These aren't shop listing photos, it sounded like most of the images I referenced were the first prints these users received, in the "It Arrived!" section of the forum. Not the 'best of the best' from a large group over time. I think that if somebody ordered a polished model and gets one that looks identical to a raw model, and customer service refuses to admit an error, the designer wouldn't just suck it up and keep trying until they get one that looks like it's been through a polishing process. Service has seen plenty of evidence of the difference between the two models, and I can always send them a link to this thread, or the one on the RPF, or facebook, if they need further clarification.
I hear ya mrnibbles, but I must assume the build layer height hasn't changed over time, and that would be the only printing variable that would change the intensity of the stepping outside of a polish process. The problem is, knowing this is what they call polished, why the heck would anybody order it, as it looks exactly the same as a raw model? Maybe the extra process option they would charge for is to have somebody actually look at the models before they go out and determine whether they look like they've been polished, and if not, to put it (back?) in the tumbler until it comes out with some shine. Some places that's called quality control, and comes standard with your order.
My first skull with the nickel finish clearly went through a tumbler, and wasn't ground by hand. If I give you a rare rib roast and you complain, then i refuse to fix it because it verifiably spent 3 hours in an oven, whether or not the oven was warm, how likely are you to return to my establishment? All that needs to be done by Shapeways is to be sure that all 'polished' models go out with a similar level of wear, not by the number of minutes and seconds spent riding on top of media in a closed drum.