"Continuum" refers to a continuity of vision from design to manufacture to retail. We apply digital technologies to create distinctive bespoke design. We design fashion as software, where a concept is distilled as rulesets and interactions. The process is the product. We believe that the future is an awesome place.
Continuum is part fashion label, part experimental design lab. We seek to define the future of fashion in combining emerging technology and a clear vision for distinctively wearable design.