What would you give to glimpse the invisible? Guy McCann has given his career to it — but he’s held on to his sense of humor. As a total sucker for puns, I fell in love with the intricate, gorgeous designs in his 3D Body Jewelry and Academic Gift Products shop. Especially when he asks, “Have you ever wanted to give a colleague, friend, or loved one ‘a piece of your mind?’ Well, now you can! Choose your thought (and mood) with one of our Brain Mood Gifts.“
Guy is a tenured professor of the Physical Sciences and has always been fascinated by the hidden beauty of nature. For fifteen years, he was the director of an electron microscope imaging laboratory at the University of Pennsylvania — where every day they worked to glimpse the 3D structures of nature that were invisible and smaller than the wavelengths of light! He points to his pioneering work in the field of 3D electron imaging, capturing never-before-seen structures in nature, as what’s guided his life for the past twenty-five years.
What led you to make the leap from 3D electron imaging to designing jewelry? I love that you took a literal approach to giving someone a piece of your mind, by the way.
It was more of an organic artistic growth rather than a leap. The hidden beauty of nature within us has been a focus of my life for over forty years. In the 1960s, electron microscopes gave us our first chance to glimpse the invisible. In the 1980s, computers were linked and now we could create digital 3D CAD rendered screen images. With the advent of 3D printing, an entirely new medium opened to the teaching industry. Initially, I was designing special 3D models for teaching purposes on body parts that are hard to visualize without anatomy. Boring indeed, however, 3D printing rekindled my artistic love of human symmetry and a desire to create something new and unique. Hence a product line of 3D Body Jewelry and Academic Gifts. My inspiration is our slogan “The invisible beauty of Nature made visible — and printable.”
A second principle in my design of pendants is that I seek to express the duality of our hidden nature by making creations that can be displayed and worn forward or reversed — revealing our yin and yang — whenever I see the possibility in the structure. The Fear Monitor Lobe Neurons is also shown in its two display positions, for example.
Do you see a specific type of customer frequenting your shop? Do you see a trend of medical or psychology students buying these pendants, perhaps?
Yes, I see the academically inclined to be much more interested than “regular” jewelry buyers. If I continue to market correctly, I want to direct it towards women of all ages, with specializations in the Academic, Executive, and Professional worlds. I want to see a trend of medical, psychological, and every other academic field: they are my primary market. My view is that this “Academic, Executive, and Professional” field is an overlooked market. What do you give an egghead in medicine like an otolaryngologist for a birthday gift? (That would be Ear Nose and Throat doctors to the rest of us.) How about some nose bones together as an aesthetic desk paperweight gift? Ridiculous to ordinary people. But these people have spent at least eight years of their life studying these beautiful bones hidden inside our nose! What do you give to the tens of thousands of medical students who graduate every year as a graduation gifts?
I would bet that some of your customers really relate to your products on a deeper level than simply buying it because they like the aesthetic. I could imagine someone buying the Fear Monitor Lobe Neurons as a reminder to conquer a fear, for example.
Yes, your example of emotions connected to the given product, as fear in Fear Monitor Lobe pendant, is exactly the type of consumer interplay I am receiving and seeking. I have a polished sterling silver pendant, “Emotion Control Center.” Some people have purchased it to say and show that they have control over their emotional center. The “Consciousness” pendant is endless in its emotional appeal and it possesses an elegance of design completely hidden from the ordinary world of objects, bringing forth new visions of natural beauty.
Check out Guy’s creations for yourself — his shop is perfect proof that beauty really is on the inside.