I have a jewelry business. You have a jewelry business. We all have a jewelry business.
With the broadening of e-commerce retail channels and the lowered barriers of entry to designing and producing unique, beautiful jewelry, the independent jewelry business is having a moment. It’s now seemingly easier than ever to start a jewelry brand, open an online shop on the Shapeways marketplace, Etsy, Shopify, or elsewhere, and sell your product to a global audience.
We will be helping you to think about your jewelry business as just that: a business.
If you’re reading this, there’s a good chance you’ve already done these things. If you’re reading this, there’s also a good chance that you’re making less money than you thought you would for your time and efforts.
The fact is that the jewelry industry is saturated: there are tons of talented jewelry designers creating tons of beautiful objects. However, there are far fewer of those designers with the business acumen and know-how to run truly profitable — and financially viable — businesses. In this series, we hope to make you part of that minority.
Over the next several weeks, we will be helping you to think about your jewelry business as just that: a business. This collection of videos and tutorials will focus on helping you to think bigger, to speed your growth momentum, and to introduce you to business strategies which are vital to your success in this industry.
The series we will cover topics including:
Wholesalers and stockists
Linesheets and sales outreach
Entrepreneurial negotiation tactics
Contracts, pricing, and legal considerations
Stay tuned for our first installment, where we’ll dive into the world of wholesale, why it can be a critical catalyst to growth, and how to take your first steps in it as a business
About the authors:
Ross Keong is a Strategic Sales Manager specializing in growth development for B2B users in the industries of jewelry, fashion, art, and design.
Virginia Gordon is the US Jewelry Community Manager, helping designers build a successful jewelry business using Shapeways and 3D printing