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Many of you have asked for advice on tracking your traffic and leveraging Google Analytics in your Shapeways Shop. Conveniently, when I asked our staff if they had any super powers in addition to their job description at Shapeways, Brad (below with his beautiful wife), expressed his love of analytics. I was elated to hear his insights and pro tips, and I'm sure you will be to! Today we have Part One of his Google Analytics series. Enjoy!
Part One: Learn More About Your Customers with Google Analytics
One of the most important aspects of designing great products is understanding the customers that show enough interest to take a look. Who are they? Where are they from? Are they buying? If not, why not? Shapeways supports Google Analytics, a tool to analyze who is visiting your shop, which can help you answer these questions.
Sign Up for Google AnalyticsTo get started, you’ll need to sign up for a Google Analytics account. If you already have a Gmail account, this is incredibly easy.
You now have a Google Analytics account for your shop! For future reference, you can always access your account at: www.google.com/analytics
Add your Google Analytics Information to Shapeways
Now that you’ve got a Google Analytics account, you can start gathering data each time someone visits your shop. If you don’t yet have a Shapeways shop, we’ve got a tutorial for that: how to open a Shapeways shop.
Visit your Shop Settings page
Paste your Tracking ID into the box labeled Google Analytics. It should follow the format: UA-######-#. (For example, mine is `UA-44666321-1`)
Click Save to save your changes.
Important: Tracking with Google Analytics only begins once the code has been placed on your page. It will not magically fill in old data from your shop, so start tracking as soon as possible!