Marc Ecko’s 3D Printed Label for Beck’s

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Beck’s “Live Beyond Labels” project has launched their 2013 edition bottles. They invited six artists to design the labels for 13.2 million bottles, creating the world’s largest stage for artists. One of the artists they invited was Marc Ecko, who thought that an interesting way to approach the constraints of a flat label was to first 3D model and print it. He printed it using Shapeways and came to the LIC Factory to break out and clean his model. Watch it all in the video below! 

What other brands do you think could leverage Shapeways 3D Printing technology to be more innovative? Sound off in the comments. Oh, and while you’re at it, subscribe to our YouTube Channel :)


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  1. Alex Friderici

    I would love to have a chewy metal center for my *Day of the Dead* Nesting doll!

    I’m not sure if this model qualifies but I am under the impression it would print as premium Silver so here goes!

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  2. Magic

    I reduced my markup to less than $2 on those two models for Gold Plated Brass:
    – New Dod Earings at $14.90:
    – Mini D4 shell Pendant at $12.90:
    I will receive them – in Gold Plated Brass – on August 16th, but I guess they would be also suitable for this new (and mysterious) metal material. ;-)

  3. Alex Maund

    I really think that the following design would look exceptionally good in a high detail metal, even though the design is relatively simple (a dice) the metal will really make the geometry and sharp edges stand out and sparkle, as well as giving the design a great look of luxury with the value of the metal and simplicity of the design:

    If the new metal is high resolution, I can also scale down and modify my ship in a bottle design into a pendant:

  4. Kai Bracher

    Hy there,
    once again i´m throwin in my Chess Set “TOILET CHESS” for a weekend competition.
    This time it´s finished and up for sale to the public.

    I really would love to see the whole chess set printed in gold plated brass.
    But I guess, that might be to much. So I´m being modest and suggest:

    and maybe THE ROOK:

    and of course, THE BISHOP would be nice:
    and maybe the NEWSPAPER READER:
    and the QUEEN:
    … and the Knight….. and the Phoner…. and the Multitasker…

    Well, the King alone would be pretty cool.

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