Shapeways, The Community

Price increase of $20 on the BrandingIrons

We have reduced the prices once more, check it out here.

We’ve increased the price of the Text BrandingIron and the Logo BrandingIron by $20. A customized 3D printed branding iron will now cost you $45 (28 Euros) including shipping and VAT if you live in the European Union and $38 including shipping if you do not. So depending on where you live it will now cost you $45 or $38 to get your words; your 2D design, logo or image turned into a mini-3D printed-Stainless Steel Branding Iron. 

So why did we increase the price of the BrandingIron? We are simply exhibiting expected behavior for a monopolist. After conquering and dominating the customizable 3D printing mini-branding iron market we of course will raise prices. Just kidding, but the real reason might be more interesting.

One of the truly special things about Shapeways is that we believe that it is our task to democratize manufacturing. We believe that we have the opportunity to provide anyone, anywhere with manufacturing capability. The steps we take, each day, slowly but surely walk towards that goal chiefly consist of us making Shapeways more affordable and more inspiring for our community.

Inspiration is why we develop things such as the BrandingIron. It is meant as a demonstration of what can be done, a new direction, a hint, a trigger for many other designs by our community. Our willingness to earn less than any other company, our scale and our ability to optimize the processes we use better than any other company mean that we can keep costs low. This means that more people can make more stuff. Rinse, repeat.

Thanks to Boing Boing, Wired, Make, many other blogs and people on Twitter (thank you all!)the BrandingIron became a hit. At the ridiculously low price it was at, the product helps spread the word for Shapeways. We now believe that we can use the success of the BrandingIron to in fact subsidize our community rather than offer it at the same low prices as everything else on the site. So we put $20 on top of each BrandingIron so we can build new software and buy more 3D printers. We’re also curious to see how this affects demand and to what extent people will be less willing to buy them now. What is the ideal price point for a BrandingIron? How much will you pay to have your logo turned into 3D printed metal? How much is a ‘fun idea’ an ‘edgy’ concept? How much does unique cost?

I’d also like to thank everyone that was so concerned with the legal aspects of this. I would also like to reiterate that the objects brought from Shapeways are only for decorative purposes and they are not suited for any other purpose. We wouldn’t like to go looking for the edge of the envelope only to find a paper cut.   

Note to self: Digg bait still not working 

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