Structured, minimal, and personalized are just a few words that describe ALEPHba jewelry. ALEPHba was created by an architect and a scientist who both needed to find a perfect present for a mutual friend. The initial ring transformed into an entire collection and with that, the team grew twofold. ALEPHAba now includes Morteza, Kylee, Tommaso, and Efthymia. We were lucky to get a chance to speak with Morteza and the team this week about their experience opening ALEPHba and where they see the brand heading.
The ALEPHba team includes Morteza, Kylee, Tommaso, and Efthymia. How did you all come together to create ALEPHba?
I think it started about a year ago when Efthymia and I wanted to get a gift for a common friend and I remember I just had heard of Shapeways at the time and I really wanted to try it out. I work as an architectural designer in New York and because of that I’m fairly familiar with 3D printing and 3D software in general. So we quickly modeled what we could now call ALEPHba’s first prototype ring, and that was about it. It was only after that first prototype was very well-received in the design community that we thought of making ALEPHba jewelry a thing.
I was very lucky to have such talented friends like Kylee and Tomasso who offered their help to make ALEPHba become a reality. Both of them bring a lot of new ideas to the table and helping us grow as a brand. It’s a new experience for all of us, and what’s important is that each of us learns something new along the way.
Your ring designs are elegantly minimal and personalized. Where did the inspiration for the core design come from?
What really inspired us in the first place was the alphabet itself, the fact that so many words with so much meaning come from putting a limited number of letters in a specific order.
We wanted to make a collection that is not just about the jewelry piece itself, but rather about the person who’s wearing it. We designed each letter of the alphabet elegantly to both stand on its own as a unique piece and complement others when paired in endless combinations.
Our work is an expression of alphabet in a three dimensional form, similar to the art of calligraphy that is the expression of alphabet in two dimensions.
Your shop is beautiful, complete with custom renders and photos. What is your process for creating these designs and the overall brand? Does each member focus on a different feature?
One of the main goals we had launching the new collection of ALEPHba jewelry and the new website was to focus on building a brand identity, and all of us contributed to envisioning what that is. Beautiful renderings and accurate photos are an essential part of this effort. Another option we wanted to make sure we give our customers was sizing.
We knew the combination of different sizes and different letters of alphabet would be plenty. So we took advantage of parametric design tools to expedite production of different options and sizes.
The sizing chart you have created is not only beautiful but functional. Could you tell us a bit why you found a need to create it?
Our size guide is part of a bigger effort we made in making the online shopping experience for jewelry a bit easier.
We knew that the fit is extremely important for a person buying a ring or bracelet, but unfortunately there’s a gap between the customer and the physical product in online shopping experience. We wanted to help bridge that gap with our size guide.
We designed it to be beautiful and serve a purpose. It is made in the form of a bracelet so it can be worn like one. On the surface, there are ten circular holes, each representing a ring size. You can find your ring size by trying each of the holes around your finger until one fits perfectly. That would be your ring size.
Our collection currently only includes rings, but we are already working on bracelets and other items. The size guide can also help finding your bracelet size. Just wear the piece around your wrist as you would with any cuff bracelets. If it’s a good fit, then your bracelet size is Medium. If you find it very loose around your wrist, you’re probably a Small. But if the fit is too tight, you should probably go with the Large.
Shapeways’ inexpensive option for plastic prints and quick turnaround was a key factor for us deciding to make something like this. We’re hoping the turnaround time is even shorter in the future.
Looking forward, where is ALEPHba headed?
We’re very excited to launch our new website that’s integrated with Shapeways and see what the reaction is from the community.
3D printing has a lot of potential in jewelry design, and we’re happy to be part of this movement. We are already working on adding new products to our collection and have a lot of cool ideas that our fans should expect to hear about on our Instagram and Twitter.
We would really love to get more engaged with our customers and hear what they think and how we can improve our products.
We are working on setting up a small pop-up store in Brooklyn with samples of our products to engage with more people and give them a chance to see and try the products for themselves.