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Marketing your Shop and Products

  1. Add some photos.

    One good photo with a clean white background is worth a thousand words. If you have great photos, it makes it easier for us to feature you in the category pages or on the homepage. You ideally want three types of images: a close up, a photo showing scale and one showing the product in use, showing some context. Check out our tutorial on taking good photos for more details. And remember, show the best photo as the first photo! This is what will appear in galleries and search.

  2. Select two categories to describe your product.

    These are important so people can find your product. If its a ring, select “Jewelry” for the first category and “Rings” for the second. That narrows their search down and helps them find your product faster.

  3. Edit your description.

    Beyond just describing your product, this is the place to tell your products story. What is it? What does it do? Why did you make it? What was the inspiration? Was it designed for someone? So much of gift giving is about the story you tell to the recipient, and the authenticity of a unique product carries much more value than a mass produced item. So help gift givers tell the story of your product by putting it in the description.

  4. Select Materials.

    To select materials for your product, just check materials in the sidebar. There are three things to keep in mind: design with the material in mind, use images that reflect the material options, and less is more. Research has shown that customers can get overwhelmed with too many choices. So use your judgement and prune the material choices for your product. It's your design, so you dictate the options. Iphone cases don't make sense in ceramics, and jewelry looks great in silver. When you make the material selections, ask yourself three things: Does my design meet the design rules for this material? Would this product make sense in this material? Do I have all materials selected still? If so, can I help customers decide by limiting the choices?

  5. Set your markup!

    This is the fun part, where you decide how much money you want to make on your product. Once again, less is more. A wise man once said, its better to have a thin slice of a large pie than a large slice of a small pie. This means with a smaller markup, you're more likely to sell more products, and make more money than by selling fewer, more expensive products.

  6. Make money!

    Now you can keep on doing what you do best: designing. We will take care of ordering, payments, production, customer service and shipping. Every time somebody buys a model from your shop, you will earn your markup! Click here to learn how payment works.

Ready to take your shop to the next level?

Check out this 9 Step Program to getting your shop to Pro Level
  1. Master the Basics: Making your shop shine
  2. Function & Form: Which materials for which products?
  3. Discovery: Getting found in search
  4. Personalization: Put a name on it!
  5. Merchandising: Design for the occasion
  6. Promotion: Go where your audience is
  7. Fan Engagement: Put down the bullhorn and have a conversation
  8. Data is your Friend: Statistics, Tracking and Analytics
  9. Pay for Play: An introduction to the advertising world


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