{"id":18951,"date":"2014-11-14T15:42:10","date_gmt":"2014-11-14T15:42:10","guid":{"rendered":"http:\/\/www.shapeways.com\/blog\/?p=18951"},"modified":"2017-04-17T12:26:09","modified_gmt":"2017-04-17T16:26:09","slug":"shop-owner-bootcamp-quick-email-marketing-to-boost-sales-of-your-3d-prints","status":"publish","type":"post","link":"https:\/\/www.shapeways.com\/blog\/shop-owner-bootcamp-quick-email-marketing-to-boost-sales-of-your-3d-prints","title":{"rendered":"Shop Owner Bootcamp: Quick Email Marketing to Boost Sales of Your 3D Prints"},"content":{"rendered":"

\"Love-Letter-Target-Shapeways-3DP\"<\/a><\/p>\n

This is the ninth in a 10 part Shop Owner Bootcamp<\/a> series counting down to black friday. Last week we focused on Supercharing Your SEO and this week we’re talking Email. Pictured above is Love Letter: Square<\/a> by Target<\/a>. Learn more about our partnership with them here<\/a>.\u00a0<\/em><\/p>\n

Are you beginning to feel the heat of Holiday Season yet? If you\u2019re not, let me be the first to tell you, it\u2019s go time, Shapies! We just released our holiday gift guide are in full-steam-ahead holiday mode. If you do no other marketing for your Shapeways shop today, do this: remind your friends, family and former customers that you make awesome products through 3D printing and that just about anything can be personalized through your skills and the technology. If you\u2019re concerned that it will come off as spammy, we are happy to take a look in our Holiday Messaging Help forum. I also ask that you trust me when I say, your network will be interested. While it\u2019s no longer new to us, 3D Printing, especially in our unique material portfolio, is still very cool and new to most folks outside the Shapie universe.<\/p>\n

The email can be simple:\u00a0<\/span><\/strong><\/h2>\n

Hi friends,\u00a0<\/em><\/p>\n

2014 has been a great year, and I\u2019m grateful you were a part of mine. I just wanted to share the 3D printed products I\u2019ve created this year, and let you know that if you\u2019d like any of them or any other custom products for holidays I\u2019m here to help. 3D Printing is very cool and personal, and it\u2019s not just plastic. Shapeways prints in Steel, Brass, Silver, Gold and even Platinum, too. Holiday season is fast approaching.\u00a0\u00a0<\/em><\/p>\n

(Insert a few photos of your work)<\/em><\/p>\n

(link to your shop)\u00a0<\/em><\/p>\n

Cheers,\u00a0<\/em><\/p>\n

I bet you\u2019ll be surprised how few people are aware of what you\u2019re truly capable of, and what\u2019s more fun than supporting a friends business and also giving a great gift? We see so many touching stories and personalized products come through our factories, I can\u2019t help but encourage you to let your network know you\u2019re there.<\/p>\n

For those of you with Existing Email Newsletters:<\/span><\/h2>\n

I get many of your independent newsletters each month and enjoy them all. The one thing that all Shapies have in common is how genuine your passion is. This comes through in your communications and in your work. Keep it up! And don\u2019t worry, if you don\u2019t have an email list yet, Holiday is a great time to make one. Just add a link to a google form (or whatever signup mechanism you prefer) in your shop description and watch it grow!<\/p>\n

Two Emails You Should Send:<\/strong><\/p>\n

    \n
  1. Next week, ideally Tues-Thurs (higher open rate):<\/span> Holiday preview and\/or reminder about your shop including top sellers & latest creations. You can even offer design services.<\/li>\n
  2. Small Business Saturday:<\/span> A holiday mostly celebrated in the US, but one worth letting your customers know about. Black Friday is historically retail centric, Cyber Monday (a great day to send an email as well) is all about digital, but SMB Saturday offers a different unique opportunity to showcase how 3D Printing is enabling your Small Business and say thank you to those contributing to it\u2019s growth.<\/li>\n<\/ol>\n

    Here’s a great example from Somersault 18:24<\/a>‘s Monthly Newsletter:<\/p>\n

    \"Screen<\/a><\/p>\n

     <\/p>\n

    Their message goes on to include links to their shop and updates about the science and 3D printing world. It’s helped grow them to one of the most successful shops and collections on Shapeways.<\/p>\n

    Would it be helpful if included easy to share news stories you could include in your emails in our Shop Owner Newsletter? What emails that we send do you like best? And worst? Be honest with us the way you want your customers to be honest with you :).<\/p>\n","protected":false},"excerpt":{"rendered":"

    This is the ninth in a 10 part Shop Owner Bootcamp series counting down to black friday. 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