I'd love it if PLA were available as a material that people could order for products (not just my own prototypes). Here's an example that might be interesting as a test case and that brings up some issues.
Consider this model:
https://www.thingiverse.com/thing:1565383
Thoughts:
* I could imagine having this up in my store and wanting customers to order it in PLA. I have a lot of models of this sort of "fun" type that would do just fine in PLA.
* In my opinion, the feel and handling of this print would actually be better in PLA than in WS&F; it's a small toy and the plastic feel is nice as the pieces move and fit together. Also PLA doesn't get as dirty, is very durable, etc.
* This model prints very well in PLA and in fact is tested in and optimized for printing in PLA, with .15mm layer height. Some of my models are optimized for different layer heights and supports, or even custom settings that would be hard to provide options for in general on your site. If I had the opportunity to provide gcode instead of STL files then I could use those types of settings; not sure if that is available but that's a thought.
* Taking this a bit further, if we are to submit STL files then it would be helpful to know what layer height your printers are set to, and in some cases even the brand of printer, to know if my model will be reliable on that printer. For example I have a model that works well on Rep2 and UM2 printers but not on Afinias; I have other models that the Afinia rocks but that a Fifth-Gen Replicator can't handle, etc. That's an edge case but for hardcore PLA designers this knowledge could be of use.
* For a customer using the 3D Hubs app over on Thingiverse, to order just one of the puzzle sets of this model in PLA would cost approximately $5, plus $5 setup fee - so after the setup fee you can order multiple copies for just $5 each. Notice that this is the price for the customer, after all markups (but before shipping costs).
* To print this same design in WS&F on Shapeways is $26 even before designer markup, which is too pricey for a product like this.
* To print this same design in PLA on Shapeways is $55 (again, no markup), presumably because of the $7.50 per-part fee. Unlike printing in WS&F I can't reduce the number of parts by enclosing in a net (unless I want a lot of supports), so I'm stuck with this fee. If PLA were to be for anything other than prototyping then I would recommend reconsidering the per-part fee structure.
I'm excited at the possibilty of being able to offer some of my models from Thingiverse (thingiverse.com/mathgrrl) on Shapeways, in PLA, at some point. I won't be ordering any prototypes in your current pilot because I have my own 3D printers already, but I am very interested in the possibility of this becoming a material that customers can select for my models at Shapeways.