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Re: First try will kill many shops [message #96009 is a reply to message #96006 ] Wed, 13 August 2014 09:18 UTC Go to previous messageGo to next message
avatar HOLDEN8702  is currently offline HOLDEN8702
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Well, "Beta" remains as clear as the "Higgs boson":

I don't know what is for, but it tastes like chicken...
Re: First try will kill many shops [message #96010 is a reply to message #96009 ] Wed, 13 August 2014 09:25 UTC Go to previous messageGo to next message
avatar numarul7  is currently offline numarul7
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HOLDEN8702 wrote on Wed, 13 August 2014 09:18

Well, "Beta" remains as clear as the "Higgs boson":

I don't know what is for, but it tastes like chicken...


Put some wine on the chick ... =)))


numarul7 jewelry and design
Re: First try will kill many shops [message #96040 is a reply to message #95997 ] Wed, 13 August 2014 13:12 UTC Go to previous messageGo to next message
avatar stonysmith  is currently offline stonysmith
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High thin clouds and 75 degrees in DFW this mornin...

@mkroker: technically, you made yourself a guru by contributing 1500+ forum posts <grin>

From the tutorial:
https://www.shapeways.com/tutorials/how-to-use-beta-products
Quote:

3) Add a message to shoppers that succinctly explains why your product is in Beta, which will appear above the "Buy Now" button on your product.


This is what seems to me to be the biggest feature of Beta. This gives a designer the ability to put some text above "Buy Now" button, and second, it gives a place to put some extended notes from the designer for models that "aren't quite right yet".

It also creates a second tab in the comments section. Any comment left while the model is in Beta is separated from the "normal" comments - so that the exchanges you have while iterating a model will have less impact on long term sales.


Patience, Persistance, Politeness - the 3Ps will help us get us to Perfect Printed Products
Re: First try will kill many shops [message #96044 is a reply to message #96007 ] Wed, 13 August 2014 13:42 UTC Go to previous messageGo to next message
avatar wgseligman  is currently offline wgseligman
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Waking up this morning, I'm amused by the question in this thread of whether my shop sales have changed since the update. I can confidently say that my sales are identical from before the update, because zero equals zero.

I don't want to derail the thread into a marketing discussion, so perhaps some of the folks who've managed to get any sales at all would create a marketing topic on this forum, or write a blog post for Shapeways on how they spread the word about their SW shop.
Re: First try will kill many shops [message #96067 is a reply to message #95989 ] Wed, 13 August 2014 15:37 UTC Go to previous messageGo to next message
avatar SavIsSavvy  is currently offline SavIsSavvy
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Quote:

My understanding is that Beta is meant to provide an easy means to ask for customer feedback on unfinished and/or fragile designs (probably in exchange for lower markup) rather than having to write a lengthy explanation on the model page.


Exactly. Beta is an opportunity for new designs or new designers to reach the hands of folks understanding of the iteration and design process. It's a way to refine your product without risking disappointing customers, many of whom are first time Shapeways shoppers. It's a chance to reach an audience that may not to be able to create themselves, but are eager to do some user testing with your models, perhaps helping with your prototyping costs by buying beta versions from you, giving you the feedback you need to make it an even more successful design.

No one has to use Beta if they don't want to :)

@wgseligman, your blog yesterday was great and your jewelry is awesome- let's keep this chat going in the new Marketing thread I just started for us all.



Savannah, your Shop Owner Coach/Global Community Manager
Re: **UPDATE: NOW LIVE!! **First To Try & Beta Products** [message #96081 is a reply to message #95859 ] Wed, 13 August 2014 16:42 UTC Go to previous messageGo to next message
avatar SavIsSavvy  is currently offline SavIsSavvy
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Quote:

Then this means that a previously flagged model as "product" go ever to be printed, even if the printing team break it a thousand times to print one complete model. Isn't it?

And in this case, after this disaster, does the model loose the "product" flag?


Let me make sure I understand your question @HOLDEN8702:

You're asking, if a previously deemed printable "product" is changed and transitions to FTT, and what point does it become a product again?

To clarify, this is how your product graduates from First To Try to "Product"
- It prints with an 80% success rate or above. This helps us to ensure that your customer will receive a satisfactory product.

Products will stay in First To Try until they can be printed with this level of success.

And just to be clear, the 3DP team does their very best never to damage your models. If they cannot survive the process that you've outlined based on your material selection (i.e. polishing) we will keep them in FTT until they can make it through successfully.

Please let me know if I've misunderstood your question at all :)


Savannah, your Shop Owner Coach/Global Community Manager
Re: **UPDATE: NOW LIVE!! **First To Try & Beta Products** [message #96087 is a reply to message #96081 ] Wed, 13 August 2014 17:01 UTC Go to previous messageGo to next message
avatar HOLDEN8702  is currently offline HOLDEN8702
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SavIsSavvy wrote on Wed, 13 August 2014 16:42

....
- It prints with an 80% success rate or above. This helps us to ensure that your customer will receive a satisfactory product. ...


Yes. But my question is that if after that 80% sucess rate it go down in subsequent printings, we can say, to 45%, does it loose its "product" status?

And I don't know about the 3dp team, but models printed at 100% rate in Eindhoven have been rejected in New York for "breaking in process" reasons...

but the "one in a million" was a tank model rejected in New York (the gun was breaking in process) but two days after that WAS SUCESSFULLY ordered and printed in Eindhoven! I'm not talking about a fixed model, I'm talking about the same unfixed rejected model that an hungarian customer had in his chart!

Thank you for your reply, Savannah, and best regards from the sunny Spain.

Luis
Re: **UPDATE: NOW LIVE!! **First To Try & Beta Products** [message #96094 is a reply to message #96087 ] Wed, 13 August 2014 17:46 UTC Go to previous messageGo to next message
avatar SavIsSavvy  is currently offline SavIsSavvy
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Quote:

But my question is that if after that 80% sucess rate it go down in subsequent printings, we can say, to 45%, does it loose its "product" status?


Ahh yes now I see where you're going, thanks @HOLDEN8702 :)

Indeed, if printability drops to below 80% at any time, it shifts from "product" back to "First to Try"

I am genuinely sorry to hear about your rejections experience. It was the focus of many teams the first half of this year and I'm compelled to ask, when did you have this experience? By exposing printability stats across our company and community, we are hoping to eliminate all confusing model rejections and make the process as standardized as humanly possible :). Always good to remember a human is checking your models, and in the event of irregularity, we're always willing to look into it. We have greatly improved this process the last few months, and hopefully these stories will be things of Shapeways past before long. I hope that your Hungarian shopper ended up getting the product, too!

Let me know how else I can help, always.

Best regards from here, in rainy, smelly New York City. Would love to trade you for some of that Spanish sun today :D


Savannah, your Shop Owner Coach/Global Community Manager
Re: **UPDATE: NOW LIVE!! **First To Try & Beta Products** [message #96099 is a reply to message #96094 ] Wed, 13 August 2014 18:11 UTC Go to previous messageGo to next message
avatar HOLDEN8702  is currently offline HOLDEN8702
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SavIsSavvy wrote on Wed, 13 August 2014 17:46

......

Indeed, if printability drops to below 80% at any time, it shifts from "product" back to "First to Try"

I am genuinely sorry to hear about your rejections experience.....

... Would love to trade you for some of that Spanish sun today :D


Then if a "Product" can return to "First to Fail", It don't deserve to waste money printing a test model.

The "One in a million" rejection was this may, 2014. Customer Team was informed of it (God bless the patience and kindness of these People!).

This was the model

https://www.shapeways.com/model/1927707/1-115-hungarian-41m- turan-ii-basic.html?materialId=6

And It was fixed as the rejection inform asked after being sucessfully printed in Eindhoven.

My rejections experience is so sad to be told, as the multiple experience of many designers. The saddest thing is that we (designers and shapeways) have lost many potential customers in the way.

I wish to can share the sun, the weather and the beach of my Country with all of you. All of that and much more is here, and there's enough for every friend who wants to come!

Best regards

Luis
Re: **UPDATE: NOW LIVE!! **First To Try & Beta Products** [message #96103 is a reply to message #96099 ] Wed, 13 August 2014 18:32 UTC Go to previous messageGo to next message
avatar SavIsSavvy  is currently offline SavIsSavvy
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Quote:

Then if a "Product" can return to "First to Fail", It don't deserve to waste money printing a test model.



In theory, if one is following our design guidelines, this should never be a problem. So we hope by ordering your first test print, you succeed and your product becomes a formal "product." I hear you though, when you say the risk could be a big deterrent.

I'm happy that customer service was able to work with you on the issue and that the customer got their model! We may not be perfect, but we are always willing to work with you to make every situation as good as it can be. We hope to see these stories continue to decrease over time, and I can tell you based on our internal stats, this incident rate has dropped significantly. Thank you for all the detail, its always good to get a feel for the factors that create this unfortunate situations. Your feedback helps a lot!

You're making it sound like paradise over there. I think we need a company offsite in Spain. :D

Since we've been chatting however, the sun has returned to NYC- I think we've got you to thank!


Savannah, your Shop Owner Coach/Global Community Manager
Re: First try will kill many shops [message #96134 is a reply to message #96040 ] Wed, 13 August 2014 22:38 UTC Go to previous messageGo to next message
avatar stannum  is currently offline stannum
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stonysmith wrote on Wed, 13 August 2014 13:12

@mkroker: technically, you made yourself a guru by contributing 1500+ forum posts <grin>

No more Guru Members. 1200 or so seems enough anyway, based in someone else, probably 1000 (guess: Junior Member 30-40 Member 100 Senior Member 1000 Shapie Expert).

HOLDEN8702 wrote on Wed, 13 August 2014 17:01

and best regards from the sunny Spain.

You clock is giving you away, you are in the cloudy United Kingdom. ^_^

[Updated on: Wed, 13 August 2014 22:43 UTC]

Re: **UPDATE: NOW LIVE!! **First To Try & Beta Products** [message #96135 is a reply to message #96103 ] Wed, 13 August 2014 22:49 UTC Go to previous messageGo to next message
avatar FabMeJewelry  is currently offline FabMeJewelry
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Ok at first I was very unpleased with the idea of First To Try but I had to look at it from a different perspective to be able to get past this.

Alsmost every product you can find in professional stores today has been tested and multiple prototypes have been made before it went up for sale, I am very happy with that.
I own a HP laptop that is working hard for the last 5 years, they didn't tell me it was experimental so I expect it to last and endure regular use.

Here at Shapeways we all have the chance to skip some very pricy stages of putting a product in the market, and come up with exciting, never seen before products. Most of the customers that buy products are probably regular people that know of 3D printing but when they see a picture of a cool product they want to get just that and not a rejection.

Some rejections are the designers fault and in some cases there is Shapeways to blame, sometimes things that seem possible are just not fit for global distribution. Anyway, we all together have to make sure that the customer is happy first. If you could buy a prototype material of shoes or a new smartphone made in the future would you be the First To Try ? I probably would if it's affordable.

Don't misunderstand me I still have some thoughts about this but we just have to revise our strategy and see how this works out, I'm happy that Shapeways has listened to the community and tries to resolve the rejection problems but we have to do our best to avoid them aswell. I always try to use the lowest amount of material possible to reduce cost but maybe thats not worth it(I always order them to check if they're stong enoug in every material, I have a lot of not sellable products and private rejections that never go online)

I think we need to get a page in the shop section with frequently asked questions about this with all the answers we need to fully understand the process of this, or does every shop owner follow the forums ?

***sorry for any typos (smartphone;)

[Updated on: Wed, 13 August 2014 22:54 UTC]


Wesley Günter - FabMeJewelry.com - Set a course, for the future !
Re: **UPDATE: NOW LIVE!! **First To Try & Beta Products** [message #96136 is a reply to message #96135 ] Wed, 13 August 2014 22:59 UTC Go to previous messageGo to next message
avatar FabMeJewelry  is currently offline FabMeJewelry
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I think a full Shapeways "be the first to try awesome new products" campaign might help to turn this in a positive direction and possibly attract a new group of helpful customers ?


Wesley Günter - FabMeJewelry.com - Set a course, for the future !
Re: First try will kill many shops [message #96153 is a reply to message #96134 ] Thu, 14 August 2014 05:56 UTC Go to previous messageGo to next message
avatar mkroeker  is currently offline mkroeker
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stannum wrote on Wed, 13 August 2014 22:38


No more Guru Members.

Yes, it seems now I can only gripe about no longer being allowed to be pert.
Quote:


1200 or so seems enough anyway, based in someone else, probably 1000 (guess: Junior Member 30-40 Member 100 Senior Member 1000 Shapie Expert).


Are you trying to tell me that the process is automatic, and there will be no ceremony where I will kneel before Pete until he touches my shoulders with a laser beam ?
(Thankfully at least signal to noise ratio appears to play a role, seeing that others got knighted with much fewer messages - or the whole category is new.)
Re: **UPDATE: NOW LIVE!! **First To Try & Beta Products** [message #96156 is a reply to message #96135 ] Thu, 14 August 2014 06:08 UTC Go to previous messageGo to next message
avatar mkroeker  is currently offline mkroeker
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Quote:


Most of the customers that buy products are probably regular people that know of 3D printing but when they see a picture of a cool product they want to get just that and not a rejection

Quote:

If you could buy a prototype material of shoes or a new smartphone made in the future would you be the First To Try ? I probably would if it's affordable.



I am still not convinced, and I believe telling the people more about possible pitfalls would be better, especially seeing that it appears to be possible for "regular" models to fall back to "first to try" status on any of those dreaded spurious rejections. Also from what I read it would not be totally unlikely for a model to stay in "first to try" even after a (superficially) successful first order (due to success rate below 80%), which might confuse customers.

Would I buy a prototype material for tinkering - probably yes, but would I buy prototype shoes, i.e. a supposedly finished product with an immediate functional purpose - much less likely.
Re: **UPDATE: NOW LIVE!! **First To Try & Beta Products** [message #96186 is a reply to message #96156 ] Thu, 14 August 2014 13:11 UTC Go to previous messageGo to next message
avatar AmLachDesigns  is currently offline AmLachDesigns
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FTT - I might buy something with this label if I wanted it enough and I judged the model viable.

BETA - I just don't get this. Why would I buy something that I know is not the finished article, especially when there is no financial incentive? The only flexibility in the price is in the Designer's mark-up, and that's not so much imo. It's kind of a poor-man's Kickstarter without the risk/reward ratio that makes that (kind of) viable. Are there so many altruistic people out there dying to splash their cash...we'll see, I suppose.
Re: **UPDATE: NOW LIVE!! **First To Try & Beta Products** [message #96208 is a reply to message #96186 ] Thu, 14 August 2014 17:11 UTC Go to previous messageGo to next message
avatar woody64  is currently offline woody64
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Beta is pretty clear for my shop. I have also used it before in the name of an item. I'm often getting requests or am working on an item which I want to show although the design of the item is not finished yet. To hinder buyers to order such an item I find beta useful. It simple states this item is not in the same shape as the others.

I also have used some First to try before. What I don't like at all is the reset of a product to first to try. For that the business case between sw and designers is not ok since it burdens to much costs on designers side. That can only work out with mass products sold in at least hundreds. That seems to work for sw over all designers but not for us

[Updated on: Thu, 14 August 2014 17:13 UTC]


More then 8100 items sold over SW (but still a hobby)
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Re: **UPDATE: NOW LIVE!! **First To Try & Beta Products** [message #96234 is a reply to message #96208 ] Fri, 15 August 2014 05:28 UTC Go to previous messageGo to next message
avatar AmLachDesigns  is currently offline AmLachDesigns
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woody64 wrote on Thu, 14 August 2014 17:11

Beta is pretty clear for my shop. I have also used it before in the name of an item. I'm often getting requests or am working on an item which I want to show although the design of the item is not finished yet. To hinder buyers to order such an item I find beta useful. It simple states this item is not in the same shape as the others.

Ok, I can see this - I guess if you take the money side out of the equation (i.e. using it purely for feedback, not expecting investment/sales) it might make sense.
Re: **UPDATE: NOW LIVE!! **First To Try & Beta Products** [message #96238 is a reply to message #96234 ] Fri, 15 August 2014 06:55 UTC Go to previous messageGo to next message
avatar woody64  is currently offline woody64
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Yes money is completely out. Normally no markup. But price range may be of interest for the person initiating the item. Only to get an idea what the item may cost. That's more interesting for the semi precious materials.

Maybe to add an additional thought to the discussions above. I think we have to pay more attention to people attracted by an item. But usually they are not familiar with 3d printing and the restrictions. We as designer may be fascinated by what can be done. But possible buyers will only judge by quality and price (compared to any other available item available outside of 3d fabrication).

These people don't understand materials to much (maybe expect precious and semi) not 3d restrictions like thin walls ...

So first to try may be no option for them. And we designers don't have to much benefit of somebody maybe once a half year who
is ordering this.

[Updated on: Sat, 16 August 2014 11:15 UTC]


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References: 3d Printing Industries, CNN, J. Burks, Ugly Duckling, M.Evans, Stop Motion Film,Computer BILD, How to Become a 3D Printing Entrepreneur
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Re: **UPDATE: NOW LIVE!! **First To Try & Beta Products** [message #97019 is a reply to message #96238 ] Mon, 25 August 2014 15:54 UTC Go to previous messageGo to next message
avatar woody64  is currently offline woody64
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Yesterday I've corrected an item which fell from Product to FTT for one material.

The upload of a corrected version has resulted in a FTT for all the other materials which were in product mode.

Out of the thin wall analyses the correction should be ok.
It will not effect the printability of the materials which were in product modus before.

So a status change Product => new upload => no thin walls => Updated product would be really helpful

Woody64


More then 8100 items sold over SW (but still a hobby)
Minifigcustomsin3d at: Facebook Flickr Twitter
References: 3d Printing Industries, CNN, J. Burks, Ugly Duckling, M.Evans, Stop Motion Film,Computer BILD, How to Become a 3D Printing Entrepreneur
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Re: **UPDATE: NOW LIVE!! **First To Try & Beta Products** [message #98845 is a reply to message #97019 ] Thu, 18 September 2014 17:47 UTC Go to previous messageGo to next message
avatar HOLDEN8702  is currently offline HOLDEN8702
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Hi.

Just now I've received three (kind?) messages telling my three full color sandstone robots models had fell into the Dark Side:

index.php?t=getfile&id=71631&private=0

Did I say before that I love the way the US production team works with our designs?

Why almost all the rejections and issues with previously printed models comes from the States?

I would like that somebody from shapeways will make an statistic about US and European rate of rejections and issues. He may have a surprise. I wouldn't be surprised at all.

Best regards

Luis

P.S.: To US production team: I love you too.

Re: **UPDATE: NOW LIVE!! **First To Try & Beta Products** [message #98863 is a reply to message #98845 ] Thu, 18 September 2014 19:31 UTC Go to previous messageGo to next message
avatar mkroeker  is currently offline mkroeker
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Had that happen too, and would like to see at least the actual success rate figure included in the email. Arithmetics is rather simple - take a model that (apparently) printed successfully on the first attempt before the introduction of "first to try" but has some exposed or otherwise marginal area. Next take a worker in the wrong phase of the coffee cycle, said section breaks off or crumbles away during cleaning or CA glue treatment. Voila, success rate plummets from 100 to 50 percent, warning message gets sent (without any photographic or textual information about the nature of the failure).
At the same time, a reprint is scheduled (unless you selected PIA, in which case I now suspect you just get what is left of your model) and success rate subsequently rises to 75 percent again.

EDIT: to clarify, I meant the model demotion message, not neccessarily the US vs. NL topic. (Though one can probably not be absolutely sure production is not outsourced to the respective other plant depending on workload ?). NL very likely has the more experienced workforce, but with
the fragile FCS process I suspect it may well be down to the dexterity of the individual (which would tend to be variable as well).

[Updated on: Thu, 18 September 2014 19:37 UTC]

Re: **UPDATE: NOW LIVE!! **First To Try & Beta Products** [message #99055 is a reply to message #98863 ] Mon, 22 September 2014 15:42 UTC Go to previous messageGo to next message
avatar HOLDEN8702  is currently offline HOLDEN8702
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"First to Fail" and "the Feed":

Hi.

I've been watching that some (all?) of my sold models that were in "First to Fail" yet, aren't showed in our loved "the Feed" when they are ordered.

Did I loose something or really nobody write about this "nice" FTT feature before?
Re: **UPDATE: NOW LIVE!! **First To Try & Beta Products** [message #99132 is a reply to message #99055 ] Tue, 23 September 2014 13:50 UTC Go to previous messageGo to next message
avatar HOLDEN8702  is currently offline HOLDEN8702
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Hi.

Today a previously printed several times model fell from "product" to "first to fail " again.

This is my fourth model demoted THIS WEEK, and all of them were previously printed several times!

Something has changed in shapeways?

If the "first to fail" feature was to "suggest" to designers to make a first test printing, this new demoting politic encourage us to do the opposite thing as useless!
Time to update First To Try status [message #99137 is a reply to message #94076 ] Tue, 23 September 2014 14:47 UTC Go to previous messageGo to next message
avatar leandroarndt  is currently offline leandroarndt
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How long does it take to update the "first to try" status? I've ordered 5 of my products, and all them have been printed in at least one material. They're all marked "first to try", though. They've not been shipped yet, since the red SF Star and Cross is still being produced.


Leandro Arndt
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Re: Time to update First To Try status [message #99138 is a reply to message #99137 ] Tue, 23 September 2014 15:00 UTC Go to previous messageGo to next message
avatar leandroarndt  is currently offline leandroarndt
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Update: right after sending the previous message, I received e-mails on product printability and shipment. So, here is the answer: printability is updated after shipment. But, it seems that it has been done wrong: it's now a "product" in WSF and black SF, but not in color SFP as it should be (I ordered in red SFP and frosted detail)


Leandro Arndt
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Re: Time to update First To Try status [message #99141 is a reply to message #99138 ] Tue, 23 September 2014 16:31 UTC Go to previous messageGo to next message
avatar mkroeker  is currently offline mkroeker
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Was the red SFP entirely successful, or did it register with a lower than 100 percent success rate ? Having only the non-polished versions promoted to product could mean that the initial print of your model broke (or had crucial detail abraded) in the polishing tumbler.
Re: Time to update First To Try status [message #99149 is a reply to message #99141 ] Tue, 23 September 2014 19:20 UTC Go to previous messageGo to next message
avatar leandroarndt  is currently offline leandroarndt
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You're right. Red SFP had a 50% success rate, while WSF or black SF had 100%. But nobody has bought WSF or black SF. (Edit: other products I've bought in colored SFP also have WSF success rate of 100%. It seems that they're being marked as part of the production process.)

[Updated on: Tue, 23 September 2014 19:28 UTC]


Leandro Arndt
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Re: Time to update First To Try status [message #99169 is a reply to message #99149 ] Tue, 23 September 2014 21:36 UTC Go to previous messageGo to next message
avatar ChristianA  is currently offline ChristianA
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Hey leandroarndt, thanks for posting here and for using Shapeways. I'd be more than happy to help you figure out what happened.

When you place an order for one of your products in a material with various offerings (such as strong and flexible) we do our absolute best to gain as much information as possible about the production of your product. Not only for that material, but for all other offering options for that material. This means that when you order Red Strong & Flexible Polished we do our best to understand what that would mean for other strong and flexible materials such as Black Strong & Flexible and White Strong & Flexible.

Our dyed strong and flexible offerings go through the most rigorous production and finishing processes. When a product successfully ships in one of these materials we have a high level of confidence that it could go through other production processes that are less rigorous.

In your particular scenario what happened was that you ordered your product in Red Strong & Flexible Polished and it had a 50% success rate in going through all of the production processes for Red Strong & Flexible, the most rigorous production process for our strong and flexible offering. Although it has a low success rate for Red Strong & Flexible Polished this doesn't mean that it can't be made in Black Strong & Flexible. In fact, because Black Strong & Flexible goes through a less rigorous process it's very likely that we would be able to produce it a very high level of confidence.

As a shop owner we know that there's quite a bit of upfront capital associated with ordering your own model in many different material offerings, so we use as much the information we can capture through the production process to ensure we're best informing you and your customers.

We're always looking to improve the level of detail we capture during our production and finishing processes and how it relates to our other material offerings within our portfolio, and you can expect us to do this in the future. If you have any more questions please let us know, we're more than happy to help!
Re: Time to update First To Try status [message #99171 is a reply to message #99169 ] Tue, 23 September 2014 22:20 UTC Go to previous messageGo to next message
avatar leandroarndt  is currently offline leandroarndt
Messages: 42
Registered: August 2014
Go to my shop
Member
Thanks @ChristianA! Shapeways is known for helping designers, and this seems to be a deserved fame. The Star and Cross is my only model with an obvious weakness, and I was a little bit anxious about it's success rate. Is there anybody I could email to know if I'd better upload a strengthened model for polished materials, and even the best way to strengthen it? I'm also curious to know if it would survive polishing if casted in brass.


Leandro Arndt
Cristão 3D
Re: Time to update First To Try status [message #101132 is a reply to message #99171 ] Mon, 13 October 2014 12:26 UTC Go to previous message
avatar robs_mw  is currently offline robs_mw
Messages: 29
Registered: May 2010
Go to my shop
Junior Member

Hi,

Just joining this thread, as I'm reading up about this First To Try notice, due to the xSF revised pricing & new pricing calculations, which resulted in many of my xSF models being back into this First To Try stage as I needed to do a bit of tweaking (i.e. sprue 2 parts into 1) to get them back to the original price (or cheaper)...

My philosophy is still to print out a new model before I open it up for sale, but with minor modifications that's just costing me to much!

So, although I do understand the wish to reduce rejections and complaints and the need to set customer expectations correctly, 'First To Try' is from an (online) marketing perspective disastrous wording!
It's like putting 'You seriously want to buy this?' on the 'Buy Now' button...

My suggestions:
a) At least give it a positive spin: 'NEW!' or 'Upgraded', 'Improved!' etc., or as suggested already 'Recently Updated!".
Something positive! 'First To Try' is negative.

b) Better: don't mention it on the product page; instead move it to a later stage in the purchase process, i.e. after the customer has put the product into his/her shopping cart, and preferably after the shipping details etc. have been entered, so on the review page. Mark the items with an icon, and at the bottom of the page explain about that these product(s) haven't been printed that much yet so there is a risk etc..

c) Don't explain it in a few words in a little popup box, but give a better (and positive!) 1 or 2 liner (but not on the product page)

d) (more advanced), remove 'First To Try' on the product page, split the 'Buy Now' button into 2 buttons:
one fancy button with a text like 'YES, I want to buy this recently released product' and the other dull looking (e.g. more grey/dark), with a text like
'I like it, but I'm not sure about this new product; instead show me more proven products!', where clicking the latter button will lead to another product from the same shop (as in the 'More From..')

e) Furthermore you might want to consider to tweak behavior based on the fact if the designer has uploaded a photo to the product page. Obviously you can't automatically verify if the photo displayed is a photo of the actual product, but if the designer is sincere, and took the effort to upload a photo, there is more chance the product has been printed. Something to consider.

Cheers,
Robert


Rob's Model Workshop
http://www.shapeways.com/shops/rmw
http://robs-mw.com

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