Mass Customization Within Facebook

Charmed by Ingrid Anne

Ingrid Anne’s Charmed jewelry may be the first mass customization configurator to be embedded into Facebook. Powered by Treehouse Logic the configurator makes it possible to design your own necklace by specifying the type and length of chain, a selections of gems, silver and gold charms that you can place center left or right. The necklaces start at $15 and charms range from $5 up, so for $20 (and $3 shipping) you can have a personalized piece delivered to your door.  The transaction is handled back on Ingrid Anne’s Charmed site, not within Facebook but I am sure it is only a matter of time before we start seeing this kind of configurator with ecommerce embedded into Facebook.

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