Marc Ecko’s 3D Printed Label for Beck’s

Beck’s “Live Beyond Labels” project has launched their 2013 edition bottles. They invited six artists to design the labels for 13.2 million bottles, creating the world’s largest stage for artists. One of the artists they invited was Marc Ecko, who thought that an interesting way to approach the constraints of a flat label was to first 3D model and print it. He printed it using Shapeways and came to the LIC Factory to break out and clean his model. Watch it all in the video below! 

What other brands do you think could leverage Shapeways 3D Printing technology to be more innovative? Sound off in the comments. Oh, and while you’re at it, subscribe to our YouTube Channel :). 

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