<p style=\"margin-bottom: 0in;\">In a \u201cmade to order\u201d scenario all<br \/>\nthe work before the customer agrees to buy the product is a risk<br \/>\ntaken on by the designer. Small errors in scoping, finding out what<br \/>\nthe customer wants could waste hours and end up underpaying or<br \/>\nresulting in the designer not getting paid at all. Even if all goes<br \/>\nwell the constant pitching, emailing back and forth, negotiation and<br \/>\nwork to get a customer to choose you is a waste of the designers<br \/>\ntime.<\/p>\n<p style=\"margin-bottom: 0in;\">\n<p style=\"margin-bottom: 0in;\">Competitions are really made to order<br \/>\nwork whereby hundreds of thousands are asked to do a \u201cmade to<br \/>\norder\u201d assignment but where you end up paying only one. This<br \/>\nclearly would provide uneven &amp; unsure returns for participants. A<br \/>\ncompetition is great for the organizer because it means that much<br \/>\nmore effort goes into your design than if you just paid one person.<br \/>\nThis is why we use competitions for fun and to inspire our community<br \/>\non Shapeways. However, when it comes to tools that we deploy to let<br \/>\nour designers make money we have purposefully avoided competitions.<\/p>\n<p style=\"margin-bottom: 0in;\">\n<p>With a template a designer knows ahead<br \/>\nof time how much time he or she will spend in customizing each<br \/>\nresulting design. The returns for the designer would be more constant<br \/>\nand more predictable. The designer gets to decide how much they want<br \/>\nto earn for a quantity of work that they can estimate. And possibly<br \/>\nmost importantly the customer only comes to them once they&#8217;ve already<br \/>\npaid for the product. This means that expectations, returns and<br \/>\ndeliverables are managed for both the designer and that designer&#8217;s<br \/>\ncustomer on Shapeways<\/p>\n<p style=\"margin-bottom: 0in;\">\n<p style=\"margin-bottom: 0in;\">We think that the Co-Creator Platform<br \/>\npoints towards a future where consumers can design many of the<br \/>\nobjects that populate their lives and where designers can become<br \/>\n\u201cbrands of one\u201d by having their own production capacity.<\/p>\n<p style=\"margin-bottom: 0in;\">\n<p style=\"margin-bottom: 0in;\">Please note that co-creation does not<br \/>\nconsist of co-developing or co-designing products themselves. This<br \/>\nprocess is co-design and could also occur between designer and<br \/>\ncustomer but a better example of this would be our <a href=\"..\/creator\/\">Creators<br \/>\nsuch as the Ringpoem Creator<\/a>.<\/p>\n<p style=\"margin-bottom: 0in;\">\n<p style=\"margin-bottom: 0in;\">For an overview of some short<br \/>\ndefinitions of the relevant buzzwords you can check out the list below.<\/p>\n<p style=\"margin-bottom: 0in;\">\n<p style=\"margin-bottom: 0in;\">Mass customization- Is allowing the<br \/>\ncustomer to have and even create is own individual product or<br \/>\nexperience.<\/p>\n<p style=\"margin-bottom: 0in;\">\n<p style=\"margin-bottom: 0in;\">Co-design, also spelled codesign is<br \/>\nwhen a customer gets together with a designer and they both design<br \/>\nthe final product together.<\/p>\n<p style=\"margin-bottom: 0in;\">\n<p style=\"margin-bottom: 0in;\">Open innovation: is the collection and<br \/>\ncollation of customer input and ideas to develop new services,<br \/>\nproducts and concepts.<\/p>\n<p style=\"margin-bottom: 0in;\">\n<p style=\"margin-bottom: 0in;\">Crowdsourcing is when a group of people<br \/>\nare asked to perform a certain task or tasks to help achieve a<br \/>\ncommon objective.<\/p>\n<p style=\"margin-bottom: 0in;\">\n<p style=\"margin-bottom: 0in;\">Co-Creation is the general tendency of<br \/>\ncompanies to work together with their customers in order to create<br \/>\nvalue for them both. A classic example of this is iGoogle or Netvibes<br \/>\nwhere the company provides a platform or tool that the customer can<br \/>\npersonalize to his or her liking.<\/p>\n<p style=\"margin-bottom: 0in;\">\n<p style=\"margin-bottom: 0in;\">Competitions as in a traditional design<br \/>\ncompetition is in my opinion none of these. Since it is just a<br \/>\n&#8216;brief&#8217; you send out to many people and end up paying only one. This<br \/>\nis not the route to go through because in the long run it would limit<br \/>\nthe quality, variety and earning potential of our community.<\/p>\n<p style=\"margin-bottom: 0in;\">\n<p style=\"margin-bottom: 0in;\">\u201cmade to order\u201d according to me<br \/>\ndoes also not apply since it is simply a brief that one would send to<br \/>\na single person asking them to build whatever the brief says. Granted<br \/>\nthe difference between the Platform and made to order is at first<br \/>\nglance a small one but by putting the designer in charge of the<br \/>\ninitiation of the project will over time lead to significant deviation between the two.<\/p>\n<p style=\"margin-bottom: 0in;\">\n<p style=\"margin-bottom: 0in;\">Depending on who you listen to or how<br \/>\nnarrowly or broadly define each term, what Shapeways is doing could<br \/>\npossibly be all of these terms.<\/p>\n<p style=\"margin-bottom: 0in;\">Our <a href=\"https:\/\/www.shapeways.com\/creator\/\">Creator products<\/a> are pure mass<br \/>\ncustomization tools. We develop a piece of software and a template<br \/>\nand the customer gets to, within the confines of this template,<br \/>\ncreate his own unique product.<\/p>\n<p style=\"margin-bottom: 0in;\">Shapeways as an <a href=\"https:\/\/www.shapeways.com\/upload\/\">upload service<\/a> whereby<br \/>\npeople get to upload <a href=\"https:\/\/www.shapeways.com\/gallery\">their own designs<\/a> that we can then produce<br \/>\ncould also be seen as mass customization &amp; co-creation.<\/p>\n<p style=\"margin-bottom: 0in;\">Our <a href=\"https:\/\/www.shapeways.com\/shops\">Shapeways Shops<\/a> where any designer<br \/>\ncan upload a design and then sell it could be seen as co-design, open<br \/>\ninnovation, crowdsourcing and even co-creation itself.<\/p>\n<p style=\"margin-bottom: 0in; font-weight: normal;\">The community<br \/>\nmember feedback, forum discussions and emails we listen to and<br \/>\ndiscuss actually make up a significant portion of our own software<br \/>\ndevelopment roadmap. With a little stretch this could be seen as<br \/>\nco-design, co-creation and even crowdsourcing.<\/p>\n<p style=\"margin-bottom: 0in; font-weight: normal;\">Now that you know the future of production and design, what are you going to do about it?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp;&nbsp; The Shapeways Co-Creator Platform and what it means Co-Creation is the general tendency of companies to work together with&#8230;<\/p>\n","protected":false},"author":6,"featured_media":9396,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[481,478],"tags":[559,944],"class_list":["post-275","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-shapeways","category-community","tag-inspiration","tag-whats-hot"],"thumbnail":"https:\/\/www.shapeways.com\/blog\/wp-content\/uploads\/2009\/08\/co_creator_rennab2-625x190.gif","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.9 (Yoast SEO v23.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Shapeways Co-Creator Platform - Shapeways Blog<\/title>\n<meta name=\"description\" content=\"&nbsp;&nbsp; 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