{"id":18276,"date":"2014-10-10T16:17:42","date_gmt":"2014-10-10T16:17:42","guid":{"rendered":"http:\/\/www.shapeways.com\/blog\/?p=18276"},"modified":"2017-04-17T12:26:09","modified_gmt":"2017-04-17T16:26:09","slug":"five-reasons-you-should-tag-your-3d-prints","status":"publish","type":"post","link":"https:\/\/www.shapeways.com\/blog\/five-reasons-you-should-tag-your-3d-prints","title":{"rendered":"Shop Owner Bootcamp: Five Reasons You Should Tag Your 3D Prints"},"content":{"rendered":"<p>This is the fourth in a 10 part bootcamp series counting down to Black Friday. We&#8217;ve covered <a href=\"https:\/\/www.shapeways.com\/blog\/archives\/17900-shop-owner-bootcamp-build-your-3d-printing-reputation.html\" target=\"_blank\">reputation<\/a>, <a href=\"https:\/\/www.shapeways.com\/blog\/archives\/18005-shop-owner-bootcamp-the-importance-of-taking-photos-of-3d-printed-products.html\" target=\"_blank\">photography<\/a> and <a href=\"https:\/\/www.shapeways.com\/blog\/archives\/18151-shop-owner-bootcamp-building-your-3d-printing-brand-collection-through-market-research.html\" target=\"_blank\">market research<\/a> already and this week we&#8217;re talking about tagging.<\/p>\n<p>How is your work currently being discovered? There are now millions of models on Shapeways, and the best way to stand out from the crowd (aside from photographs of your great products and collections) and be discovered by shoppers is by tagging your products properly. Yes, it can\u00a0be monotonous, but it is literally how we and others discover many of you. Since the tag is a plus sign, there was no more fitting lead image here than Lucas Goossen&#8217;s <a href=\"https:\/\/www.shapeways.com\/model\/1272467\/solid-plus-pendant.html?materialId=83\" target=\"_blank\">Solid Plus Pendant<\/a>.<\/p>\n<p><a href=\"https:\/\/www.shapeways.com\/model\/1272467\/solid-plus-pendant.html?materialId=83\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-18282\" alt=\"LucasPlusPendant\" src=\"https:\/\/www.shapeways.com\/blog\/wp-content\/uploads\/2014\/10\/LucasPlusPendant.jpg\" width=\"625\" height=\"465\" data-wp-pid=\"18282\" srcset=\"https:\/\/www.shapeways.com\/blog\/wp-content\/uploads\/2014\/10\/LucasPlusPendant.jpg 625w, https:\/\/www.shapeways.com\/blog\/wp-content\/uploads\/2014\/10\/LucasPlusPendant-362x270.jpg 362w\" sizes=\"auto, (max-width: 625px) 100vw, 625px\" \/><\/a><\/p>\n<p><strong style=\"line-height: 1.714285714; font-size: 1rem;\"><span style=\"text-decoration: underline;\">Here are five reasons taking the time to tag your models is worth it:<\/span><\/strong><\/p>\n<p><strong>Tags Equate to More Sales Through Organic Search (aka SEO)<\/strong> &#8211; Tag words help your products get found on and off our site. The more people that find you organically, the more &#8220;popular&#8221; your products become in our search engine, leading to greater sales. For example, when I search &#8220;Drone&#8221; Shapie <a href=\"https:\/\/www.shapeways.com\/designer\/maikelsdesign?li=pb\" target=\"_blank\">MaikelsDesigns<\/a> takes the top spot.<\/p>\n<p><a href=\"https:\/\/www.shapeways.com\/model\/1082710\/x1-pitch-control-lever.html?materialId=6\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-18284\" alt=\"Drone copy\" src=\"https:\/\/www.shapeways.com\/blog\/wp-content\/uploads\/2014\/10\/Drone-copy.jpg\" width=\"625\" height=\"336\" data-wp-pid=\"18284\" \/><\/a><\/p>\n<p><strong>Niche\u00a0Communities\u00a0Have a Home on Shapeways<\/strong>\u00a0&#8211; the products that are most unique are often the most successful on Shapeways. Products that fulfill needs not met by other markets. The search terms on our site are always very specific. Think about the words your target audiences uses and would use to search for you and be sure to include them. When shoppers view products like yours, they often are served your products in the &#8220;related items.&#8221; Looking at the Pitch Control Lever of Maikel&#8217;s above, Shapie shoppers are served products from four related drone mod designers:<\/p>\n<p><a href=\"https:\/\/www.shapeways.com\/blog\/wp-content\/uploads\/2014\/10\/Screen-Shot-2014-10-10-at-12.10.49-PM.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-18285\" alt=\"Screen Shot 2014-10-10 at 12.10.49 PM\" src=\"https:\/\/www.shapeways.com\/blog\/wp-content\/uploads\/2014\/10\/Screen-Shot-2014-10-10-at-12.10.49-PM.png\" width=\"351\" height=\"384\" data-wp-pid=\"18285\" \/><\/a><\/p>\n<p><strong>Trending Tags Lead to New Shopping Hubs- <\/strong>We&#8217;ve built awesome features now that allow us to create tag pages. Connect with people who model similar things in our interest groups forum and come up with a shared model tag. Share the tags on social media so shoppers (and us) can easily spot them. You can always post in &#8220;feature this&#8221; on our forums, include the tag you &amp; others are using, and we&#8217;ll direct shoppers looking for products like yours straight to you! Here&#8217;s an example of the DJI Phantom Niche Hub:<\/p>\n<p><a href=\"https:\/\/www.shapeways.com\/blog\/wp-content\/uploads\/2014\/10\/DronesPage.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-18280\" alt=\"DronesPage\" src=\"https:\/\/www.shapeways.com\/blog\/wp-content\/uploads\/2014\/10\/DronesPage.png\" width=\"625\" height=\"227\" data-wp-pid=\"18280\" \/><\/a><\/p>\n<p><strong>Tags are Often How We Curate our Newsletter &amp; Homepage-<\/strong> Wonder how we pick the products on our homepage? Aside from catching them in feature this, we find them by searching key terms. Recently we searched &#8220;space&#8221; for our space themed newsletter and &#8220;pumpkin&#8221; for fall finds. Thinking about seasons and holidays your work may be popular at is a great way to get extra eyes on your products.<\/p>\n<p><a href=\"https:\/\/www.shapeways.com\/blog\/wp-content\/uploads\/2014\/10\/Screen-Shot-2014-10-10-at-11.57.10-AM.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-18281\" alt=\"Screen Shot 2014-10-10 at 11.57.10 AM\" src=\"https:\/\/www.shapeways.com\/blog\/wp-content\/uploads\/2014\/10\/Screen-Shot-2014-10-10-at-11.57.10-AM.png\" width=\"561\" height=\"262\" data-wp-pid=\"18281\" \/><\/a><\/p>\n<p><strong>There is a Higher Chance Your Products Will Get Advertised if They are Tagged Properly-<\/strong> Tags can lead to your products being featured in our retargeting and Ad Words campaigns. Not only does properly tagging benefit you through the promotions we run, the models we feature, and relevant surfacing based on customer searches, it can even get you advertised courtesy of Shapeways.<\/p>\n<p><strong>Bonus:<\/strong> Tagging is also a way to sort through your shop inventory!<\/p>\n<p>The best time to test tags is the holidays. Apply your learnings from google analytics, monitor which of your products get the most hits and optimize your collection&#8217;s tags based on that data. It&#8217;s great for your sales and makes our curation easier. Remember, we generally only feature products with photos, and tag those beautiful creations so they can be found by the whole Shapie community.<\/p>\n<p>What tags do you wish had a more prominent home on Shapeways?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This is the fourth in a 10 part bootcamp series counting down to Black Friday. We&#8217;ve covered reputation, photography and&#8230;<\/p>\n","protected":false},"author":39,"featured_media":18282,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[489,481,478],"tags":[534,886,888,885,487,811,884,887,479],"class_list":["post-18276","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-products-and-design","category-shapeways","category-community","tag-3d-print","tag-organic-search","tag-product-discovery","tag-seo","tag-11-shop-owner","tag-shop-owner-bootcamp","tag-tag","tag-traffic","tag-3-tutorials"],"thumbnail":"https:\/\/www.shapeways.com\/blog\/wp-content\/uploads\/2014\/10\/LucasPlusPendant.jpg","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.9 (Yoast SEO v23.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Shop Owner Bootcamp: Five Reasons You Should Tag Your 3D Prints - Shapeways Blog<\/title>\n<meta name=\"description\" content=\"This is the fourth in a 10 part bootcamp series counting down to Black Friday. 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