We’re excited to announce today that Target is the first major retailer to embark on 3D printing with Shapeways, debuting an exclusive holiday collection of customizable charms, rings and ornaments in the Target Shapeways Shop.
Shapeways and Target share a philosophy of making great design available for all, whether you know how to 3D model or prefer to tweak and tinker. You can choose from over 150 exclusive, one-of-a-kind products created by Target’s design team. The best part? You can personalize your product, from the material to color to engraving. The keepsakes can be shipped anywhere in the U.S. and can be purchased for as low as $7.99, so you can find and create the perfect gift at any price point.
This partnership marks big steps for the 3D printing industry, helping people see the amazing benefits of technology and create more easily:
- Target’s products can be easily customized, making getting what you want even easier. Like other customization and DIY tools we offer, this marks a big step in giving everyone the ability to design their own product.
- 3D printing is proving to be a viable option for product development across all stages, for independent designers to larger teams. Moving beyond prototyping, the Target at Shapeways Shop features finished 3D printed products in materials including Steel and Silver.
- Target’s designs are being displayed side by side with those of our vibrant community. This highlights just how talented our community is and the amazing products that are made every single day through 3D printing.
In order to create customizable products, Target is using ShapeJS, a developer tool we launched earlier this year that makes adding your personal touch to products even easier. Using this technology, Target enables you to “be the designer,” truly styling products without having to open up CAD. If you’re interested in using ShapeJS to customize products, try it out here.
Our goal has always been to make 3D printing more accessible and affordable, and we’re thrilled to partner with Target to make this possible for more people this holiday season.