About six months ago, actor Norman Reedus came to our offices to get scanned. We couldn’t say much at the time (which was incredibly hard) but now we’re pleased to be able to let you know that Shapeways had a part in the new JiHAE music video “It Just Feels.”
The music video was directed by film director Agnieszka Wojtowicz-Vosloo, with words and music by Leonard Cohen, Dave Stewart and JiHAE. Agnieszka came up with the amazing mask concept for the video and worked with designer and shop owner, Melissa Ng of Lumecluster, to create five masks for the music video – one for the artist and four for Norman.
What an amazing opportunity, right? Well, the only catch was that they all needed to be designed and printed in just three weeks. Anyone familiar with 3D printing knows that the process can take a little time, so Melissa was definitely up against a crazy deadline. Being the pro she is, she tackled the challenge with grace and created amazing masks that are featured in the music video.
Below are a few excerpts from a piece Melissa wrote on her blog Lumecluster. Definitely check out the full piece to learn more about her process (and what she did when the deadline turned from three weeks to three days!).
“This was a new challenge I wasn’t sure I was ready for. I also still felt like a newbie since I only spent a few months learning how to 3D model in Blender and was active in the 3D printing world for a little over 10 months. All I kept thinking was, “This is impossible for me. I can’t do this.”
“One mask down, four more to go. We’ve got time, right? Wrong.
A few days after Thanksgiving, Agnieszka told me the bad news. It turned out we only had THREE DAYS to complete the four masks for Norman Reedus (not counting the days required for 3D printing).”
“The second day, after endless Skype conversations and iterations with Agnieszka, I finally pulled together some skin texture mockups for the four masks. While we were making good progress, there was one big problem…we still didn’t have Norman’s measurements.
On the third day, the four masks were only 50% complete and we needed Shapeways to start 3D printing them the next morning. We only had one shot.
There was no time to waste. Agnieszka knew what she needed and she was trusting me to help bring this vision to life.
JiHAE also miraculously managed to bring Norman into the Shapeways office (despite his crazy schedule). Soon enough, Savannah got me the 3D scans and photos I needed to ensure these masks would fit and match his skin tone. Again, the scan wasn’t super clean but it helped me correct my measurements on Norman’s masks.”
“Within about two weeks, I had grown immensely and learned more than I could have imagined when it came to building skill, trusting myself, and trusting others. Shapeways also really came through for me and I can’t thank them enough.
Learning to love (and overcome) the challenge comes down to whether or not you are willing to identify and strengthen your weak foundations. In the end, dreams thrive or crumble depending on how far you choose to venture out of your comfort zone.”
Congratulations on such amazing designs, Melissa! We just love the concept that Agnieszka created and are so happy we were able to help you both with that vision. To read her full account on the process make sure to check out her site.